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01 / SEO x SEA AgencyOwner-managed

SEO and SEA Agency

We combine organic and paid search so that you are hard to miss on the results page: with a shared keyword strategy, coordinated content, and unified measurement for both channels.

  • WhatShared keyword strategy, SEO, search ads, and coordinated measurement.
  • For whomCompanies and shops that want to be found via search and allocate budget wisely between organic and paid.
  • Why usSearch and performance work for CM Models, Merklinger, and Wolt.
Request SEO-x-SEA project View work

Trusted by

1 Mio+ Website visitors/year CM Models 7x ROAS Merklinger 179+ Ads tesa 4,86 Mio Traffic Hoover

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies and shops that want to be found via search and allocate budget wisely between organic and paid.
What
Shared keyword strategy, SEO, search ads, and coordinated measurement.
Why us
Search and performance work for CM Models, Merklinger, and Wolt.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Organic/paid interaction
  • Query strategy
  • Landing pages
  • Budget
  1. 01

    Shared keyword strategy

    You see which search terms are handled organically and which are paid.

    Your challenge
    SEO and ads run separately and compete for the same terms.
    Our approach
    We categorize search terms by intent and opportunity, and allocate them between organic and paid.
    Result
    A strategy that pools budget and content.
    • Keyword research
    • allocation
    • priorities
    To the SEO agency
  2. 02

    Search Ads

    You gain visibility quickly where there is no organic presence yet.

    Your challenge
    New pages take time, and visibility is lacking in the meantime.
    Our approach
    We run ads for important terms until organic rankings take effect.
    Result
    Visibility from the start.
    • Account
    • ads
    • bids
    To Google Ads
  3. 03

    Content & pages

    Pages that help searchers and rank well.

    Your challenge
    Content is written for search engines, but not for people.
    Our approach
    We write based on search intent, with clear structure and evidence.
    Result
    Pages that rank and convince.
    • Briefing
    • copy
    • structure
    • linking
  4. 04

    Technology

    Your site is fast, crawlable, and properly marked up.

    Your challenge
    Technical errors slow down ranking and ad quality.
    Our approach
    We check the technology and fix errors in a logical order.
    Result
    A solid foundation.
    • Audit
    • corrections
    • documentation
    To Technical SEO
  5. 05

    Measurement for both channels

    You see what each channel contributes.

    Your challenge
    Both channels report separately, without a unified view.
    Our approach
    We consolidate data and compare fairly.
    Result
    Comparable figures.
    • Measurement concept
    • integration
    To tracking & analytics
  6. 06

    Reporting

    A report that shows where budget should go.

    Your challenge
    Reports are scattered and contradictory.
    Our approach
    We consolidate and derive recommendations.
    Result
    Clear basis for decisions.
    • Overall report
    • Recommendations

Found the right service?

Discuss SEO-x-SEA project

How we work

Clear answers to the questions brands ask us most often.

One results page, two channels

Ads and organic results share the same page. Planned together, they complement each other.

Intent before keyword

Search terms differ by intent: to inform, compare, or buy. We categorize accordingly.

Fast and sustainable

Ads deliver immediate visibility, SEO takes time. We use both in a staggered approach.

Learning from each other

Ad data shows which texts and keywords convert. This feeds back into SEO.

Approach and decision criteria

  1. 01

    Initial consultation & goals

    We clarify what you want to be found for, who should search, and what a good inquiry means for you.

    Result: Clear objectives for visibility.

    From you: Goals, offers, and known search terms.

  2. 02

    Analysis

    We review technology, content, and competition to identify the biggest levers.

    Result: Prioritized action list.

    From you: Access to Search Console and Analytics.

  3. 03

    Implementation

    Technical corrections, content, and linking are implemented in a logical sequence.

    Result: Implemented measures with documentation.

    From you: Access to CMS or coordination with your developer.

  4. 04

    Analysis & Expansion

    We monitor rankings, clicks, and inquiries, and expand on what works. SEO results take time.

    Result: Regular report with next steps.

    From you: Feedback on the quality of inquiries.

Project references

These projects show our organic and paid work. We do not have a combined SEO-x-SEA case in the cases.

Merklinger Featured case / Merklinger 7x ROAS for wood-fired oven brand Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging. 800+ Leads in 2 months2,50€ Cost per lead View case
Wolt Wolt -40% CPI, pitch won for 2026 Optimizing cost per install (CPI) in one of the most competitive app categories. -40% CPI reduction3+ Months active tesa tesa 179+ ads, partnership extended How do you make adhesive tape exciting on social media? 11+ Campaigns44+ Ad sets

Planning a similar project?

Discuss SEO-x-SEA project

More work

Hoover 4.86M traffic — 28 creators 4,86 Mio Traffic28 Creator Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions CM Models 1M+ visitors, 0 ad spend 50K Views/video47K IG followers
All cases

Measuring success & limitations

Inquiries, sales, and share of visibility count. We define in advance what matters.

Limitations: With SEO x SEA, no placement can be guaranteed. Results take time, and competition, technology, and content determine the outcome.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does SEO x SEA mean?

SEO is organic search engine optimization, SEA is paid search engine advertising. Both work toward the same goal: being found.

Do I need both?

Not always. We assess where organic has good potential and where ads are a useful addition.

How quickly do both work?

Ads work immediately, SEO usually takes months. We plan for both timeframes.

How does the collaboration work?

Discussion of goals and offer, analysis, joint planning, implementation and evaluation on a fixed schedule.

Is there a combined case?

We do not have a pure SEO-x-SEA case. We show organic and paid work separately and state this openly.

What affects the effort involved?

Site size, competition, budget, and technology. We clarify this in the initial meeting.

Your SEO-x-SEA-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request SEO-x-SEA project