Social Media Agency
Berlin, Hamburg, Cologne – We network Germany. Social Media Marketing is the tool for recommendation marketing and the exact addressing of target groups through advertisements (pixels and retargeting). Our social media managers develop strategies and methods for companies from all over Germany. Youtube Video Marketing for shoes, Influencer Awards for insurance companies, Facebook Ads for fitness products – the bandwidth is endless. Let us jointly develop your concept for 2018 and 2019 with smart social media tools and honest advice from Digital Natives – we are one.
We founded our agency in 2015, since that day we stand for quality. With agency Expertiese from over a decade and the current focus on efficient social media marketing, we quickly made a name for ourselves as an agency. From large-scale A/B split tests for fashion brands to influencers and blogger events for major international insurance companies in Munich. As experts we give workshops, give speeches as speakers but are also more frequently on radio and TV when it comes to questions of the social media world. We help with expertise and experience in tricky questions.
If you would like to learn more about our work, references, projects and our team, read more about us:
Marketing – Concept, Production, Monitoring
Which factors and figures are the basis for social media marketing? Among all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We want to take you with us for a few thoughts and introduce different basics to give you a little insight into the work of a social media manager.
Social Media Management from the ground up, deals with the development of channels and communities. First, the different KPIs are defined, which are the values to be achieved (goals) in a social media campaign. No matter whether the campaign is successful through organic traffic, e.g. through bloggers or influencers, or through investment in advertising.
Owner Stephan M. Czaja is a book author, writes articles for magazines, helps with YouTube videos with questions and knows the way in the digital transformation. So Social Media Agency we were already mentioned in the second year as one of the recommendations, among others in the renowned Internet Business World Magazine.
Cross-media concepts force companies to think carefully about their own social media strategy, as the diverse networks run the risk of burning budgets. Recommendations and experience help to prevent and drive a good campaign right from the start! Learn more about:
Instagram – Bloggers, Postings and Marketing
As Instagram Agency we work as a mediator and provider of ideas between customers, consumers and bloggers. From the concept to the advance planning of postings, we help with the implementation of performance. On Instagram you can upload pictures as a user to share pictures yourself. You can liken photos, comment on them or forward them. Instagram is particularly popular with young target groups. Especially for fashion and lifestyle companies Instagram is an interesting social network for advertising and communication purposes due to its visual characteristics and its young target group. More about the advantages and concepts of our
Youtube – Use videos in your own strategy
Many people are not aware of the advantages of video marketing. The first step is relatively simple. The social network YouTube is particularly consumed for a reason: Entertainment (and some knowledge, but presented entertainingly). Especially bloggers, or rather Youtuber with their own technical term, are extremely sought after. Video marketing on YouTube is quick for companies to realize and as you can see even in relatively large quantities quickly createable. Your fans are constantly looking for answers to their questions, you provide your customers the appropriate answers on the Internet. Advantages of our
Facebook – Advertising and Video Production
Hardly any other advertising platform has developed as rapidly in recent years as Facebook. In the beginning there were only very few possibilities and very limited ad formats to reach the optimal target group effectively. A lot has happened since then. Learn here how you can use the power of Facebook advertising to increase your reach and revenues cost-effectively. Read more about retargeting, pixels for online shops & co. on our
Influencer – Authentic partners
Influencer Marketing – Wow! You did? The word influencer is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing”. A recommendation means that people (with influence) act on other people, through positive opinion-forming. Persons who receive the recommendation will usually adhere to it, once the willingness to buy is given. Many also know it by the term Ambassador, which represents a brand to customers. Tips and strategies of our
Tik Tok Agency
Have you ever heard of Tik Tok? Tik Tok is one of the new social networks that are currently in vogue with young people, especially the 8- to 18-year-olds are very present here. In more than 30 countries at number 1 of the download charts of apps and also in Europe there is a strong investment now. The target group of the platform is very, very young. A target group, which is increasingly relevant with increasing age, for us as advertisers and for our
Photo and video production
Are you no longer looking for a good concept and strategy for your social media management? Our agency produces photo and video material that will promote your brand! In our work we have specialized in designing media and content for advertising clients. These are then shared in the social networks (word of mouth) and used for daily information (news stream). Such a content production is very worthwhile, because the resulting photo and video material can not only be used for the social media channels, but also in a new cut, for an image film or a product presentation. With various 3D effects around logos, up to the editing of explanatory videos, we help you with the development, conception and production of media. Read here more about our
Social Media Marketing Hamburg
Especially many media companies but also publishing houses, advertising agencies and companies of all kinds are present in Hamburg – a lot of competition! With its international flair and its famous inhabitants, Hamburg offers a perfect location for innovative companies and new concepts. As a social media agency, we provide clients with concepts and strategies for Hamburg. The city always has its finger on the pulse of the times and accordingly, marketing demands modern concepts that reach the right target group and ultimately convince them of the product or service. While other cities like Berlin tend to focus on “loud” and “colourful” marketing, Hamburg companies are much more discreet when it comes to marketing products. The address in the social networks has a very creative level. At present, Facebook is particularly popular as a sales channel. In particular by the very exact filter options for the perfect reaching of target groups, advertisement can be played very exactly and avoids high losses. This efficiency results from the fact that advertisements are only issued to an audience that is already brand or industry affine. People with less potential for interaction are not even addressed. Retargeting also enjoys great popularity. Here, visitors to a website or online shop can advertise products again – over and over again. If you have not yet made a purchase, we will discreetly invite you to do so.
