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01 / Out-of-home advertising agencyOwner-managed

OOH campaignplan, locations,Reach

Out-of-home advertising reaches people where screens do not: on the way to work, on public transport, in front of supermarkets. We combine classic poster design with digital screens, transit advertising, as well as stadium and perimeter advertising.

  • WhatLocation planning, poster and screen designs, booking, stadium advertising, and coordination with digital.
  • For whomBrands looking to build local or national reach in public spaces.
  • Why usOut-of-home campaigns for CannaZen, Penny, and Silberpfeil Energy.
Request out-of-home advertising View work

Trusted by

Bundesliga Stadium advertising CannaZen 10 Mio+ Views CannaZen 200K+ Festival Visitors Penny 5K+ Points of sale Silberpfeil Energy

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build local or national reach in public spaces.
What
Location planning, poster and screen designs, booking, stadium advertising, and coordination with digital.
Why us
Out-of-home campaigns for CannaZen, Penny, and Silberpfeil Energy.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Location selection
  • Production
  • Flight
  • Success measurement
  1. 01

    Target group & location planning

    Your placements are where your target group passes by.

    Your challenge
    Spaces are chosen based on availability, not the target group.
    Our approach
    We analyze routes, locations, and surroundings and recommend sites with justification.
    Result
    A selection of spaces that fits your objective.
    • Target group analysis
    • location selection
    • environment review
  2. 02

    Designs & creation

    A design that is understood at a glance.

    Your challenge
    Designs are not legible from a distance.
    Our approach
    We design clearly, boldly, with a message, and test for readability.
    Result
    Designs that work in seconds.
    • Concept
    • designs
    • format adaptation
    To print marketing
  3. 03

    Digital screens

    Animated designs and flexible delivery.

    Your challenge
    Digital spaces are used with static designs.
    Our approach
    We create designs for digital spaces and plan times and locations.
    Result
    Flexible, up-to-date out-of-home advertising.
    • Motion designs
    • delivery schedule
    To DOOH
  4. 04

    Transit & stadium

    Advertising in trains, buses, and stadiums.

    Your challenge
    Special formats are overlooked because they are not properly planned.
    Our approach
    We plan special formats and coordinate designs with providers.
    Result
    Formats tailored to the location.
    • Transit
    • boards
    • special formats
    To the sports event agency
  5. 05

    Booking & processing

    Booking is handled correctly and on time.

    Your challenge
    Deadlines, formats, and approvals are overlooked.
    Our approach
    We handle booking, coordination, and processing.
    Result
    Smooth implementation.
    • Booking
    • coordination
    • approvals
  6. 06

    Impact & connection to digital

    You see what the campaign has achieved.

    Your challenge
    Out-of-home advertising remains a shot in the dark.
    Our approach
    We connect out-of-home advertising with search, social, and measurement, and assess effects wherever possible.
    Result
    An honest assessment of impact.
    • Accompanying measurement
    • Search interest
    • Analysis
    To tracking & analytics

Found the right service?

Discuss out-of-home advertising

How we work

Clear answers to the questions brands ask us most often.

Why out-of-home advertising

It reaches people without screens, cannot be skipped, and builds awareness. We clarify in advance whether this fits your objective.

Location beats surface

A good site in the wrong place achieves little. We plan starting from the target audience.

Clarity in the creative

Creatives have seconds. Less text, clear message, strong visual concept.

Connecting out-of-home with online

Those who stand out offline are searched for online. We prepare search and social accordingly.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objective, target audience, timing, and framework, and check which sites or formats fit.

    Result: Clear target vision.

    From you: Objective, timing, and region.

  2. 02

    Planning

    Locations, formats, and alignment with other channels are planned.

    Result: Concrete plan with alternatives.

    From you: Brand guidelines and creatives.

  3. 03

    Implementation

    Creatives are adapted, bookings and processes are coordinated.

    Result: Booked, approved implementation.

    From you: Approvals according to the agreed schedule.

  4. 04

    Support & analysis

    We accompany the campaign period and evaluate results and learnings for the next round.

    Result: Analysis with recommendations.

    From you: Feedback from your sales or retail team.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

CannaZen Featured case / CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Initial situationLaunching a cannabis health brand from scratch in a newly legalized, highly regulated market. IdeaWe orchestrated a complete brand launch across all channels: OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads on TikTok, Instagram, Reddit, and Tinder, P… ImplementationLED-Werbung in Bundesliga-Stadien — Massensichtbarkeit mit Millionen Zuschauern pro Spieltag. 10 Mio+ Views65K+ Patients View case
Penny Penny x Glücksgefühle How does a discounter become culturally relevant for Gen Z? 200K+ Festival VisitorsQR In-Store Activation Silberpfeil Energy From rapper collab to Dubai Breakthrough in the energy drink market, dominated by Red Bull’s €10+ billion budget. 1 Mio+ Video viewsCapo Special edition collab

Planning a similar project?

Discuss out-of-home advertising

More work

DAZN 3 events, PPV record, sold out 3 Events partnershipAusverkauft Homecoming event Mercedes-Benz 1M+ traffic for G-Class & Maybach 1 Mio+ Traffic2 Creator Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador
All cases

Measuring success & limitations

Impact can only be measured directly to a limited extent. We define in advance which indicators we use and provide an honest assessment.

Limitations: With outdoor advertising, impact can only be measured directly to a limited extent. We use supporting data, assess it honestly, and do not promise exact attributions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an out-of-home advertising agency do?

It plans locations, designs creatives, books sites, and coordinates the campaign with other channels.

Is there a planning tool?

Yes, with the Out-of-home Planner you can preview and request locations in advance.

How do classic and digital sites differ?

Classic sites show a fixed creative, digital ones rotate and can be managed more flexibly. More on our DOOH page.

How does the collaboration work?

Consultation, planning, creatives, booking, and analysis.

Can impact be measured?

Partially. We use accompanying data such as search interest and visits and assess them honestly.

What affects the effort involved?

Number of locations, region, duration, and creative variations. We clarify this in the initial consultation.

Your out-of-home advertisingstarts here.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request out-of-home advertising