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01 / Marketing AutomationOwner-managed

MarketingAutomationAgency

We build email sequences and workflows that address contacts based on behavior and interest, integrated with your CRM so no lead is lost.

Email sequences / Segmentation / CRM / Measurement

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CaseMerklinger / Performance and Email To the work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with performance and email marketing expertise.
For whom
Companies with leads or customer base who want to automate communication without losing a personal touch.
What
Lead nurturing, email sequences, segmentation, welcome and reactivation series, CRM integration and analysis.
Why us
Email marketing in ongoing projects, for example for Rauch, FALKE, tesa, and Merklinger, see Cases.
Next step
Brief initial meeting about data and objectives. Afterwards, you receive a concept for the first sequences.

What we deliver specifically

Automation means: campaigns run automatically, properly triggered and without manual effort, but in your brand’s tone of voice.

  • Lead nurturing
  • Trigger
  • Scoring
  • CRM
  • Measurement
  1. 01

    Strategy and Customer Journey

    You know at which points in the purchase journey a message truly helps, before we build anything.

    • Journey map
    • Trigger list
    • Target metrics
    To marketing strategy
  2. 02

    Lead nurturing and email sequences

    Prospects are guided step by step to becoming customers, with the right message at the right time.

    • Sequence concept
    • Copy
    • Design
    • Sending logic
    To email marketing
  3. 03

    Segmentation and triggers

    Each contact receives communication tailored to their behavior and interests.

    • Segments
    • Trigger rules
    • Test plan
    To the CRM agency
  4. 04

    CRM integration

    Your CRM and marketing channels use the same data, with no duplicate maintenance.

    • Data flow concept
    • Interface requirements
    • Coordination with your team
    To the CRM agency
  5. 05

    Welcome and reactivation series

    Recurring campaigns run automatically and still feel personal.

    • Series concept
    • Copy
    • Unsubscribe logic
    To email marketing
  6. 06

    Consent and data protection

    Consent, unsubscribe, and data management are clearly defined from the start.

    • Double opt-in logic
    • Unsubscribe process
    • Coordination with your data protection officer
    To tracking and analytics
  7. 07

    Measurement and further development

    You see which sequences generate leads and know what to improve next.

    • KPI overview
    • Analysis
    • Optimization suggestions
    To tracking and analytics

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, contact base, and existing systems, and give you honest advice on what is worthwhile.

    From you: Objectives, existing contacts, and systems in use.

  2. 02

    Concept

    Journey, segments, and initial sequences, tailored to your data.

    From you: Access to data and system overview.

  3. 03

    Setup

    Copy, design and sending logic, testing and coordination with your team.

    From you: Approvals and data protection contacts.

  4. 04

    Launch and optimization

    Go-live, regular analysis, and improvement of sequences.

    From you: Feedback and approvals as agreed.

Project references

Projects where email marketing is part of the work. Figures and timeframes can be found in the respective case story.

Merklinger 7x ROAS for wood-fired oven brand 800+ Leads in 2 months2,50€ Cost per lead Rauch Juices 5 brands, 13 countries 5 Sub-brands managed13 Countries FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines tesa 179+ ads, partnership extended 11+ Campaigns44+ Ad sets
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Results

Figures from our case pages. You can find the period and details in each case.

800+ Leads in 2 Monaten Merklinger 7x ROAS Merklinger 13 Länder Rauch Juices Verlängert Partnerschaft tesa

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your automation. Briefly tell us about your contacts and goals, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is marketing automation?

Marketing automation means campaigns run rule-based and without manual effort, such as welcome series, follow-up sequences, or reactivations. They are triggered by behavior or timing and address contacts according to their phase.

What do I need to get started?

A list of contacts with consent, a clear objective, and a system where the data is stored, such as a CRM or newsletter tool. We clarify what is already available in the initial consultation.

Do you work with my existing CRM?

We integrate what you use, as far as technically feasible. Whether integration or switching is better, we discuss openly in advance.

How do you handle data protection?

We plan consent, double opt-in, unsubscribe options, and data management from the start and coordinate them with your data protection officer.

How do we measure success?

By KPIs we define in advance, such as open and click rates, leads, or revenue from the campaigns. You receive clear reporting at regular intervals.

How quickly can we get started?

That depends on data availability, systems, and approvals. After the initial meeting, we will provide you with a realistic timeline for the first campaigns.

Your automationstart.

Briefly tell us about your contacts and goals. You will receive an honest assessment and a concrete proposal.

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