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01 / VR & AIOwner-managed

VR and AI marketing

Pioneering work in virtual reality since 2019: from the first German avatars to the first virtual fashion show and a magazine cover in the metaverse. Today, we use AI throughout, from content production and image generation to data-driven campaign optimization.

  • WhatVR concepts, virtual characters, AI-supported production and campaign optimization.
  • For whomBrands from fashion, lifestyle, and entertainment looking to try new formats.
  • Why usProven work for Marc Cain, Buffalo London, and SURI FREY.
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Trusted by

2,2 Mio Reach Buffalo London 4 VR Characters Marc Cain 10K+ Community members SURI FREY 20+ AI video variants Wolt

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands from fashion, lifestyle, and entertainment looking to try new formats.
What
VR concepts, virtual characters, AI-supported production and campaign optimization.
Why us
Proven work for Marc Cain, Buffalo London, and SURI FREY.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Immersive Experiences
  • Use Cases
  • Hardware
  • Production
  • Limitations
  1. 01

    Concept & idea

    New technology gets a story.

    Your challenge
    New technology is shown simply because it is new.
    Our approach
    We develop the idea first and then determine which technology supports it.
    Result
    A concept with substance.
    • Idea
    • Dramaturgy
    • Technology choice
  2. 02

    Virtual characters

    Avatars that fit the brand.

    Your challenge
    Avatars appear cold and interchangeable.
    Our approach
    We create characters with personality and style.
    Result
    Characters with recognition value.
    • Design
    • Animation
    • Usage guidelines
  3. 03

    Virtual Events & Shows

    Fashion shows and events in virtual spaces.

    Your challenge
    Virtual events are technically impressive, but empty.
    Our approach
    We combine real and virtual elements into an experience.
    Result
    An event people talk about.
    • Concept
    • Production
    • Distribution
  4. 04

    AI Image Generation

    Visuals created quickly and matching the brand.

    Your challenge
    Generated images appear arbitrary.
    Our approach
    We define style rules and review results.
    Result
    Consistent visuals.
    • Style rules
    • Variations
    • Review
    To AI Content
  5. 05

    Campaign Optimization

    Data drives visuals and budget.

    Your challenge
    Optimization is based on gut feeling.
    Our approach
    We use data and automated testing for management.
    Result
    Transparent optimization.
    • Testing
    • Data analysis
    • Management
    To Performance Marketing
  6. 06

    Distribution & PR

    New formats reach people and media.

    Your challenge
    Innovation remains within the industry.
    Our approach
    We connect projects with creators and press work.
    Result
    More attention.
    • Creator
    • PR
    • Social
    To the PR agency

Found the right service?

Discuss VR-AI project

How we work

Clear answers to the questions brands ask us most often.

Idea before technology

Technology is a tool. We start with the story.

Pioneering work

Since 2019, we have worked with virtual characters and formats. We know the possibilities and limits.

Moving forward with AI

AI accelerates production and testing. Review and responsibility remain with people.

Staying realistic

New formats are not suitable for every brand. We are honest when traditional approaches are better.

Approach and decision criteria

  1. 01

    Initial meeting

    We identify which tasks are currently time-consuming, where AI truly helps, and where it does not.

    Result: List of promising use cases.

    From you: Processes, tools, and objectives.

  2. 02

    Pilot

    We test a use case with real data and quality criteria.

    Result: Pilot with evaluation.

    From you: Sample data and approval of the framework.

  3. 03

    Implementation

    Proven processes are documented, secured, and integrated into your team's daily routine.

    Result: Functioning process with instructions.

    From you: Team leads and data protection requirements.

  4. 04

    Operation & Improvement

    We review quality and benefits at regular intervals and make adjustments.

    Result: Ongoing improvement.

    From you: Feedback from the team.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Marc Cain Featured case / Marc Cain VR Fashion Show — 4 Characters Initial situationThe pandemic eliminated live fashion shows — Marc Cain’s most important tool for presenting collections to buyers, press, and consumers. IdeaWe produced a VR-based fashion show with 4 custom virtual characters — digital models presenting Marc Cain’s new collection in a mixed-media format combining real footage with… Implementation4 virtuelle Fashion-Models von Grund auf erstellt — jedes mit eigener Persönlichkeit, Bewegungsmustern und Styling passend zu Marc Cains Brand-DNA. 1 Fashion Show4 VR Characters View case
Buffalo London Buffalo London 2.2M reach — VR fashion campaign Create a winter campaign that stands out in crowded fashion feeds. 2,2 Mio Reach1 VR creator SURI FREY Community meets Web3 SURI FREY wanted to deepen the relationship with the community, going beyond traditional customer-brand dynamics. 10K+ Community membersNFT First in Fashion DE

Planning a similar project?

Discuss VR-AI project

More work

Balenciaga & Off-White Luxury fashion on TikTok 2 Luxury brands50K+ Video views Wolt Wolt -40% CPI, pitch won for 2026 -40% CPI reduction3+ Months active FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines
All cases

Measuring success & limitations

Reach, coverage, and responses show impact. We define in advance what matters.

Limitations: With VR & AI, AI does not replace editorial review. Results must be checked, rights clarified, and labeling observed.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What do you do in the field of VR?

We develop virtual characters, shows, and formats for campaigns, for example in fashion and lifestyle.

Who benefits from VR?

For brands seeking new formats and attention, and whose target group is open to it.

How is this related to AI?

AI supports production and optimization. Learn more on the AI Agency page.

How does the collaboration work?

Consultation, concept, production, distribution, and analysis.

Are there examples?

Yes, for example the VR fashion show for Marc Cain and the VR campaign for Buffalo London in the case studies.

What affects the effort involved?

Complexity of characters and environments, production duration, and distribution. We clarify this in the initial meeting.

Your VR-AI-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request VR-AI project