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01 / Sponsoring agencyOwner-managed

Sponsoring agency

Whether cultural support, festival partnership, or media sponsorship: Good engagement fits the brand, the target audience, and the budget. In addition to sports and club sponsorship, we support event and trade fair sponsorship, outdoor advertising, PR, and creator collaborations around your engagement.

  • WhatCultural, festival, media, and social sponsoring, activation, and support.
  • For whomBrands looking to build engagement beyond sports.
  • Why usEngagement and event work for Hokus Pokus Festival, Penny, and Viva con Agua.
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Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build engagement beyond sports.
What
Cultural, festival, media, and social sponsoring, activation, and support.
Why us
Engagement and event work for Hokus Pokus Festival, Penny, and Viva con Agua.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Sponsorship strategy
  • Rights packages
  • Activation
  • Success
  1. 01

    Culture & Festival

    You reach target groups that traditional advertising rarely reaches.

    Your challenge
    Festival sponsoring remains just a logo on a banner.
    Our approach
    We review the audience and brand fit and plan a presence that adds value for guests.
    Result
    Presence with conversations.
    • Review
    • Concept
    • Activation
    To event & trade fair agency
  2. 02

    Media & Broadcasts

    Your brand accompanies content on a long-term basis.

    Your challenge
    Sponsoring appears only as an interruption.
    Our approach
    We review formats and design integrations that fit the content.
    Result
    Credible media presence.
    • Formats
    • Integration
    • Coordination
    To the Podcast Agency
  3. 03

    Social & Community

    Your engagement builds trust and local roots.

    Your challenge
    Engagement goes unnoticed.
    Our approach
    We assist with project selection and communicate the partnership credibly.
    Result
    Engagement that gets heard.
    • Project selection
    • Storytelling
    • Support
  4. 04

    Sport & Club

    Traditional sports partnerships as part of the mix.

    Your challenge
    Sport is considered as the only form.
    Our approach
    We integrate sports sponsorship into the overall plan.
    Result
    A balanced selection.
    • Classification
    • Selection
    To the sports event agency
  5. 05

    Activation & Content

    Engagement becomes tangible and is communicated.

    Your challenge
    Engagement pauses after the contract is signed.
    Our approach
    We develop actions and content, including with creators and PR.
    Result
    Visible engagement.
    • Actions
    • Content
    • Creator
    • PR
    To the PR agency
  6. 06

    Evaluation

    You see the impact of the engagement.

    Your challenge
    Impact is assessed subjectively.
    Our approach
    We collect reach, reports, and reactions.
    Result
    A transparent record.
    • Reach
    • Media coverage
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss sponsoring project

How we work

Clear answers to the questions brands ask us most often.

Sponsorship is more than sport

Culture, media, and social projects reach target groups that traditional advertising hardly reaches.

Fit first

We review reach, audience, and brand fit before recommending a deal.

Plan activation

Engagement only has an effect when it is tangible and communicable.

Credibility

Especially social engagement requires honest communication without exaggeration.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objective, target audience, timing, and framework, and check which sites or formats fit.

    Result: Clear target vision.

    From you: Objective, timing, and region.

  2. 02

    Planning

    Locations, formats, and alignment with other channels are planned.

    Result: Concrete plan with alternatives.

    From you: Brand guidelines and creatives.

  3. 03

    Implementation

    Creatives are adapted, bookings and processes are coordinated.

    Result: Booked, approved implementation.

    From you: Approvals according to the agreed schedule.

  4. 04

    Support & analysis

    We accompany the campaign period and evaluate results and learnings for the next round.

    Result: Analysis with recommendations.

    From you: Feedback from your sales or retail team.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Penny Penny x Glücksgefühle Initial situationHow does a discounter become culturally relevant for Gen Z? IdeaWe deployed creators at the Glücksgefühle Festival at Hockenheimring to capture the legendary Penny x Glücksgefühle experience. ImplementationQR-Codes in jedem Penny-Markt bundesweit — Millionen täglicher Einkäufe werden Festival-Ticket-Touchpoints. 200K+ Festival VisitorsQR In-Store Activation View case
Viva con Agua FIFA jersey social campaign Creating social media content for a purpose-driven brand that inspires action, not just awareness. FIFA Official jersey50K+ Campaign reach Hokus Pokus Festival Hokus Pokus Festival Full-service festival marketing Selling festival tickets in a saturated German festival market where Lollapalooza, Rock am Ring, and Parookaville dominate attention and budgets. Ausverkauft Ticket sales100K+ Social reach

Planning a similar project?

Discuss sponsoring project

More work

Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab DAZN 3 events, PPV record, sold out 3 Events partnershipAusverkauft Homecoming event Hitchcock Hitchcock 300% social growth 300% Social growth3 Summer events
All cases

Measuring success & limitations

Reach, media coverage, and reactions demonstrate impact. We define in advance what counts.

Limitations: With sponsorship, the impact is only partially directly measurable. We use supporting data, assess it honestly, and do not promise exact attributions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a sponsorship agency do?

It advises on selection, supports contracts, plans activation and content, and evaluates results.

What types are there?

Sport, culture, festival, media, and social sponsorship. We classify them according to your objective.

How does the collaboration work?

Consultation, selection, contract, activation, and evaluation.

How is this related to sports events?

Sport is a part of it, see our page on sports event agency.

Do you also advise on communication?

Yes, with PR, creator collaborations, and content.

What affects the effort involved?

Type of engagement, duration, and activation. We clarify this in the initial meeting.

Your sponsorship-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request sponsoring project