Zum Inhalt springen

01 / Tracking & AnalyticsOwner-managed

TrackingAnalyticsAgency

Tracking & Analytics means: You see what works. We set up web analytics properly, build conversion tracking, create dashboards for reporting, and integrate everything with conversion optimization.

  • WhatWeb analytics, conversion tracking, dashboards, and GDPR-compliant measurement.
  • For whomCompanies and shops that want to base decisions on data and measure marketing transparently.
  • Why usMeasurement work for Merklinger, Wolt, and tesa.
Request tracking project View work

Trusted by

7x ROAS Merklinger -40% CPI reduction Wolt 179+ Ads tesa 1,5 Mio Traffic Slected.me

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies and shops that want to base decisions on data and measure marketing transparently.
What
Web analytics, conversion tracking, dashboards, and GDPR-compliant measurement.
Why us
Measurement work for Merklinger, Wolt, and tesa.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Event plan
  • GA4
  • Consent
  • Dashboard
  • Data quality
  1. 01

    Measurement concept

    You know in advance what will be measured and why.

    Your challenge
    Everything is measured and nothing is understood.
    Our approach
    We derive key figures and events from objectives and document them.
    Result
    A measurement concept with purpose.
    • Objectives
    • Key figures
    • Event plan
    • Documentation
  2. 02

    Web Analytics

    Visitors and their behavior are traceable.

    Your challenge
    Figures in the tool do not match experience.
    Our approach
    We set up analytics properly and check data for plausibility.
    Result
    Reliable baseline data.
    • Setup
    • Audit
    • Filter
  3. 03

    Conversion Tracking

    Inquiries, purchases, and registrations are clearly measured.

    Your challenge
    Conversions are counted twice or not at all.
    Our approach
    We build tracking for goals, test it, and connect it to ad accounts.
    Result
    Accurate results per channel.
    • Events
    • Tag Management
    • Testing
    • Integration
    To Google Ads
  4. 04

    Data protection & consent

    Measurement is set up in compliance with legal requirements.

    Your challenge
    Consents and measurement do not match.
    Our approach
    We coordinate banners, consent, and tags. This does not replace legal advice.
    Result
    Greater operational security.
    • Consent coordination
    • Tag rules
    • Documentation
    To server-side tracking
  5. 05

    Dashboards

    A single view for all key figures.

    Your challenge
    Figures are spread across many tools.
    Our approach
    We build dashboards with the figures you actually need.
    Result
    One overview for everything.
    • Dashboard
    • Data sources
    • Updates
  6. 06

    Analysis & Recommendation

    Numbers become decisions.

    Your challenge
    Reports describe but do not recommend.
    Our approach
    We provide context and derive next steps.
    Result
    Concrete action recommendations.
    • Analysis
    • Recommendations
    • Review
    To CRO

Found the right service?

Discuss tracking project

How we work

Clear answers to the questions brands ask us most often.

Measure what matters

Not every figure is important. We select metrics that lead to decisions.

Clean data

Faulty measurement leads to wrong decisions. We test tracking before any budget is spent.

Data protection

Measurement and consent belong together. We coordinate both, without replacing legal advice.

Readable reports

A dashboard only helps if it is understood. We build it so your team can use it.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify which decisions your data should support and what is missing today.

    Result: Clear measurement framework.

    From you: Goals and existing tools.

  2. 02

    Assessment

    We review accounts, tags, data flows, and data protection for gaps and errors.

    Result: Documented current state.

    From you: Access to Analytics, Tag Manager, and ad accounts.

  3. 03

    Implementation

    We set up measurement, events, and analyses to be transparent and compliant with data protection.

    Result: Working measurement with test.

    From you: Coordination with development and data protection.

  4. 04

    Evaluation

    Reports and dashboards show what matters and derive concrete next steps.

    Result: Clear reporting.

    From you: Feedback on which figures you need.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Merklinger Featured case / Merklinger 7x ROAS for wood-fired oven brand Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging. 800+ Leads in 2 months2,50€ Cost per lead View case
Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active tesa tesa 179+ ads, partnership extended How do you make adhesive tape exciting on social media? 11+ Campaigns44+ Ad sets

Planning a similar project?

Discuss tracking project

More work

Wacom Wacom €0.06 CPC through UGC ads 340K+ TikTok impressions0,06€ CPC Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator Slected.me 1.5M Traffic — Career Platform 1,5 Mio Traffic3 Creator
All cases

Measuring success & limitations

We define in advance how we will measure the success of the tracking itself: data quality and team usage.

Limitations: With tracking & analytics, metrics are always an approximation. Data protection, consent, and technology set limits, and we state them openly.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a tracking & analytics agency do?

It sets up measurement, checks data quality, builds dashboards, and derives recommendations.

Why is accurate measurement so important?

Because budget decisions are based on the figures. Incorrect figures lead to wrong decisions.

Is the measurement compliant with data protection regulations?

We set up measurement according to standard requirements and coordinate it with your consent solution. This does not replace legal advice.

How does the collaboration work?

Consultation, assessment, implementation, evaluation.

Which tools do you use?

Common web analytics and tag management tools. Which ones fit depends on your systems.

What affects the effort involved?

Number of pages and systems, complexity of goals, and data protection requirements. We clarify this in the initial consultation.

Your tracking-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request tracking project