Own channel
An email list belongs to you. This makes you less dependent on platforms.
01 / E-mail marketing agencyOwner-managed
E-mailMarketingAgency
A well-maintained e-mail list is one of the most reliable channels a company can own. We build newsletter strategy, technically sound automations, and compelling copywriting to turn subscribers into returning customers.
- WhatNewsletter strategy, automations, copywriting, design, and analysis.
- For whomShops and companies with an address base who want to retain customers and increase revenue from existing contacts.
- Why usE-mail work for Rauch Juices, FALKE, and Merklinger.
Trusted by
800+
Leads in 2 months
Merklinger
7x
ROAS
Merklinger
11+
Campaigns
tesa
2 Mio+
Social impressions
Rauch Juices
Figures from our case pages. You can find the period and details in each case.
Problem & goal
- Who
- Social Media One: owner-managed advertising agency with in-house photo and video production.
- For whom
- Shops and companies with an address base who want to retain customers and increase revenue from existing contacts.
- What
- Newsletter strategy, automations, copywriting, design, and analysis.
- Why us
- E-mail work for Rauch Juices, FALKE, and Merklinger.
- Next step
- Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.
What we deliver specifically
Concept, implementation, and analysis from a single source, with dedicated contacts.
- Newsletter vs. trigger flows
- Segmentation
- Deliverability
-
01
Strategy & list
You know whom you reach, when, and how the list grows.
- Your challenge
- The list grows randomly, and mails go to everyone.
- Our approach
- We develop sign-up paths, segments, and an editorial plan.
- Result
- A plan for growth and relevance.
- Sign-up paths
- segments
- editorial plan
-
02
Automations
Welcome series, cart, and follow-ups run automatically.
- Your challenge
- Important moments are missed.
- Our approach
- We build workflows with clear triggers and test them.
- Result
- Consistent communication.
- Welcome
- cart
- post-purchase
- reactivation
-
03
Copywriting
Texts that are read and answered.
- Your challenge
- Subject lines and texts sound like all the others.
- Our approach
- We write in your brand’s tone and test different versions.
- Result
- Emails with a voice.
- Subject
- text
- call-to-action
- variants
-
04
Design & Technology
Emails look good everywhere.
- Your challenge
- Display issues in some programs.
- Our approach
- We create templates that work in popular programs and on mobile.
- Result
- Reliable display.
- Templates
- Testing
- Deliverability
-
05
Data protection & consent
Sign-up and unsubscribe processes are clear.
- Your challenge
- Consents are not clearly documented.
- Our approach
- We coordinate double opt-in, documentation, and unsubscribe processes. This does not replace legal advice.
- Result
- More security in sending.
- Opt-in
- Documentation
- Unsubscribe
-
06
Evaluation
You see what emails achieve.
- Your challenge
- Open rates say little about revenue.
- Our approach
- We link email data with clicks, inquiries, and purchases.
- Result
- A report with impact.
- Key figures
- Revenue
- Recommendations
Found the right service?
Discuss e-mail project ↗How we work
Clear answers to the questions brands ask us most often.
Relevance over quantity
A few relevant emails beat many random ones. We segment.
Automation
The most important emails are those sent at the right time. We build these first.
Legal
Consent, unsubscribe, and documentation must be correct. This does not replace legal advice.
Approach and decision criteria
-
01
Initial meeting
We clarify which decisions your data should support and what is missing today.
Result: Clear measurement framework.
From you: Goals and existing tools.
-
02
Assessment
We review accounts, tags, data flows, and data protection for gaps and errors.
Result: Documented current state.
From you: Access to Analytics, Tag Manager, and ad accounts.
-
03
Implementation
We set up measurement, events, and analyses to be transparent and compliant with data protection.
Result: Working measurement with test.
From you: Coordination with development and data protection.
-
04
Evaluation
Reports and dashboards show what matters and derive concrete next steps.
Result: Clear reporting.
From you: Feedback on which figures you need.
Project references
Selected projects from our cases. Figures and timeframes can be found in the respective case story.
Planning a similar project?
Discuss e-mail project ↗More work
Measuring success & limitations
Clicks, inquiries, and revenue show impact. We define in advance which figures matter.
Limitations: In email marketing, metrics are always an approximation. Data protection, consent, and technology set limits, and we state them openly.
Contact person
Stephan M. Czaja
Owner, Social Media One
From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.
Stephan on LinkedInQuestions before commissioning
What does an email marketing agency do?
It plans newsletters and automations, writes copy, creates templates, and analyzes results.
Which systems do you use?
Common newsletter and automation systems. Which one fits depends on your setup.
How does the list grow?
Through clear sign-up paths, incentives, and relevant content. We do not use purchased addresses.
How does the collaboration work?
Consultation, strategy, setup, launch, and analysis on a regular schedule.
Is this compliant with data protection regulations?
We coordinate opt-in, documentation, and unsubscribe processes. This does not replace legal advice.
What affects the effort involved?
List size, number of automations, and sending frequency. We clarify this in the initial meeting.
Your email-Start project.
Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.
Request e-mail project ↗