Social Media Marketing Berlin
YouTube, Facebook, Instagram but also specialized social networks such as LinkedIn, Xing or Pinterest are becoming more and more popular with people and with the growing target group, which can be advertised through actions in the social networks, the potential for companies and businesses in Berlin and the surrounding area is also increasing. Marketing strategies and concepts are no longer limited to a social network. The different platforms offer their use different incentives, the USP (a “unique” feature). Facebook is now a global network for information and will be used in particular for regular (daily) sending of information. YouTube is the platform for moving images, tutorials, films and documentaries. Today it’s all about streaming, single videos and playlists. As a company you should be present in the universe of Youtube and video marketing, that is undisputed! Whether it is through advertisements on Facebook or through placement in videos by bloggers. Social Media Marketing in the German capital always plays a central role when it comes to your own online marketing mix.
Social Media Marketing Munich
In Munich there is not only a large market of ideas, but also many creative concepts due to all the international influences. Due to the flourishing economic situation, many companies in Munich have long been strongly positioned in social media marketing. Therefore it is all the more important to position your own company. Digital transformation begins with production processes and ends with communication strategies. Whether it’s YouTube, Facebook or Instagram. These three social networks in particular play a central role in decision-making in companies when it comes to modern strategies. Facebook with its precise playout of advertisements is excellent for all companies with media budget. YouTube, on the other hand, binds users for a longer period of time and thus ensures a more intensive perception of the brand. On the other hand, “loud” and present advertising, i.e. something like “bargains”, is less easy to position in YouTube videos, because advertising is a deterrent. Because this is more about authenticity. Where Influencer Marketing works great is Instagram. The network is known for its young, trendy target group.
Social Media Marketing Cologne / Düsseldorf
The two cities in North Rhine-Westphalia stand for two different, very strong values: TV and Fashion! Cologne is known as the media city! Various TV stations, radio stations, private and public. As a result, many media processes take place here: From “classic” named TV to modern social media marketing. Thanks to the strong presence of media companies, Cologne has become a hotspot, although it is smaller than the other metropolises of Berlin, Hamburg and Munich. Düsseldorf, located directly in the neighbourhood, stands especially for its trend-conscious appearance. Düsseldorf hosts the most fashion shows in Germany and stands for the word “fashion” like no other city. Various large, international companies are based here and conduct their business in Germany from here. In combination, Cologne and Düsseldorf are really strong when it comes to marketing, because with the connected Ruhrpott, there are over 10 million people in the immediate vicinity.
Recommendations
After more than three years and numerous customer projects in different countries, we have collected various recommendations. Thanks to these positive further recommendations, we were able to expand our portfolio further and further. In addition to the fashion industry, we have now also implemented projects, as mentioned earlier, for insurance companies but also for car manufacturers who wanted to build a wider reach through influencer marketing. We have been able to work with athletes, world champions, but also the biggest influencers and bloggers in Germany, which millions of people follow at a young age. They are the new brand ambassadors, we are very happy about the cooperation with young talents and encourage them in our daily work in the agency. Through our structured work and also the promotion of young talent, we have gradually built up a renowned reputation. That’s why we were also allowed to tackle new projects that we are currently working on and that you will see next year. If you also want to fine-tune your social media strategy, read more about our
References & Best Practice
As a social media agency, best practices and references are extremely important for clients. That’s why we are now showing you interesting case studies that show how effective marketing campaigns can be in social networks. And it doesn’t have to be boring advertising! Facebook, Instagram, all networks can be upgraded with creative graphics and videos. Influencers and Blogger Events bring brands new proximity to people. The TKP is more effective than many commercials or classic print campaigns. How do you get such KPIs for your company? Answers can be found at
Speaker for Social Media Marketing
The digital transformation is in full swing. Communication, the dissemination of knowledge, news but also emotions reach people at an unprecedented speed. Our lives are digital. How do you react to the new opportunities in marketing? Is your company already benefiting from the digital world? As speakers we answer your questions. We are Digital Natives and live every day in Social Web. We speak from our own experience, not from theoretical knowledge from books. Digitization is omnipresent. We explain how the world is changing and how you can profit from it as a
