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01 / MarTech agencyOwner-managed

MarTech agency

Between ad accounts, shop system, CRM and newsletter tool, your team quickly loses track. We build a system landscape that fits together, instead of twelve standalone solutions that don’t communicate.

  • WhatTool inventory, architecture, interfaces, automations and implementation.
  • For whomCompanies with a growing tool landscape that want to simplify processes.
  • Why usSystem work for Merklinger, tesa and Rauch Juices.
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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies with a growing tool landscape that want to simplify processes.
What
Tool inventory, architecture, interfaces, automations and implementation.
Why us
System work for Merklinger, tesa and Rauch Juices.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Tool stack
  • Integrations
  • Data flows
  • Governance
  1. 01

    Tool inventory

    You see which tools you have, what they cost and what they deliver.

    Your challenge
    Tools were purchased and never reviewed.
    Our approach
    We record systems, usage and overlaps.
    Result
    An honest overview.
    • Inventory
    • usage
    • overlaps
  2. 02

    Target architecture

    A landscape where data flows.

    Your challenge
    Data is stuck in silos.
    Our approach
    We design a target architecture with clear roles for each system.
    Result
    A vision everyone works towards.
    • Architecture sketch
    • roles
    • data flows
    To the digital strategy
  3. 03

    Interfaces & Data

    Systems exchange data reliably.

    Your challenge
    Data is copied manually.
    Our approach
    We build interfaces and check data quality.
    Result
    Less manual work.
    • Interfaces
    • Mapping
    • Testing
    To CRM
  4. 04

    Automation

    Recurring tasks run automatically.

    Your challenge
    Teams spend time on routine tasks.
    Our approach
    We automate meaningful processes with clear rules.
    Result
    More time for what matters.
    • Processes
    • Rules
    • Testing
    To marketing automation
  5. 05

    Implementation & Training

    The team uses what has been built.

    Your challenge
    New systems remain unused.
    Our approach
    We provide training and support for implementation.
    Result
    Team acceptance.
    • Training
    • Guidelines
    • Support
  6. 06

    Operation & Maintenance

    The system landscape remains streamlined.

    Your challenge
    Tools start to grow uncontrollably again.
    Our approach
    We define rules for new acquisitions and maintenance.
    Result
    Sustained order.
    • Rules
    • Reviews
    • Documentation

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How we work

Clear answers to the questions brands ask us most often.

Less is more

Every tool costs time and data. We review what is truly needed.

Data first

Systems are only as good as the data they share. We ensure clean data flows.

Involve the team

Without acceptance, even the best system landscape is useless. We involve users early on.

Data protection

We consider data protection when selecting and connecting systems. This does not replace legal advice.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify which decisions your data should support and what is missing today.

    Result: Clear measurement framework.

    From you: Goals and existing tools.

  2. 02

    Assessment

    We review accounts, tags, data flows, and data protection for gaps and errors.

    Result: Documented current state.

    From you: Access to Analytics, Tag Manager, and ad accounts.

  3. 03

    Implementation

    We set up measurement, events, and analyses to be transparent and compliant with data protection.

    Result: Working measurement with test.

    From you: Coordination with development and data protection.

  4. 04

    Evaluation

    Reports and dashboards show what matters and derive concrete next steps.

    Result: Clear reporting.

    From you: Feedback on which figures you need.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Merklinger Featured case / Merklinger 7x ROAS for wood-fired oven brand Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging. 800+ Leads in 2 months2,50€ Cost per lead View case
tesa tesa 179+ ads, partnership extended How do you make adhesive tape exciting on social media? 11+ Campaigns44+ Ad sets Rauch Juices 5 brands, 13 countries Managing social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. 5 Sub-brands managed13 Countries

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More work

FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator Wolt Wolt -40% CPI, pitch won for 2026 -40% CPI reduction3+ Months active
All cases

Measuring success & limitations

Time savings, data quality, and usage show progress. We define what matters in advance.

Limitations: In MarTech, metrics are always an approximation. Data protection, consent, and technology set limits, and we state them openly.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is MarTech?

Marketing technology: the tools and systems used to plan, deliver, and measure marketing.

Do you recommend specific tools?

We are independent from vendors and recommend what fits your goals and your team.

How does the collaboration work?

Consultation, inventory, architecture, implementation, and training.

How does this relate to CRM?

CRM is a central system in the landscape. More on our page about CRM.

Can you also integrate AI tools?

Yes, where they add value. More on our page about the AI Agency.

What affects the effort involved?

Number of systems, data quality, and level of automation. We clarify this in the initial meeting.

Your MarTech-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request MarTech project