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01 / Display AdvertisingOwner-managed

DisplayAdvertising,Banner advertising

Display advertising refers to banners and image formats online. We design and place them strategically, separate from search ads, and integrate them with shop, performance, and retail media.

  • WhatBanner formats, target groups, remarketing, and analysis.
  • For whomBrands looking to build awareness and re-engage interested users.
  • Why usPerformance and creative work for Wacom, Wolt, and tesa.
Request display project View work

Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build awareness and re-engage interested users.
What
Banner formats, target groups, remarketing, and analysis.
Why us
Performance and creative work for Wacom, Wolt, and tesa.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Inventory
  • Formats
  • Frequency
  • Brand safety
  • Viewability
  1. 01

    Strategy

    Display has a clear purpose: awareness, interest, or re-engagement.

    Your challenge
    Banners run without a clear goal and only collect impressions.
    Our approach
    We define the objective, target group, and role in the media mix.
    Result
    A plan with measurable goals.
    • Target image
    • Role in the mix
    • Target groups
    To media planning
  2. 02

    Creation

    Banners that stand out and work in every format.

    Your challenge
    A single motif is used for all formats and loses impact.
    Our approach
    We develop motifs and variants for each format and keep them light.
    Result
    Banners in your brand’s look.
    • Motifs
    • Formats
    • Animation
    • Variants
  3. 03

    Target groups

    Banners appear to the right people.

    Your challenge
    Banners appear on sites that are not relevant.
    Our approach
    We set up target groups, contexts, and exclusions precisely.
    Result
    Less wasted coverage.
    • Target groups
    • Contexts
    • Exclusions
  4. 04

    Remarketing

    Visitors are given a reason to return.

    Your challenge
    Interested users leave the site and do not return.
    Our approach
    We build re-engagement audiences and deliver suitable motifs with frequency caps.
    Result
    Second chance for existing interest.
    • Audience lists
    • Motifs
    • Frequency
    To Google Ads
  5. 05

    Measurement

    You see the actual impact of banners.

    Your challenge
    Clicks say little about actual impact.
    Our approach
    We measure visits, inquiries, and supported impact where reasonably possible.
    Result
    An honest assessment.
    • Tracking
    • Analysis
    To tracking & analytics
  6. 06

    Reporting

    A report that shows whether display delivers.

    Your challenge
    There are numerous and conflicting metrics.
    Our approach
    We consolidate and categorize them.
    Result
    A clear report.
    • KPI overview
    • Recommendations
    To the performance marketing agency

Found the right service?

Discuss display project

How we work

Clear answers to the questions brands ask us most often.

Purpose of display

Banners attract attention and create recall. Direct purchases are less common, so we measure impact accordingly.

Creation before technology

Good technology cannot save a weak concept. We invest first in message and format.

Safe environments

We review where ads appear and exclude unsuitable environments.

Interaction with other channels

Display works in combination with search, social, and retail media. We plan them together.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

These projects showcase our ad and creative work. We do not have a pure display case in the cases.

Wacom Featured case / Wacom €0.06 CPC through UGC ads Initial situationWacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content are booming. IdeaWe combined brand ads with UGC creator content — and the data was clear: UGC generated 2x more clicks than brand creatives. ImplementationHead-to-Head-Tests bewiesen: UGC generiert 2x mehr Klicks als Brand-Creatives — datengetriebene Creative-Entscheidungen. 340K+ TikTok impressions0,06€ CPC View case
Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active tesa tesa 179+ ads, partnership extended How do you make adhesive tape exciting on social media? 11+ Campaigns44+ Ad sets

Planning a similar project?

Discuss display project

More work

Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions Merklinger Merklinger 7x ROAS for wood-fired oven brand 800+ Leads in 2 months2,50€ Cost per lead Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator
All cases

Measuring success & limitations

We define in advance whether reach, visits, or inquiries count, and assess results honestly.

Limitations: In display advertising, offer, competition, site, and budget all influence results. We state what is realistic in advance and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is display advertising?

Advertising in the form of banners and images on websites and in apps, also targeting audiences from visits to your site.

When is display worthwhile?

For awareness and re-engagement of interested users. For immediate inquiries, search is often stronger. We assess this in the initial consultation.

What is the difference from programmatic?

Programmatic refers to the automated purchase of ad space, display to the format. More on our page about Programmatic Advertising.

How does the collaboration work?

Discussion about goals and budget, concept and design, starting with tests, then a fixed cycle of optimization and reporting.

Are there display cases?

We do not have a pure case study. We show our ad and creative work and state this openly.

What affects the effort involved?

Number of formats, creative variants, audiences, and budget. We clarify this in the initial consultation.

Your display-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request display project