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01 / Programmatic AdvertisingOwner-managed

ProgrammaticAdvertisingAgency

Programmatic advertising automates media buying through data, bidding logic, and real-time auctions. We combine it with display, retail media, and digital out-of-home screens for a consistent media strategy.

  • WhatProgrammatic planning, target groups, environment management, and analysis.
  • For whomBrands with sufficient budget that want to buy reach in a planned and data-driven way.
  • Why usAd and media work for CannaZen, Wolt, and Wacom.
Request a programmatic project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands with sufficient budget that want to buy reach in a planned and data-driven way.
What
Programmatic planning, target groups, environment management, and analysis.
Why us
Ad and media work for CannaZen, Wolt, and Wacom.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • DSP
  • Inventory
  • Brand safety
  • Deals
  • Frequency
  • Attribution
  1. 01

    Media strategy

    Programmatic has a clear role in your media mix.

    Your challenge
    Programmatic is purchased as a technology, without objectives.
    Our approach
    We define objectives, target group, and role in the overall plan.
    Result
    A plan with a clear goal.
    • Objectives
    • Role in the mix
    • Target groups
    To media planning
  2. 02

    Target groups & data

    Ads reach people based on interests and behavior.

    Your challenge
    Target groups are too broad and data sources are unclear.
    Our approach
    We organize data sources, check data protection, and build target groups.
    Result
    Clean, well-founded target groups.
    • Data sources
    • Target group model
    • Data protection
  3. 03

    Environment & safety

    Your brand appears in suitable and safe environments.

    Your challenge
    Ads appear next to content that does not fit.
    Our approach
    We set environment rules, blocklists, and quality checks.
    Result
    More control over the environment.
    • Blocklists
    • Quality check
    • Environment rules
  4. 04

    Creation & formats

    Visuals for display, video, and digital screens.

    Your challenge
    One format does not fit all placements.
    Our approach
    We develop visuals for each format and keep them testable.
    Result
    Suitable visuals for every placement.
    • Visuals
    • Video
    • Formats
    To DOOH
  5. 05

    Management

    Budget moves to where it is effective.

    Your challenge
    Automation runs without supervision.
    Our approach
    We regularly review bids, environments, and results.
    Result
    Active management.
    • Budget management
    • Bids
    • Environment review
  6. 06

    Reporting

    A clear report on reach and impact.

    Your challenge
    Figures come from multiple platforms and do not match.
    Our approach
    We consolidate the data and put it into context.
    Result
    Comparable results.
    • Overall report
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss a programmatic project

How we work

Clear answers to the questions brands ask us most often.

What programmatic is

Programmatic means: advertising spaces are purchased automatically and in real time. This creates reach and control, but requires precise management.

Data and data protection

Target groups are created from data. We check sources and legal frameworks before campaigns start.

Environment and quality

Where an ad appears shapes its impact. We set rules and review regularly.

Interaction

Programmatic works in combination with search, social, retail media, and digital out-of-home placements. We plan everything together.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

These projects show our media and ad work. We do not have a purely programmatic case in the cases.

CannaZen Featured case / CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Initial situationLaunching a cannabis health brand from scratch in a newly legalized, highly regulated market. IdeaWe orchestrated a complete brand launch across all channels: OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads on TikTok, Instagram, Reddit, and Tinder, P… ImplementationLED-Werbung in Bundesliga-Stadien — Massensichtbarkeit mit Millionen Zuschauern pro Spieltag. 10 Mio+ Views65K+ Patients View case
Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active Wacom Wacom €0.06 CPC through UGC ads Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content are booming. 340K+ TikTok impressions0,06€ CPC

Planning a similar project?

Discuss a programmatic project

More work

Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions tesa tesa 179+ ads, partnership extended 11+ Campaigns44+ Ad sets Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator
All cases

Measuring success & limitations

We define in advance whether reach, visits, or inquiries count, and provide an honest assessment of programmatic's contribution.

Limitations: With programmatic advertising, results are influenced by supply, competition, website, and budget. We provide a realistic outlook in advance and do not guarantee specific outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is programmatic advertising?

The automated purchase of advertising space via real-time auctions, managed by target groups and rules.

Who benefits from programmatic?

For brands with sufficient budget and the goal of purchasing reach in a planned and data-driven way. For small budgets, we review alternatives.

How safe is the environment?

We use blocklists, quality criteria, and checks. Absolute safety is not possible, so we review regularly.

How does the collaboration work?

Discussion on objectives and budget, concept, setup and launch, followed by regular management and reporting.

Do you connect programmatic with out-of-home advertising?

Yes, digital screens can be booked programmatically. More on our DOOH page.

What affects the effort involved?

Budget, number of formats and target groups, as well as data integration. We clarify this in the initial meeting.

Your programmatic-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a programmatic project