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01 / Digital Ads AgencyOwner-managed

Digital AdsAgency, digitalAdvertising

Whether social, search, or programmatic: digital advertising only works when platform, target group, and budget fit together. We bring ads, targeting, and measurement under one roof.

  • WhatCross-platform ads, targeting, creatives, and conversion tracking.
  • For whomBrands that plan multiple ad channels together instead of managing them separately.
  • Why usPerformance work for Wolt, Persil, and Wacom.
Request a digital ads project View work

Trusted by

-40% CPI reduction Wolt -30% CPA vs benchmark Persil (Henkel) 340K+ TikTok impressions Wacom 7x ROAS Merklinger

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that plan multiple ad channels together instead of managing them separately.
What
Cross-platform ads, targeting, creatives, and conversion tracking.
Why us
Performance work for Wolt, Persil, and Wacom.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Compare paid channels
  • Creative
  • Targeting
  • Budget
  • Measurement
  1. 01

    Channel selection & strategy

    You know which channels matter for your goal and which do not.

    Your challenge
    Budget is spread across many channels without clarity on each channel’s purpose.
    Our approach
    We assign goals to channels and define roles and budget shares.
    Result
    A plan with a clear task for each channel.
    • Target image
    • Channel roles
    • Budget logic
    • Test plan
    To media planning
  2. 02

    Target groups & targeting

    Ads reach people who are truly a good fit for you.

    Your challenge
    Target groups are chosen too broadly or too narrowly.
    Our approach
    We define target groups based on data and test them against each other.
    Result
    More relevance with less wasted reach.
    • Target group model
    • Tests
    • Exclusions
  3. 03

    Creatives

    Visuals and videos that work across every channel.

    Your challenge
    The same ad runs everywhere and stands out nowhere.
    Our approach
    We develop variants for each format and channel and test them systematically.
    Result
    Ads that fit the platform.
    • Concept
    • Visuals
    • Video
    • Variants
    To the UGC agency
  4. 04

    Campaign management

    Campaigns run and are continuously optimized.

    Your challenge
    Campaigns are launched and then left unattended.
    Our approach
    We review bids, budgets, and visuals on a set schedule and shift budget to what works.
    Result
    Active management instead of autopilot.
    • Budget control
    • Bids
    • Pausing
    • Scaling
    To the performance marketing agency
  5. 05

    Tracking & attribution

    You see which channel contributed to the result.

    Your challenge
    Each channel claims to be the winner.
    Our approach
    We set up unified measurement and compare channels fairly.
    Result
    Comparable figures.
    • Measurement concept
    • Setup
    • Comparison
    To tracking & analytics
  6. 06

    Reporting

    One report for all channels instead of many separate analyses.

    Your challenge
    Reports are scattered and contradict each other.
    Our approach
    We consolidate the figures and derive recommendations.
    Result
    One overview for everything.
    • Overall report
    • Recommendations

Found the right service?

Discuss a digital ads project

How we work

Clear answers to the questions brands ask us most often.

Start with the goal

Reach, inquiries, or sales require different channels. We start with the goal and derive channel selection from it.

One budget, multiple channels

We treat ads as a shared budget and move it to where it works, instead of optimizing channels separately.

Testing instead of guessing

We plan tests for visuals, target groups, and messages and use the results for the next round.

Measurement

Without accurate measurement, every optimization is just opinion. We clarify this before starting.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Wolt Featured case / Wolt -40% CPI, pitch won for 2026 Initial situationOptimizing cost per install (CPI) in one of the most competitive app categories. IdeaWe used AI-powered video creation to test 20+ variants in the time it takes to make 3 manually. Implementation20+ Creative-Varianten in der Zeit von 3 manuellen Schnitten — KI-Tools übernehmen Editing und Variation in Rekordzeit. -40% CPI reduction3+ Months active View case
Persil (Henkel) Dark posting strategy Laundry detergent is the definition of a low-interest category on social media. 10+ Creator variations500K+ Ad impressions Wacom Wacom €0.06 CPC through UGC ads Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content are booming. 340K+ TikTok impressions0,06€ CPC

Planning a similar project?

Discuss a digital ads project

More work

Merklinger Merklinger 7x ROAS for wood-fired oven brand 800+ Leads in 2 months2,50€ Cost per lead tesa tesa 179+ ads, partnership extended 11+ Campaigns44+ Ad sets Bionade TikTok: KPIs exceeded by 100% 500K+ Likes10 Mio+ Views
All cases

Measuring success & limitations

Which figure matters depends on your goal. We define it in advance and report at the agreed intervals.

Limitations: With digital ads, offer, competition, website, and budget all influence results. We state what is realistic in advance and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a digital ads agency do?

It plans and manages ads across multiple channels, sets up measurement, and continuously optimizes. With us, strategy, creatives, and management come from a single team.

Which channels do you use?

Depending on the objective: search, social, display, video, and more. We select channels based on target audience and goals, not habit.

How is digital ads different from performance marketing?

Digital ads refers to the ads themselves, performance marketing to measurable management towards a goal. In practice, both work together—see our page on Performance Agency.

How does the collaboration work?

Discussion about objectives and budget, setup and measurement, start with tests, then a fixed cycle of management and reporting.

Do we need a large budget?

Meaningful tests require sufficient budget for reliable data. We discuss this openly in the initial meeting.

What affects the effort involved?

Number of channels, creative requirements, competition, and budget. We clarify this in the initial meeting.

Your digital adsStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a digital ads project