Zum Inhalt springen

01 / Social Media ManagementOwner-managed

Social MediaManagementAgency

Social media management is the daily work behind your channels: editorial planning, community management, and organic content, independent of ads. We manage your profiles from planning to responding to comments.

  • WhatEditorial planning, content creation, publishing, community, and reporting.
  • For whomBrands that want reliable channel management without building internal capacity.
  • Why usChannel management for Schwarzkopf, FALKE, and Rauch Juices.
Request a social media project View work

Trusted by

5 Sub-brands Schwarzkopf 5 Sub-brands managed Rauch Juices +35% Younger target group Burlington 500K+ Social reach FALKE

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands that want reliable channel management without building internal capacity.
What
Editorial planning, content creation, publishing, community, and reporting.
Why us
Channel management for Schwarzkopf, FALKE, and Rauch Juices.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Editorial planning
  • Community
  • Governance
  • KPI reporting
  1. 01

    Strategy & channel plan

    You know which channels fit your objective.

    Your challenge
    Channels are launched and then not maintained.
    Our approach
    We analyze target group and competition, and define channels, roles, and schedule.
    Result
    A plan that takes capacity into account.
    • Channel analysis
    • roles
    • schedule
    To marketing strategy
  2. 02

    Editorial planning

    Topics and dates are known well in advance.

    Your challenge
    Posts are created at short notice.
    Our approach
    We plan topics, formats, and dates several weeks ahead.
    Result
    Reliable publishing schedule.
    • Topic plan
    • editorial calendar
    • coordination
  3. 03

    Content creation

    Posts have a recognizable look.

    Your challenge
    Content comes from various sources and does not match.
    Our approach
    We create text, images, and video and coordinate approvals.
    Result
    A consistent appearance.
    • Text
    • image
    • video
    • approval
    To content production
  4. 04

    Publication

    Posts are published on time and appropriately.

    Your challenge
    Posts are overlooked because they are published at the wrong time.
    Our approach
    We publish according to plan and review the impact.
    Result
    Consistency.
    • Posting
    • timing
    • review
  5. 05

    Community

    Comments and messages receive replies.

    Your challenge
    Dialogue does not take place.
    Our approach
    We manage dialogue in an agreed tone.
    Result
    An active community.
    • Replies
    • moderation
    To community management
  6. 06

    Reporting

    You see what works.

    Your challenge
    Figures are collected but not used.
    Our approach
    We consolidate key figures and derive next steps.
    Result
    A report with recommendations.
    • Monthly report
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss a social media project

How we work

Clear answers to the questions brands ask us most often.

What management delivers

It's about reliability: planned topics, punctual posts, responses in the brand's tone.

Organic and paid

Management operates independently of ads. Where appropriate, we supplement with Social Ads.

Approval process

We coordinate approval procedures in advance to ensure posts are published on time and you retain control.

Platform selection

Not every channel suits every brand. We focus on a few and do them well.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.

    Result: Clear objectives and an honest assessment.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    We review the channel, competition, and formats, and define content, frequency, and responsibilities.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / Schwarzkopf Holistic social media for 5 sub-brands Initial situationManage social media for 5 sub-brands simultaneously — each with its own target audience, visual identity, and content needs. IdeaWe developed individual content strategies for each sub-brand while maintaining a shared visual DNA. ImplementationIndividuelle Content-Pläne für got2b, Gliss, Schauma und mehr — eigene Stimmen unter einem gemeinsamen visuellen Dach. 5 Sub-brands500K+ Likes View case
FALKE FALKE x Haribo: Iconic collab Two legendary German brands, one impossible brief: make premium socks go viral. 3+ Years of partnershipAusverkauft Product lines Rauch Juices 5 brands, 13 countries Managing social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. 5 Sub-brands managed13 Countries

Planning a similar project?

Discuss a social media project

More work

Bionade TikTok: KPIs exceeded by 100% 500K+ Likes10 Mio+ Views Burlington Burlington Gen Z repositioning +35% Younger target group150K+ TikTok views Catrice (Cosnova) +20% reach through UGC strategy +20% Reach24 Contents in 6 weeks
All cases

Measuring success & limitations

Reach, engagement, and inquiries show impact. We define in advance how we measure them.

Limitations: In social media management, reach and responses depend on market, offering, target group, and consistency. We do not promise specific figures, but a sound approach and honest evaluation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a social media management agency do?

It plans content, creates and publishes posts, manages the community, and reports.

How is this different from community management?

Management covers planning and content; community management focuses on dialogue. Learn more on our Community Management page.

Which channels do you manage?

Instagram, TikTok, Facebook, LinkedIn, YouTube, and more. We select them with you.

How does the collaboration work?

Consultation, strategy, start of support, then a set rhythm of evaluation and adjustment.

How does approval work?

We agree on procedures and deadlines in advance so posts go live on time.

What affects the effort involved?

Number of channels, posting frequency, production effort, and community management. We clarify this in the initial meeting.

Your social mediaStart project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request a social media project