Zum Inhalt springen

01 / Speaker & KeynoteOwner-managed

MarketingSpeakerKeynote

As keynote speakers and trainers, we present social media marketing, influencer strategies, and digital trends in an accessible way: from talks for over 100 guests to internal workshops for teams.

  • WhatKeynotes, workshops, and training on social media, influencer marketing, and trends.
  • For whomOrganizers, associations, and companies seeking practical knowledge instead of pure theory.
  • Why usExamples from real campaigns, such as for Mercedes-Benz, Hoover, and Bionade.
Request speaker View work

Trusted by

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Organizers, associations, and companies seeking practical knowledge instead of pure theory.
What
Keynotes, workshops, and training on social media, influencer marketing, and trends.
Why us
Examples from real campaigns, such as for Mercedes-Benz, Hoover, and Bionade.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Presentation topics
  • Target audience
  • Process
  • References
  • Speaker profile
  1. 01

    Keynotes

    A presentation with concrete examples instead of general trends.

    Your challenge
    Talks remain abstract, and little remains after the event.
    Our approach
    We combine current developments in social media marketing with examples from our work.
    Result
    A presentation with practical relevance.
    • Keynote
    • Examples
    • Handout
  2. 02

    Workshops & Training

    Teams apply strategies directly to their company.

    Your challenge
    Inspiration fades because nothing is implemented.
    Our approach
    We work interactively on your team's questions.
    Result
    Results that last.
    • Workshop
    • Exercises
    • Documentation of results
  3. 03

    Influencers & Trends

    You understand how creator marketing works today.

    Your challenge
    Knowledge about influencers is outdated or superficial.
    Our approach
    We share insights from campaigns with creators and platforms.
    Result
    Current practical knowledge.
    • Content
    • Examples
    • Q&A session
    To influencer marketing
  4. 04

    Adaptation to your audience

    Content matches industry and prior knowledge.

    Your challenge
    A standard presentation doesn't truly reach anyone.
    Our approach
    We clarify audience, goals, and timeframe in advance.
    Result
    A tailored presentation.
    • Briefing
    • Customization
    • Coordination
  5. 05

    Format & Technology

    On-site or online, with a clear structure.

    Your challenge
    Technical issues and timing cause friction.
    Our approach
    We coordinate format, technology, and schedule with the organizer.
    Result
    A smooth performance.
    • Format
    • Technology
    • Schedule
  6. 06

    Follow-up

    Participants receive materials for follow-up work.

    Your challenge
    No materials are provided after the event.
    Our approach
    We provide materials and guidance on request.
    Result
    Material for reference.
    • Documents
    • Link list
    • Questions

Found the right service?

Request speaker

How we work: Speaker & Keynote

Clear answers to the questions brands ask us most often.

Practice over theory

We bring knowledge from real campaign work to the stage.

Three formats

Keynotes, workshops, and trainings. We select the right format with you.

For your audience

We clarify in advance who will be present and what they should do differently afterwards.

Stay up to date

We continuously update content with examples from ongoing work.

Inquiry

Tell us the occasion, date, and audience, and we will get in touch personally.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify which story you want to tell and who should hear it.

    Result: Clear message and target media.

    From you: Goals and topics.

  2. 02

    Positioning

    We develop messages, evidence, and contacts that are sustainable for editorial teams.

    Result: Message plan.

    From you: Access to facts, figures, and interview partners.

  3. 03

    Implementation

    Content, outreach, and collaborations are prepared and implemented.

    Result: Publishable content and contacts.

    From you: Approvals according to the agreed schedule.

  4. 04

    Evaluation

    We collect publications and responses, and assess what works.

    Result: Analysis with recommendations.

    From you: Feedback from sales and communications.

Project references

These projects provide examples for talks and workshops.

Featured case / Mercedes-Benz 1M+ traffic for G-Class & Maybach Initial situationPremium automotive brands face a paradox on social media: being aspirational while remaining accessible. IdeaWe managed influencer relations and creator briefs for Mercedes-Benz — carefully selected premium creators with genuine brand affinity, not just high follower counts. ImplementationHandverlesene Creator mit echtem Luxury-Lifestyle — authentische G-Klasse- und Maybach-Affinität statt reiner Followerzahl. 1 Mio+ Traffic2 Creator View case
Hoover 4.86M traffic — 28 creators Coordinating a large-scale influencer campaign across 4 different product lines (HFX, HF9, HW5, HMC5) simultaneously. 4,86 Mio Traffic28 Creator Bionade TikTok: KPIs exceeded by 100% Bionade had no TikTok presence in a market where competing beverage brands were already reaching Gen Z with viral content. 500K+ Likes10 Mio+ Views

Planning a similar project?

Request speaker

More work

Chassis for Men Chassis for Men 2.77M views — Jeremy Fragrance 2,77 Mio YouTube views51K+ Likes Syoss Influencer TV commercial 1 TV commercial15 Social formats DAZN 3 events, PPV record, sold out 3 Events partnershipAusverkauft Homecoming event
All cases

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

For which occasions can you be booked?

For conferences, corporate events, association meetings, trade fairs, and internal workshops.

How large can events be?

We speak to small groups as well as audiences of more than 100 guests. We discuss details on a case-by-case basis.

What topics do you cover?

Social media marketing, influencer strategies, digital trends, and practical examples from campaigns.

How does the inquiry process work?

Via the contact page with occasion, date, and audience. We will get in touch personally.

Do you also offer online formats?

Yes, presentations and workshops are also available online.

What affects the effort involved?

Format, duration, travel, and customization. We clarify these in the initial meeting.

Your occasion,our presentation.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request speaker