What did Social Media One do for Generali?

The Generali Influencer Sport Award with Angelique Kerber and Pamela Reif — 6.1M impressions through 19 posts, 212 stories across 15 influencer channels.

← All work Generali Influencer / Event / Insurance

Generali Influencer Marketing — Influencer Event: 6.1M Impressions

Q: What results were achieved for Generali?

6.1M Impressions, 4.3M People Reached, 286K Interactions, 15 Influencer Channels.

Client: Generali
Industry: Insurance
Services: Influencer Event, Campaign Strategy, Multi-Platform Content
Channels: Instagram, Snapchat

6.1MImpressions

4.3MPeople Reached

286KInteractions

15Influencer Channels

The brief01

Insurance is perceived as boring by younger demographics.

Generali wanted to build brand affinity with health-conscious 25-40 year olds through sport and lifestyle — without the typical corporate insurance messaging that turns people off.

The idea02

We created the Generali Influencer Sport Award — an event with tennis champion Angelique Kerber and fitness icon Pamela Reif.

15 influencer channels covered the event across 19 posts and 212 stories. The strategy: design every moment for content creation, not just presentations. Photo-ready stations, branded backdrops, and coordinated posting windows maximized reach across Instagram and Snapchat.

Gallery

What we did

01
Celebrity Anchoring
Angelique Kerber + Pamela Reif as headline acts — combining sport credibility with social media reach.
02
Content-First Event Design
Every station designed as a photo/video moment. Not presentations with cameras — cameras with experiences.
03
Coordinated Posting Windows
15 influencer channels posting within synchronized time windows to maximize algorithmic reach.
04
212 Stories in One Night
19 feed posts + 212 stories across Instagram and Snapchat — content volume through orchestrated coverage.

What mattered

Influencer events work best when content creation is built into the program — not as an afterthought.

Design photo moments, not just presentations.

About the client

Generali is one of the world's largest insurance companies, founded in 1831 in Trieste, Italy. With €80+ billion in premiums and operations in 50+ countries, Generali serves 65 million customers globally.

Services