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01 / Social Ads AgencyOwner-managed

Social Ads Agency

Social ads are rarely limited to one platform. We manage budgets across TikTok, Instagram, LinkedIn, and Pinterest as a unified paid social discipline, coordinated with our performance work.

  • WhatPaid social across multiple platforms, creatives, target groups, testing, and reporting.
  • For whomBrands looking to build reach, leads, or sales through social platforms in a targeted way.
  • Why usAd campaigns for Wolt, Persil, and Wacom.
Request a social ads project View work

Trusted by

-40% CPI reduction Wolt -30% CPA vs benchmark Persil (Henkel) 340K+ TikTok impressions Wacom 100% Above target Bionade

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build reach, leads, or sales through social platforms in a targeted way.
What
Paid social across multiple platforms, creatives, target groups, testing, and reporting.
Why us
Ad campaigns for Wolt, Persil, and Wacom.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Platform selection
  • Creatives
  • Testing
  • Funnel
  • Measurement
  1. 01

    Platform & budget plan

    You know which platform is responsible for which goal.

    Your challenge
    Budget is spread too thinly, and no platform gets enough data.
    Our approach
    We define goals and roles for each platform and plan the budget in phases.
    Result
    A plan that separates testing and scaling.
    • Target vision
    • platform roles
    • budget phases
    To the performance marketing agency
  2. 02

    Creatives & UGC

    Ads that look like platform content.

    Your challenge
    Ads appear as advertising and are scrolled past.
    Our approach
    We develop variations with creators and our own team and test them systematically.
    Result
    Creatives with a clear learning curve.
    • Concept
    • Scripts
    • Creators
    • Variations
    To the UGC agency
  3. 03

    Target groups

    Ads reach people interested in your offer.

    Your challenge
    Target groups are guessed, not verified.
    Our approach
    We define target groups based on data and check for overlaps.
    Result
    Less wasted coverage.
    • Target group model
    • Tests
    • Exclusions
  4. 04

    Testing & Scaling

    What works receives more budget.

    Your challenge
    Test phases are stopped or never evaluated.
    Our approach
    We plan tests with clear criteria and only scale proven concepts.
    Result
    Transparent decisions.
    • Test plan
    • Criteria
    • Scaling
  5. 05

    Tracking

    You see which ad led to the result.

    Your challenge
    Platform figures and own figures contradict each other.
    Our approach
    We set up measurement and reconcile figures.
    Result
    Reliable results.
    • Measurement concept
    • Setup
    • Reconciliation
    To tracking & analytics
  6. 06

    Reporting

    One report for all platforms.

    Your challenge
    Reports are numerous and inconsistent.
    Our approach
    We consolidate the figures and derive recommendations.
    Result
    A clear overview of everything.
    • Overall report
    • Recommendations

Found the right service?

Discuss a social ads project

How we work

Clear answers to the questions brands ask us most often.

Platforms in combination

Each platform has strengths: TikTok brings new audiences, Instagram and Facebook provide reach, LinkedIn for B2B, Pinterest for search. We plan them as one system.

Creative is the lever

In paid social, the creative often makes the difference. We invest in variations and testing instead of relying on a single creative.

Plan for learning phase

Platforms need data to optimize well. We plan for learning phases and avoid early judgments.

Measurement

Platform figures and own figures differ. We set up unified measurement and explain the differences.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Wolt Featured case / Wolt -40% CPI, pitch won for 2026 Initial situationOptimizing cost per install (CPI) in one of the most competitive app categories. IdeaWe used AI-powered video creation to test 20+ variants in the time it takes to make 3 manually. Implementation20+ Creative-Varianten in der Zeit von 3 manuellen Schnitten — KI-Tools übernehmen Editing und Variation in Rekordzeit. -40% CPI reduction3+ Months active View case
Persil (Henkel) Dark posting strategy Laundry detergent is the definition of a low-interest category on social media. 10+ Creator variations500K+ Ad impressions Wacom Wacom €0.06 CPC through UGC ads Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content are booming. 340K+ TikTok impressions0,06€ CPC

Planning a similar project?

Discuss a social ads project

More work

Bionade TikTok: KPIs exceeded by 100% 500K+ Likes10 Mio+ Views Merklinger Merklinger 7x ROAS for wood-fired oven brand 800+ Leads in 2 months2,50€ Cost per lead Hela France: 2 years of regional development 20+ Creator (Round 1)2 Consecutive years
All cases

Measuring success & limitations

We define in advance what counts as success and report at the agreed intervals.

Limitations: With social ads, offer, competition, page, and budget all influence the results. We state upfront what is realistic and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a social ads agency do?

It plans and manages ads on social platforms, develops creatives, sets up measurement, and continuously optimizes.

Which platforms do you manage?

Mainly TikTok, Instagram, Facebook, LinkedIn, and Pinterest. The right choice depends on your goal.

How does social ads differ from performance marketing?

Social ads refers to ads on social platforms, performance marketing to measurable management across all channels. More on our Performance Agency page.

How does the collaboration work?

First goal and budget, then setup with measurement, followed by tests and a fixed rhythm of management and reporting.

Do you also work with creators?

Yes, for UGC creatives and collaborations. We clarify selection and rights with you in advance.

What affects the effort involved?

Number of platforms, creative requirements, and budget. We clarify this in the initial meeting.

Your social adsStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a social ads project