Attribution Agency
You run Google Ads, Digital Ads and Social Media in parallel, but which channel actually drives the conversion? As a performance agency, we build attribution models and marketing mix modeling for your online shop or lead funnel. Our services show you the full scope, our industry experience the proof.
Our mission in attribution is crystal clear: we bring clarity to which marketing channel truly contributes to your revenue. We rely on 3 pillars in attribution.
#1 Tracking SetupClean tracking is the foundation of every reliable analysis. We set up analytics and tracking tools so every campaign is captured correctly and the data stays solid even after cookie restrictions.
#2 Attribution ModelsNot every channel deserves the last click before a purchase. We select and configure attribution models that also make visible the channels that mattered early in the customer journey.
#3 Reporting & Budget ManagementWe derive clear recommendations from the data on where your marketing budget should flow. That way you make decisions based on numbers instead of gut feeling.
Unlock data-driven decisions with our attribution agency! We know that many businesses invest in multiple channels but can’t say exactly which one actually drives revenue. With clean tracking and the right attribution models, we bring clarity to this question. Let’s find out together where your marketing budget really works.
Stephan M. Czaja, Owner
Social Media One
A clean data foundation for every marketing decision.
Without reliable attribution, marketing budget is too often allocated by gut feeling instead of facts. We bring order to your tracking and show you which channels actually contribute to conversions, even if they don’t deliver the last click. That way you see which measures actually drive revenue and which just cause costs. This gives you a solid foundation for every budget decision.
Anyone who only looks at the last click before a purchase systematically underestimates the channels that first got a customer’s attention in the first place. Without a clean model, exactly those channels that drive revenue in the long run get cut. Professionally set up attribution shows the real interplay between channels and prevents these wrong decisions.
Today, customers usually go through multiple touchpoints before buying, from the first ad through the search engine to the retargeting campaign. If only the last step is considered, all the previous channels disappear from the success measurement. With well-thought-out attribution, we make this full journey visible again.
We review your existing tracking and show you gaps and sources of error. The result is a clear plan for how your attribution model can be improved. That way you gain trust in the numbers guiding your marketing decisions.
We implement tracking tools and attribution models tailored to your marketing mix. We pay particular attention to data protection compliance and technical stability. That way you get reliable data you can depend on long term.
Whether you have a few channels or a complex marketing mix, we adapt the attribution solution to the size and complexity of your business. Smaller businesses get a lean setup, larger ones a detailed multi-channel model. That way the solution fits your actual needs.
Our team combines technical tracking expertise with a clear eye for marketing context. This combination ensures data isn’t just collected, but also interpreted correctly.
We implement tracking so it meets current data protection requirements while still delivering usable data. That way you avoid legal risks without having to give up important insights. This creates a stable foundation, even as requirements continue to evolve.
With the data we gather, we show you which campaigns and channels are worth their budget. Underperforming measures can then be reduced or adjusted in a targeted way. That makes your entire marketing budget more efficient, without blind cuts.
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.
