Generali Influencer Marketing — Influencer Event: 6.1M Impressions
Insurance is perceived as boring by younger demographics.
Generali wanted to build brand affinity with health-conscious 25-40 year olds through sport and lifestyle — without the typical corporate insurance messaging that turns people off.
We created the Generali Influencer Sport Award — an event with tennis champion Angelique Kerber and fitness icon Pamela Reif.
15 influencer channels covered the event across 19 posts and 212 stories. The strategy: design every moment for content creation, not just presentations. Photo-ready stations, branded backdrops, and coordinated posting windows maximized reach across Instagram and Snapchat.
- 01Celebrity Anchoring
Angelique Kerber + Pamela Reif as headline acts — combining sport credibility with social media reach.
- 02Content-First Event Design
Every station designed as a photo/video moment. Not presentations with cameras — cameras with experiences.
- 03Coordinated Posting Windows
15 influencer channels posting within synchronized time windows to maximize algorithmic reach.
- 04212 Stories in One Night
19 feed posts + 212 stories across Instagram and Snapchat — content volume through orchestrated coverage.
Influencer events work best when content creation is built into the program — not as an afterthought.
Design photo moments, not just presentations.
Generali is one of the world's largest insurance companies, founded in 1831 in Trieste, Italy. With €80+ billion in premiums and operations in 50+ countries, Generali serves 65 million customers globally.
- Influencer Event
- Campaign Strategy
- Multi-Platform Content
- Award Program
Influencer Marketing Agency · Event Marketing · Instagram Agency
WW: Legendary Creator Event
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