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01 / Google Shopping AgencyOwner-managed

GoogleShoppingAgency

A faulty product feed costs visibility every day, often without being noticed. We set up a clean Merchant Center and campaign structure so your products reach ready-to-buy customers.

  • WhatProduct feed, Merchant Center, Shopping campaigns, and product images.
  • For whomOnline shops looking to make their products visible in Google Search and Shopping.
  • Why usPerformance and shop work for Merklinger, PURELEI, and Rexin.
Request Shopping project View work

Trusted by

7x ROAS Merklinger +25% Reach PURELEI +35% Younger target group Burlington 500K+ Social reach FALKE

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Online shops looking to make their products visible in Google Search and Shopping.
What
Product feed, Merchant Center, Shopping campaigns, and product images.
Why us
Performance and shop work for Merklinger, PURELEI, and Rexin.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Feed quality
  • Merchant Center
  • PMax
  • Margins
  • Product groups
  1. 01

    Feed check

    Your feed is complete, correct, and understandable for Google.

    Your challenge
    Errors in the feed go unnoticed and cost visibility.
    Our approach
    We check required fields, titles, categories, and images, and fix errors.
    Result
    A feed that displays products cleanly.
    • Feed audit
    • Error correction
    • Title optimization
    • Categories
  2. 02

    Merchant Center

    Account, shipping, and policies are set up correctly.

    Your challenge
    Products are rejected without a clear reason.
    Our approach
    We set up the Merchant Center, review policies, and clarify rejections.
    Result
    Fewer rejections, more products in play.
    • Setup
    • Policy review
    • Diagnostics
  3. 03

    Campaign structure

    Budget goes to the products that are worth it.

    Your challenge
    All products are grouped together, mixing bestsellers and slow movers.
    Our approach
    We segment by assortment, margin, and sales, and manage bids accordingly.
    Result
    Budget where it has impact.
    • Assortment logic
    • Segments
    • Bids
    To Google Ads
  4. 04

    Product images

    Images that stand out in the grid and show the product.

    Your challenge
    Images meet requirements, but no one clicks.
    Our approach
    We produce product images and scenes with our own team.
    Result
    Images that drive clicks.
    • Concept
    • Photo
    • Retouching
    • Variants
    To photo and video production
  5. 05

    Shop and measurement

    The path from ad to purchase is measurable.

    Your challenge
    Purchases cannot be attributed to ads.
    Our approach
    We set up measurement and check the path through the shop.
    Result
    Figures you can base decisions on.
    • Tracking
    • Shop check
    • Test
    To the E-Commerce Agency
  6. 06

    Reporting

    You see which products generate revenue.

    Your challenge
    Reports show clicks, but not margin or revenue.
    Our approach
    We report by assortment and derive recommendations.
    Result
    A report that makes decisions easier.
    • Assortment Report
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss Shopping project

How we work

Clear answers to the questions brands ask us most often.

Why the feed is decisive

In shopping, the feed replaces ad copy. Titles, categories, and attributes determine when and how your product appears.

Assortment instead of scattergun approach

Not all products should receive the same budget. We segment by sales and margin and adjust continuously.

Images and titles

Images and titles are the only chance for a click. We test variants and learn from the results.

Shopping and Search

Shopping ads and search ads complement each other. We plan both together and avoid duplication.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Merklinger Featured case / Merklinger 7x ROAS for wood-fired oven brand Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging. 800+ Leads in 2 months2,50€ Cost per lead View case
PURELEI +25% reach via TikTok PURELEI already had a strong Instagram presence but needed to crack TikTok — a platform with different content mechanics, a younger demographic, and a 'raw content' aesthetic. +25% Reach+10% Engagement Rexin DIY Content for Building Materials E-Commerce Building materials are traditionally low-engagement products on social media. 3 Shorts ProducedDIY Content Focus

Planning a similar project?

Discuss Shopping project

More work

puzzleYOU puzzleYOU 1M+ Reach — Custom Puzzle Content 1 Mio+ Reach3 Creator FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines Burlington Burlington Gen Z repositioning +35% Younger target group150K+ TikTok views
All cases

Measuring success & limitations

Revenue, margin, and cost per sale count. We define what matters in advance and report at the agreed intervals.

Limitations: In Google Shopping, offer, competition, website, and budget all influence results. We state what is realistic in advance and do not guarantee results.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a Google Shopping agency do?

It reviews the product feed, sets up the Merchant Center, builds campaigns, and optimizes by assortment. We also provide product images from our own production.

When is Google Shopping worthwhile?

For shops with clear products that people search for specifically. We review assortment, competition, and feed quality in advance.

What is a product feed?

A structured file with your product data that Google uses for shopping ads. Its quality determines how well products are displayed.

How does the collaboration work?

Discussion on assortment and goals, feed review, setup of Merchant Center and campaigns, start with tests, then a fixed rhythm of optimization and reporting.

Do we need a specific shop system?

No, but product data export must be reliable. We clarify this in the initial meeting.

What affects the effort involved?

Number of products, feed status, competition, and budget. We clarify this in the initial meeting.

Your shopping-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Shopping project