Press & Media – Social Media Experts
As Digital Natives and Social Media experts, we have already answered many a question briefly or in detail! Whether it’s music stars in the social media world (textile industry B2B, print), trend themes such as Petfluencer (1Live Radio Interview) or young stars (ZDF, TV). We are always happy to help others with tips, insiders and know-how. He would also be happy to speak in long conversations and in more detailed analyses as a social media keynote speaker. If you are looking for a social media manager with expertise in events, TV or radio, please call us at
Background Knowledge Social Media
Social Media Marketing is still a book with seven seals for your company? Today, online marketing is more effective than most other promotion channels. This is proven by numerous studies and statistics. Our own perceptions also show many changes in the media landscape. Media usage is shifting, for example, from TV to online streaming platforms such as Netflix. At the same time, TV advertising consists almost exclusively of Internet offers and comparison portals such as Verivox or Check24. Those who want to reach people effectively do so digitally with strategies of online marketing, especially in the field of social media marketing. Do you want even more insights into development? Here you will find interesting statistics and correlations of media changes and changes in consumer purchasing behavior due to social media in Germany and worldwide. The topics:
Insider! Free help for beginners
Not everyone can afford their own social media agency that reaches the right target group in Berlin, Munich, Hamburg or Cologne Düsseldorf. If you want to keep the Know How in your own company or if you want to assign your own employee with the daily work, we have a lot of free tips and help for you! In our Social Media Blog you will find various tutorials on Facebook Marketing, YouTube Video Marketing and Instagram Marketing. We also discuss more specific topics such as Pinterest but also marketing methods for Twitter. Depending on the target group, the social networks and the respective approach differ. Learn from us how you can train your own social media manager so that the basics are perfectly covered and you can build your own community in your daily business. The first 1000 fans are your goal today! If you want to learn now how social media marketing works, with free videos in the online course, read more about help on social media manager. If you would like to book a workshop or training for your employees, read more about our training and workshops here.
Blog – Social Media
Social Media Marketing
Youtube, Instagram & Influencer
Trusted
Social Media One is recommended by Internet World Business Magazine as a partner for Influencer Marketing in Germany!
Training in Social Media Marketing: Manager course in online course – start now!
/0 Comments/in Marketing /by S_kinskiSocial media managers deal with the most modern form and discipline of online marketing. Social networks like Facebook, Instagram and Youtube have changed the world and of course the world of advertising. Today, everything is oriented towards the extremely fast flow of information. Information (videos, photos, texts, trends, etc.) is shared more quickly than ever […]
Social Media Keynote Speaker & Marketing Expert: Stephan M. Czaja
/in Social Media, Speaker /by Stephan CzajaOur social media keynote speaker & marketing expert Stephan M. Czaja has already confirmed 10 dates for this year with over 250 guests each in Berlin. As a TV expert he explains complex marketing effects (e.g. influencer marketing) for TV stations such as Sat1, RTL, ZDF as well as renowned radio stations such as Deutschlandfunk. […]
Miss Germany?! Interview for Sat1 “Finally the end of work”
/in Press /by Stephan CzajaThe new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard? And […]
Ryanair Tattoo: Viral reach and profitability – Sat1 Breakfast TV
/in Press, Social Media /by NataschaCan you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with […]
Can I get an influencer list for our client? – Insights!
/0 Comments/in Help, Influencer /by Stephan CzajaFor a tour operator we should simply send a list of partners according to the concept. Instead of our long-term involvement, they should only do 1 posting and 1 story. Is that sustainable? It is often because neither the goals nor the “job” nor the budget are fixed. How should we plan your house as […]
The Model Book: Becoming a Model and Influencer – Tips & Help
/in Berlin, Help /by S_kinskiIn a few days, one of the largest books ever published on the subject of “Modeling” will be published. In his new book THE MODEL BOOK, our social media and modeling agent Stephan has summarized all important information for young models on more than 200 pages. Of course, the main topic is “How do I […]
The development of social networks worldwide: History and future
/0 Comments/in E-Commerce, Help, Marketing /by Stephan CzajaAs Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
Influencer Marketing on Instagram for Cosmetics / Make Up Studios – Interview
/0 Comments/in Help, Influencer, Instagram, Marketing, Social Media /by DilaraInstagram is the perfect site for influencers. With a wide variety of themes, you can attract your followers. Whether clothing, nutrition or cosmetics, influencers like to advertise for every industry. Cosmetics institutes in particular can use this opportunity to reach customers or expand their own followers. We have an exclusive interview for you with our […]