DOOH
DOOH puts your advertising on digital screens in public spaces, often bookable programmatically. We draw a clear line between this and classic outdoor advertising and link it with programmatic advertising, event and trade fair appearances, and sponsorship.
Our mission in DOOH marketing is crystal clear: we put your brand on digital screens in public spaces, right where it truly gets seen. We build on 3 pillars in Digital Out of Home.
#1 Location & Screen SelectionWith a special focus on the right locations, where footfall and target audiences meet, we select screens specifically to match your goals. That way your message reaches people exactly where they’re on the move.
#2 Creative for Public SpacesAdvertising in public spaces needs different rules than a banner on a screen. We design visuals that are instantly understandable even from a distance and in motion.
#3 Flexible ControlDigital screens let advertising adapt to time of day, weather, or location. We use this flexibility so your campaign always shows the right message at the right moment.
Unlock your potential with digital outdoor advertising! We know that classic posters show presence, but digital screens can be used far more flexibly and precisely for your target audience. That’s why we combine the reach of public space with the controllability of digital campaigns. Get started with us now and put your brand up in lights, quite literally.
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Stephan M. Czaja, Owner
Social Media One
Digital Out of Home combines the power of classic outdoor advertising with the flexibility of digital campaign control. We plan which screens and locations make sense for your goal, and design visuals that work even in passing. As an agency, we handle the complete campaign planning and management. That turns public space into a measurable advertising channel for you.
Classic posters run unchanged for the entire booking period, regardless of time of day or situation. Digital screens, by contrast, can be flexibly controlled and adapted to current circumstances. A professional agency uses these options deliberately instead of leaving them unused. The result is outdoor advertising that’s more relevant and effective than a static poster.
People spend a significant part of their everyday lives out and about, at train stations, in shopping centers, or on busy streets, exactly where digital screens are placed. This attention can be tapped specifically with the right creative work and smart location choices. That lets our clients reach target audiences that are often harder to reach through digital channels alone.
We advise you on which locations and screen networks suit your target audience and budget. In doing so, we factor in footfall, visibility, and surroundings. That way you invest your budget in placements that truly deliver reach.
We design visuals that work for public spaces and manage your campaign for its entire duration. When needed, we flexibly adapt content to time of day or occasion. That keeps your campaign relevant for the whole booking period.
Whether a regional presence or a nationwide campaign, we tailor the DOOH strategy to your reach and your goals. We link outdoor advertising meaningfully with your digital campaigns. The result is a cohesive overall presence across all channels.
Our team knows the relevant screen networks and booking processes in the German-speaking market inside out. This experience ensures your campaign runs smoothly and your budget is used efficiently.
Advertising in public spaces often has only a few seconds to make an impact. That’s why we deliberately design visuals to be clean and clear, so the message is understandable even at a quick glance. That way your brand sticks even with a fleeting look.
DOOH unfolds its full strength when it works together with other digital measures. That’s why we link your outdoor advertising with social media or search engine advertising wherever it makes sense. This way the channels reinforce each other instead of running separately.
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.
