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01 / PR AgencyOwner-managed

PR Agency

Press relations work differently from advertising: they build trust because third parties report about you, not you yourself. We develop your PR message, work on coverage in relevant media, and position you as an expert, combined with social media.

  • WhatPR messages, press relations, expert positioning, and integration with social.
  • For whomBrands and companies with stories that interest the media.
  • Why usMedia relations for DAZN, WW and Generali.
Request PR project View work

Trusted by

42 Magazine cover Weight Watchers (WW) 6,1 Mio Impressions Generali 2,6 Mio TV Reach Hansa 3 Events partnership DAZN

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands and companies with stories that interest the media.
What
PR messages, press relations, expert positioning, and integration with social.
Why us
Media relations for DAZN, WW and Generali.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Topic development
  • Press Relations
  • Media contacts
  • Reputation
  1. 01

    Message & Story

    You know which story interests the media.

    Your challenge
    Press releases describe products, not relevance.
    Our approach
    We identify the news value and formulate it.
    Result
    A story with a reason.
    • Topic selection
    • Messages
    • Evidence
  2. 02

    Press Relations

    Editorial teams get what they need.

    Your challenge
    Materials reach no one or the wrong people.
    Our approach
    We build distribution lists, write texts, and contact editorial teams personally.
    Result
    Targeted media outreach.
    • Distribution lists
    • Texts
    • Approach
    • Materials
  3. 03

    Expert Positioning

    You are perceived as a contact person.

    Your challenge
    The company is known, but not the people behind it.
    Our approach
    We prepare statements, interviews, and expert articles.
    Result
    Visible expertise.
    • Positioning
    • Interview preparation
    • Expert articles
    To Press & Media
  4. 04

    Events & Campaigns

    Occasions people talk about.

    Your challenge
    Without an occasion, there is no coverage.
    Our approach
    We develop actions with news value.
    Result
    Newsworthy moments.
    • Actions
    • Events
    • Materials
    To event & trade fair agency
  5. 05

    Creator & Social

    PR is effective in both media and social networks.

    Your challenge
    Press relations and social run separately.
    Our approach
    We connect media coverage with creators and owned channels.
    Result
    Greater impact through coordination.
    • Creator
    • Social coordination
    To influencer marketing
  6. 06

    Monitoring & Evaluation

    You see where you are being covered.

    Your challenge
    Publications are discovered by chance.
    Our approach
    We monitor media and analyze coverage and response.
    Result
    An overview of media impact.
    • Monitoring
    • Clipping
    • Report
    To Digital PR

Found the right service?

Discuss PR project

How we work

Clear answers to the questions brands ask us most often.

PR is earned, not bought

Coverage must be earned. This requires relevance and patience.

News value

Editorial teams look for novelty, relevance, and evidence. We assess what you have to offer.

Relationships

Effective press work relies on relationships. We maintain them carefully and avoid mass mailings.

PR and Social

Coverage is more effective when shared. We extend it on social media.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify which story you want to tell and who should hear it.

    Result: Clear message and target media.

    From you: Goals and topics.

  2. 02

    Positioning

    We develop messages, evidence, and contacts that are sustainable for editorial teams.

    Result: Message plan.

    From you: Access to facts, figures, and interview partners.

  3. 03

    Implementation

    Content, outreach, and collaborations are prepared and implemented.

    Result: Publishable content and contacts.

    From you: Approvals according to the agreed schedule.

  4. 04

    Evaluation

    We collect publications and responses, and assess what works.

    Result: Analysis with recommendations.

    From you: Feedback from sales and communications.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / DAZN 3 events, PPV record, sold out Initial situationDAZN wanted to bring combat sports into the social media mainstream. IdeaWe built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sports fans, gaming influencers like MontanaBlack, and mainstream audiences. ImplementationVon einer einzelnen Kampagne zu 3 ausverkauften Events — die DAZN-Partnerschaft wuchs mit jedem Erfolg und bewies den langfristigen Wert von Kampagnen-Kontinuität. 3 Events partnershipAusverkauft Homecoming event View case
Weight Watchers (WW) Weight Watchers (WW) WW: Legendary creator event The annual creator gathering by WW needed to be legendary. 50+ Creators on site200+ Posts & stories Generali Generali Influencer event: 6.1M impressions Insurance is perceived as boring by younger target groups. 6,1 Mio Impressions4,3 Mio People reached

Planning a similar project?

Discuss PR project

More work

Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador Mercedes-Benz 1M+ traffic for G-Class & Maybach 1 Mio+ Traffic2 Creator CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries 10 Mio+ Views65K+ Patients
All cases

Measuring success & limitations

Publications, reach, and responses show impact. We do not guarantee coverage.

Limitations: Coverage cannot be guaranteed in PR. We improve the chances through relevance and good preparation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a PR agency do?

It develops messages, contacts media, prepares experts, and analyzes coverage.

Do you guarantee publications?

No, no reputable agency can. We increase the chances through relevance and good preparation.

How does PR differ from Digital PR?

Digital PR focuses on online media and backlinks, traditional PR on broader media relations. More on the Digital PR page.

How does the collaboration work?

Conversation, messaging, implementation, and analysis.

Do we always need a reason?

A reason helps a lot. We identify one with you and plan topics throughout the year.

What affects the effort involved?

Number of topics, target media, and activities. We clarify this in the initial meeting.

Your PR-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request PR project