Zum Inhalt springen

01 / AI Content AgencyOwner-managed

AI Content Agency

For us, AI content means social posts, memes, infographics, email content, and SEO texts created faster with artificial intelligence while still matching your brand.

  • WhatAI-supported content processes, quality guidelines, approvals, and training.
  • For whomBrands that regularly need large volumes of content and want to accelerate processes.
  • Why usAI-supported creative work for Wolt and content work for Wacom and Persil.
Request AI content project View work

Trusted by

-40% CPI reduction Wolt 20+ AI video variants Wolt 340K+ TikTok impressions Wacom -30% CPA vs benchmark Persil (Henkel)

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that regularly need large volumes of content and want to accelerate processes.
What
AI-supported content processes, quality guidelines, approvals, and training.
Why us
AI-supported creative work for Wolt and content work for Wacom and Persil.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • AI-assisted production
  • Editorial
  • Brand voice
  • Fact-check
  1. 01

    Use cases

    You know where AI saves time and where it does not.

    Your challenge
    AI is tested without objectives or rules.
    Our approach
    We review your content and select use cases with clear benefits.
    Result
    A list of meaningful application areas.
    • Assessment
    • Use cases
    • Prioritization
    To the AI agency
  2. 02

    Content workflows

    From briefing to finished post, the process is documented.

    Your challenge
    Everyone uses different tools and achieves different results.
    Our approach
    We create workflows with templates, prompts, and approvals.
    Result
    Consistent, repeatable quality.
    • Workflow
    • templates
    • approval levels
  3. 03

    Copy & SEO

    Copy that matches the brand and is editorially reviewed.

    Your challenge
    AI-generated copy sounds generic and contains errors.
    Our approach
    We define style and facts, and review results editorially.
    Result
    Usable copy instead of raw drafts.
    • Style guidelines
    • Review
    • Optimization
    To the SEO agency
  4. 04

    Image, Graphics & Video

    Visuals produced quickly and aligned with the brand.

    Your challenge
    Results are inconsistent and appear interchangeable.
    Our approach
    We use AI for variants and initial drafts, combining them with real production.
    Result
    More variants with a consistent look.
    • Variants
    • Retouching
    • Infographics
    To photo and video production
  5. 05

    Rights & Labelling

    You use AI-generated content in full legal compliance.

    Your challenge
    Legal questions remain unresolved.
    Our approach
    We document sources, tools, and labelling according to current regulations.
    Result
    More security in application.
    • Documentation
    • Labelling
    • Guidelines
  6. 06

    Training & Operations

    Your team works independently with it.

    Your challenge
    Knowledge remains with one person.
    Our approach
    We train your team and support ongoing operations.
    Result
    A well-established workflow.
    • Training
    • Guidelines
    • Support

Found the right service?

Discuss AI content project

How we work

Clear answers to the questions brands ask us most often.

AI as a Tool

AI accelerates processes but does not replace editorial work. We use it where it saves time and review all results.

Brand before speed

Generic content does more harm than quick content helps. We define style and boundaries.

Human in the loop

All results are reviewed and approved by people.

Rights and transparency

We clarify legal questions and label AI content according to current regulations.

Approach and decision criteria

  1. 01

    Initial meeting

    We identify which tasks are currently time-consuming, where AI truly helps, and where it does not.

    Result: List of promising use cases.

    From you: Processes, tools, and objectives.

  2. 02

    Pilot

    We test a use case with real data and quality criteria.

    Result: Pilot with evaluation.

    From you: Sample data and approval of the framework.

  3. 03

    Implementation

    Proven processes are documented, secured, and integrated into your team's daily routine.

    Result: Functioning process with instructions.

    From you: Team leads and data protection requirements.

  4. 04

    Operation & Improvement

    We review quality and benefits at regular intervals and make adjustments.

    Result: Ongoing improvement.

    From you: Feedback from the team.

Project references

The Wolt case includes AI-supported video variants. The other projects show content work.

Wolt Featured case / Wolt -40% CPI, pitch won for 2026 Initial situationOptimizing cost per install (CPI) in one of the most competitive app categories. IdeaWe used AI-powered video creation to test 20+ variants in the time it takes to make 3 manually. Implementation20+ Creative-Varianten in der Zeit von 3 manuellen Schnitten — KI-Tools übernehmen Editing und Variation in Rekordzeit. -40% CPI reduction3+ Months active View case
Wacom Wacom €0.06 CPC through UGC ads Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content are booming. 340K+ TikTok impressions0,06€ CPC Persil (Henkel) Dark posting strategy Laundry detergent is the definition of a low-interest category on social media. 10+ Creator variations500K+ Ad impressions

Planning a similar project?

Discuss AI content project

More work

tesa tesa 179+ ads, partnership extended 11+ Campaigns44+ Ad sets Merklinger Merklinger 7x ROAS for wood-fired oven brand 800+ Leads in 2 months2,50€ Cost per lead Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator
All cases

Measuring success & limitations

Time savings, quality, and impact of the content are what count. We define in advance how we will measure them.

Limitations: With AI content, AI does not replace editorial review. Results must be checked, rights clarified, and labels observed.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is AI content?

Content created with the help of artificial intelligence, such as copy, images, or videos, and reviewed editorially.

Does AI replace your production?

No. AI speeds up certain parts, but actual production and review remain with people.

Is AI content legally compliant?

That depends on the tool, source, and use. We document and label according to current regulations. This does not replace legal advice.

How does the collaboration work?

Consultation, use cases, pilot, implementation, and operations.

How does this relate to your AI agency?

The AI agency covers the broader topic; here, the focus is on content. Learn more on the AI Agency page.

What affects the effort involved?

Content volume, number of formats, review effort, and training. We clarify these in the initial meeting.

Your AI content-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request AI content project