Zum Inhalt springen

01 / App marketing agencyOwner-managed

App marketing agency

We ensure your app is not only downloaded but actually used: with app store optimization, install campaigns, and user retention, tailored to UX, technology, and performance strategy.

  • WhatApp store optimization, install campaigns, creatives, and user retention.
  • For whomProviders of apps looking to gain installs and increase active usage.
  • Why usGrowth work for Badoo, Wolt, and CannaZen.
Request app project View work

Trusted by

35K App downloads Badoo -40% CPI reduction Wolt 10 Mio+ Views CannaZen 6 Mio+ Views Badoo

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Providers of apps looking to gain installs and increase active usage.
What
App store optimization, install campaigns, creatives, and user retention.
Why us
Growth work for Badoo, Wolt, and CannaZen.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • ASO
  • Install campaigns
  • Activation
  • Retention
  • MMP
  1. 01

    App store optimization

    Your app is found and convinces in the store preview.

    Your challenge
    The store page doesn’t communicate what the app does, so installs don’t happen.
    Our approach
    We research keywords and design the name, screenshots, video, and description.
    Result
    Better discoverability and install rate.
    • Keyword research
    • screenshots
    • video
    • description
  2. 02

    Install campaigns

    Ads bring users who fit the app.

    Your challenge
    Installs are quickly collected, but gone again after a day.
    Our approach
    We focus on quality: target groups, creatives, and measurement based on usage, not just installs.
    Result
    Users who stay.
    • Campaign setup
    • target groups
    • creatives
    • optimization
    To social ads
  3. 03

    Creatives & UGC

    Videos and visuals that show what the app delivers in everyday life.

    Your challenge
    Ads look like product ads and have no impact.
    Our approach
    We develop creator videos and variants and test them systematically.
    Result
    Ads that look like content.
    • Concept
    • creator
    • variants
    • tests
    To the UGC agency
  4. 04

    Measurement

    You see which ad leads to active users.

    Your challenge
    Measurement stops at installation.
    Our approach
    We set up app measurement and events and match them with ads.
    Result
    Control by value, not just numbers.
    • Event concept
    • setup
    • test
    To tracking & analytics
  5. 05

    User retention

    New users return.

    Your challenge
    Nothing happens after download.
    Our approach
    We plan onboarding, prompts, and messages and connect them with CRM.
    Result
    More active usage.
    • Onboarding
    • push and email
    • segments
    To retention & loyalty
  6. 06

    Reporting

    You see what growth costs and what remains.

    Your challenge
    Figures are spread across stores and ad accounts.
    Our approach
    We consolidate the data and derive recommendations.
    Result
    An overview of the user journey.
    • Report
    • recommendations

Found the right service?

Discuss app project

How we work

Clear answers to the questions brands ask us most often.

Store discoverability

Many installs start with a store search. Name, keywords, and preview are decisive.

Quality over quantity

Install numbers mean little if users don’t stay. We focus on usage and value.

Creatives as a lever

Good creatives show what the app solves. We test variants and learn from them.

Technology and UX

Marketing can only deliver what the app provides. We coordinate with UX and development.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Badoo TikTok growth for dating app Initial situationReach Gen Z in the German market, where Tinder and Bumble dominated perception. IdeaWe built a TikTok-first content engine with 12 UGC creators producing dating scenario reels — relatable 'POV' stories that felt organic. Implementation12 Creator produzierten nahbare Dating-Szenario-POV-Reels, die organisch wirkten, nicht gebrandet. 6 Mio+ Views380K Likes View case
Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Launching a cannabis health brand from scratch in a newly legalized, highly regulated market. 10 Mio+ Views65K+ Patients

Planning a similar project?

Discuss app project

More work

Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions Wacom Wacom €0.06 CPC through UGC ads 340K+ TikTok impressions0,06€ CPC Slected.me 1.5M Traffic — Career Platform 1,5 Mio Traffic3 Creator
All cases

Measuring success & limitations

Installs, active users, and retention count. We define what matters in advance.

Limitations: In app marketing, offer, competition, page, and budget all influence results. We state what’s realistic upfront and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an app marketing agency do?

It optimizes the store page, manages ads for installs, develops creatives, and supports user retention.

How do we gain more installs?

With a convincing store page, suitable ads, and strong creatives. We first assess where your biggest lever is.

What is more important: installs or usage?

Usage. An install without usage adds little value. That’s why we focus on post-install events.

How does the collaboration work?

Discussion on goals and app, analysis, setup of store page and campaigns, start with tests, then a fixed cycle of management and reporting.

Do we need specific technology?

Clean app measurement is important. We coordinate this with your development team.

What affects the effort involved?

Number of markets, creative needs, measurement effort, and budget. We clarify this in the initial meeting.

Your app-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request app project