Rexin Content Marketing — DIY Content for Building Materials E-Commerce
YouTube Shorts content production for Rexin — Germany's leading online retailer for terrace roofs, carports and polycarbonate sheets.
Building materials are traditionally low-engagement products on social media.
Rexin needed to make terrace roofs and polycarbonate sheets visually compelling for a digital audience — transforming technical DIY products into aspirational home improvement content that drives organic reach and product discovery on YouTube and TikTok.
We produced authentic YouTube Shorts showcasing Rexin products in real-world installations — from terrace roof assemblies to polycarbonate applications.
Short-form vertical video optimized for YouTube Shorts and TikTok discovery, focusing on the satisfying transformation from raw materials to finished outdoor living spaces.
- 01DIY Installation Shorts
Vertical short-form videos documenting real terrace roof installations — from unboxing to finished result in under 60 seconds.
- 02Product Showcase Content
Close-up product quality demonstrations showing polycarbonate clarity, aluminum durability and weatherproofing in action.
- 03Before/After Transformations
Dramatic transformation content showing garden and terrace upgrades — the most shareable format for home improvement audiences.
Building materials e-commerce thrives on visual proof.
Short-form video showing real installations converts better than product photos — customers need to see how easy assembly actually is.
Rexin (Kunststoffhandel Rexin GmbH) is Germany's leading online retailer for terrace roofs, carports, polycarbonate sheets and DIY building materials.
- UGC Content
- YouTube Shorts Production
- Social Media Content
- Product Showcasing
- DIY Tutorial Content
+20% Reach Through UGC Strategy
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