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01 / DOOHOwner-managed

DOOH agency,digitaleOut-of-home advertising

DOOH brings your advertising to digital screens in public spaces, often bookable programmatically. We clearly distinguish this from traditional outdoor advertising and integrate it with programmatic, events, and sponsorship.

  • WhatScreen planning, video creatives, programmatic booking, and analysis.
  • For whomBrands that want to advertise in public spaces, depending on time and location.
  • Why usMedia and outdoor advertising work for CannaZen, Penny, and DAZN.
Request DOOH project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that want to advertise in public spaces, depending on time and location.
What
Screen planning, video creatives, programmatic booking, and analysis.
Why us
Media and outdoor advertising work for CannaZen, Penny, and DAZN.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Screens
  • Environment
  • Booking models
  • Dynamics
  • Measurability
  1. 01

    Screen & location selection

    You select screens based on target group and environment.

    Your challenge
    Reach is purchased without knowing who sees it.
    Our approach
    We categorize screens by location, audience, and contact time.
    Result
    A well-founded selection.
    • Screen analysis
    • locations
    • contact times
    To outdoor advertising
  2. 02

    Video creatives

    Short, clear creatives for the screen.

    Your challenge
    Spots are too long or text-heavy.
    Our approach
    We develop creatives for a few seconds with a clear message.
    Result
    Creatives that work in passing.
    • Concept
    • animation
    • variants
    To photo and video production
  3. 03

    Programmatic booking

    You book screens by time, location, and occasion.

    Your challenge
    Placements are rigid and do not fit the situation.
    Our approach
    We plan time slots, locations, and triggers and book programmatically.
    Result
    Flexible delivery.
    • Planning
    • rules
    • booking
    To programmatic
  4. 04

    Situational content

    Content adapts to time of day, weather, or occasion.

    Your challenge
    One creative runs the same all day.
    Our approach
    We develop variants for situations and control them.
    Result
    Relevance in the moment.
    • Variants
    • rules
    • tests
  5. 05

    Connection to online & events

    Screens lead to search, social, or event.

    Your challenge
    The screen leads nowhere.
    Our approach
    We connect creatives with search, social, and event actions.
    Result
    A seamless campaign.
    • Linking
    • actions
    • measurement
    To event & trade fair agency
  6. 06

    Evaluation

    You see what was displayed and what followed.

    Your challenge
    Display is reported, impact remains open.
    Our approach
    We connect display data with supporting data and provide context.
    Result
    An honest assessment of impact.
    • Display report
    • Supporting data
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss DOOH project

How we work

Clear answers to the questions brands ask us most often.

What DOOH is

Digital Out of Home refers to digital advertising spaces in public areas, often with changing visuals and flexible booking.

Distinction

Traditional outdoor advertising shows a fixed visual. DOOH changes, responds, and can be controlled.

Short and clear

Seconds count on the screen. We design simply and clearly.

Programmatic

Screens can be booked via platforms. This offers flexibility but requires rules.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objective, target audience, timing, and framework, and check which sites or formats fit.

    Result: Clear target vision.

    From you: Objective, timing, and region.

  2. 02

    Planning

    Locations, formats, and alignment with other channels are planned.

    Result: Concrete plan with alternatives.

    From you: Brand guidelines and creatives.

  3. 03

    Implementation

    Creatives are adapted, bookings and processes are coordinated.

    Result: Booked, approved implementation.

    From you: Approvals according to the agreed schedule.

  4. 04

    Support & analysis

    We accompany the campaign period and evaluate results and learnings for the next round.

    Result: Analysis with recommendations.

    From you: Feedback from your sales or retail team.

Project references

These projects show our work with outdoor advertising and media. We do not have a pure DOOH case.

CannaZen Featured case / CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Initial situationLaunching a cannabis health brand from scratch in a newly legalized, highly regulated market. IdeaWe orchestrated a complete brand launch across all channels: OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads on TikTok, Instagram, Reddit, and Tinder, P… ImplementationLED-Werbung in Bundesliga-Stadien — Massensichtbarkeit mit Millionen Zuschauern pro Spieltag. 10 Mio+ Views65K+ Patients View case
Penny Penny x Glücksgefühle How does a discounter become culturally relevant for Gen Z? 200K+ Festival VisitorsQR In-Store Activation DAZN 3 events, PPV record, sold out DAZN wanted to bring combat sports into the social media mainstream. 3 Events partnershipAusverkauft Homecoming event

Planning a similar project?

Discuss DOOH project

More work

Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador Wolt Wolt -40% CPI, pitch won for 2026 -40% CPI reduction3+ Months active
All cases

Measuring success & limitations

We define in advance which impact counts and measure with supporting data. Direct attribution is difficult, and we state this openly.

Limitations: With DOOH, the impact is only partially directly measurable. We use supporting data, assess it honestly, and do not promise exact attributions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is DOOH?

Digital Out of Home: Advertising on digital screens in public spaces.

How does DOOH differ from outdoor advertising?

DOOH is a part of outdoor advertising with digital, changing visuals. More on our page about outdoor advertising.

Can DOOH be booked programmatically?

Yes, via suitable platforms. We plan the rules for this with you.

How does the collaboration work?

Consultation, planning, creatives, booking, and analysis.

Do you have DOOH cases?

We do not have a pure DOOH case. We present outdoor advertising and media work and state this openly.

What affects the effort involved?

Number of screens, region, duration, and visual variants. We clarify this in the initial meeting.

Your DOOH-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request DOOH project