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01 / Marketing strategyOwner-managed

Marketing StrategyAgency

A marketing strategy defines which goals you want to achieve, which target groups matter, and through which channels you reach them, within a realistic budget. We combine performance, content, and PR into an overarching plan.

  • WhatTarget vision, target groups, channel plan, priorities, and KPIs.
  • For whomCompanies that want to move from isolated marketing activities to a unified plan.
  • Why usStrategy work for Rauch Juices, FALKE and CannaZen.
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Trusted by

13 Countries Rauch Juices 3+ Years of partnership FALKE 65K+ Patients CannaZen 5 Sub-brands Schwarzkopf

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies that want to move from isolated marketing activities to a unified plan.
What
Target vision, target groups, channel plan, priorities, and KPIs.
Why us
Strategy work for Rauch Juices, FALKE and CannaZen.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Market analysis
  • Goals
  • Budget
  • Channel mix
  • Roadmap
  1. 01

    Goals & starting point

    Everyone is aligned on the same goals.

    Your challenge
    Goals are vague, and everyone interprets them differently.
    Our approach
    We clarify business objectives, KPIs, and the starting point together with you.
    Result
    A shared target vision.
    • Goal workshop
    • initial analysis
    • KPIs
  2. 02

    Target groups & market

    You know whom you want to reach and what motivates these people.

    Your challenge
    Target groups are assumptions, not insights.
    Our approach
    We analyze data, competitors, and conversations to refine target group profiles.
    Result
    Target groups with rationale.
    • Target group analysis
    • competitor comparison
    • personas
    To insights
  3. 03

    Channel plan

    Every channel has a purpose.

    Your challenge
    Channels are used simply because they exist.
    Our approach
    We assign goals to channels and define roles, rhythm, and dependencies.
    Result
    A plan that takes capacity into account.
    • Channel roles
    • schedule
    • dependencies
    To media planning
  4. 04

    Budget & priorities

    Budget goes where it contributes to the goal.

    Your challenge
    Budget is allocated out of habit.
    Our approach
    We set priorities, plan in phases, and keep reserves for testing.
    Result
    A framework that makes decisions easier.
    • Phase plan
    • priorities
    • test budget
  5. 05

    Key figures & measurement

    You see whether the plan is working.

    Your challenge
    Success is only discussed in retrospect.
    Our approach
    We define key figures and measurement points in advance.
    Result
    Measurable goals.
    • Key figures
    • Dashboard
    • Rhythm
    To tracking & analytics
  6. 06

    Implementation & support

    The plan is put into practice, not filed away.

    Your challenge
    Strategies end as presentations.
    Our approach
    We implement with you or support your team and review at fixed intervals.
    Result
    A living plan.
    • Implementation plan
    • Reviews
    • Adjustments
    To the performance marketing agency

Found the right service?

Discuss strategy project

How we work

Clear answers to the questions brands ask us most often.

Strategy means making choices

A good strategy also defines what will not be done. We help you set priorities.

Goals first

Channels and formats follow the goal, not the other way around.

Realistic framework

We plan with your actual budget and resources.

Review and adjust

Assumptions are reviewed. We schedule review points and adjust if the data requires it.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify the situation, objectives, and framework, and honestly tell you where we can help.

    Result: Shared understanding of the task.

    From you: Objectives, target groups, and previous measures.

  2. 02

    Analysis

    Market, competition, target group, and own data are reviewed and assessed.

    Result: Condensed analysis with key insights.

    From you: Access to existing figures and studies.

  3. 03

    Concept

    From the analysis, a plan emerges with priorities, responsibilities, and KPIs.

    Result: Concept paper with action plan.

    From you: Feedback and approval of the direction.

  4. 04

    Implementation & support

    We implement or support your team and regularly check if the plan is working.

    Result: Ongoing evaluation and adjustments.

    From you: Dedicated contacts on your side.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Rauch Juices 5 brands, 13 countries Initial situationManaging social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. IdeaWe implemented a hub-and-spoke content model: central strategy and asset production, localized execution per market. ImplementationZentrale Strategie und Asset-Produktion, lokalisierte Umsetzung pro Markt — skalierbarer Content für 13 Länder. 5 Sub-brands managed13 Countries View case
FALKE FALKE x Haribo: Iconic collab Two legendary German brands, one impossible brief: make premium socks go viral. 3+ Years of partnershipAusverkauft Product lines CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Launching a cannabis health brand from scratch in a newly legalized, highly regulated market. 10 Mio+ Views65K+ Patients

Planning a similar project?

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More work

Schwarzkopf Holistic social media for 5 sub-brands 5 Sub-brands500K+ Likes BUDZA Branding & website for a medical cannabis brand 2 Brand systems2 Websites live PrivatJet.one Branding & websites for a private jet charter portal 2 Websites live655 Routes
All cases

Measuring success & limitations

Together, we define in advance which figures matter and evaluate them at the agreed intervals.

Limitations: For marketing strategy, we base recommendations on available data. Where data is missing, we state this and mark assumptions as assumptions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is a marketing strategy?

A plan that connects goals, target groups, channels, priorities, and key figures.

How long does development take?

That depends on scope and available data. After the initial meeting, we will give you a realistic timeline.

Do you also implement the strategy?

Yes, if desired, fully or in parts. We also support your team.

How does the collaboration work?

Consultation, analysis, concept, implementation, and support.

How does this relate to brand strategy?

The brand strategy defines what you stand for; the marketing strategy defines how you become visible. More on our brand strategy page.

What affects the effort involved?

Scope, number of target groups and channels, and available data. We clarify this in the initial meeting.

Your strategy-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request strategy project