PR Agency
PR works differently from advertising: it builds trust because a third party is reporting on you, not you yourself. Our PR agency & press relations team develops your PR message, secures earned coverage in relevant media, and positions you as a press expert, combined with the possibilities of social media. Sounds good? Write to us or give us a call, we look forward to hearing from you!
Our mission in PR work is crystal clear: we’re your guide in the fight for real visibility, like a big brother. We build your press strategy on 3 pillars.
#1 Press Strategy & Story DevelopmentWe work with you to find the stories that are genuinely relevant to editorial teams, and turn them into a clear press strategy. That way you approach media outlets with topics that actually have news value.
#2 Editorial Contacts & PlacementWe maintain relationships with relevant editorial teams and place your topics where they truly reach your target audience. The result is editorial coverage instead of paid advertising.
#3 Crisis Communication & Reputation ProtectionWe prepare you for difficult communication situations and stand by you when things get critical. That way your reputation stays protected even in challenging moments.
Ignite your potential in press relations with our PR agency! We know that editorial coverage builds a credibility that classic advertising alone can’t achieve. That’s why we build you relationships with relevant media outlets and develop stories that genuinely get attention. Let’s tell your story together, where it gets heard.
Stephan M. Czaja, Owner
Social Media One
We place your topics with the editorial teams that reach your target audience.
Good PR work gets people talking about your company without you having to buy ad space for it. We develop stories that have genuine news value for journalists, and get them to the right address. In doing so, we think in terms of long-term media relationships rather than one-off press releases.
A press release blasted unsolicited to hundreds of editorial teams usually lands unread in the trash. Professional PR work relies on targeted outreach and existing contacts built up over years. We know which editorial team cares about which topic and how a story needs to be framed to get noticed. That significantly increases your chances of genuine editorial coverage.
Editorial content enjoys higher trust among many readers than classic advertising, because it comes across as independently assessed. That trust is exactly what makes good PR work so valuable for building a brand. With targeted press relations, we make sure your company becomes visible in this credible environment.
We work with you to identify which topics and stories make your company interesting to the press. This results in a press strategy that fits your business goals. That way you communicate consistently instead of only reactively.
We write press releases and story pitches and bring them directly to the right editorial teams. We also handle interview requests and media appearances. The result is coverage that actually happens.
Whether trade press or broad consumer media, we tailor the press strategy to your industry and your target audience. In doing so, we consider both short-term occasions and the long-term build-up of your reputation.
Our team maintains existing contacts with editorial teams and knows how topics need to be framed to get heard there. We put this experience to work specifically for your visibility.
Not every piece of company news automatically deserves a press release. We help you filter out the stories from your everyday business that actually have news value. That way you boost your hit rate with editorial teams instead of wasting attention on every minor announcement.
Good PR doesn’t happen overnight, it grows out of continuously maintained relationships with journalists. We build these relationships for you systematically, so your stories find an open ear at future opportunities too.
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.
