Rexin Content Marketing
DIY Content for Building Materials E-Commerce
YouTube Shorts content production for Rexin — Germany's leading online retailer for terrace roofs, carports and polycarbonate sheets. Authentic DIY content showcasing product quality and easy installation.
What Was the Problem?
Building materials are traditionally low-engagement products on social media. Rexin needed to make terrace roofs and polycarbonate sheets visually compelling for a digital audience — transforming technical DIY products into aspirational home improvement content that drives organic reach and product discovery on YouTube and TikTok.
How We Solved It
We produced authentic YouTube Shorts showcasing Rexin products in real-world installations — from terrace roof assemblies to polycarbonate applications. Short-form vertical video optimized for YouTube Shorts and TikTok discovery, focusing on the satisfying transformation from raw materials to finished outdoor living spaces.
DIY Installation Shorts
Vertical short-form videos documenting real terrace roof installations — from unboxing to finished result in under 60 seconds.
Product Showcase Content
Close-up product quality demonstrations showing polycarbonate clarity, aluminum durability and weatherproofing in action.
Before/After Transformations
Dramatic transformation content showing garden and terrace upgrades — the most shareable format for home improvement audiences.
Campaign Material
Building materials e-commerce thrives on visual proof. Short-form video showing real installations converts better than product photos — customers need to see how easy assembly actually is.
Rexin
Rexin (Kunststoffhandel Rexin GmbH) is Germany's leading online retailer for terrace roofs, carports, polycarbonate sheets and DIY building materials. Founded over 50 years ago, the Dorsten-based company serves thousands of homeowners with self-assembly kits — from aluminum terrace coverings to lamella roofs and entrance canopies.
Their 3D configurator and extensive product range have made rexin-shop.de one of the most trusted names in German DIY e-commerce.
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