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01 / Marketplace MarketingOwner-managed

MarketplaceMarketingAgency

We market your products on Otto, Zalando, Kaufland, eBay, and other marketplaces: with optimized listings, a multi-marketplace strategy, and close integration with your shop.

  • WhatMarketplace strategy, listings, advertising, and analysis across multiple platforms.
  • For whomRetailers and brands selling or planning to sell on multiple marketplaces.
  • Why usShop and assortment management for puzzleYOU, FALKE, and Burlington.
Request marketplace project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Retailers and brands selling or planning to sell on multiple marketplaces.
What
Marketplace strategy, listings, advertising, and analysis across multiple platforms.
Why us
Shop and assortment management for puzzleYOU, FALKE, and Burlington.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Platform selection
  • Listings
  • Retail ads
  • Profitability
  1. 01

    Marketplace selection & strategy

    You know which marketplaces fit your assortment and target group.

    Your challenge
    Marketplaces are managed on the side, with little result.
    Our approach
    We review assortment, fee structures, and target groups, and prioritize platforms.
    Result
    A clear plan for where you sell.
    • Marketplace analysis
    • prioritization
    • target vision
    To the E-Commerce Agency
  2. 02

    Listings

    Product pages that perform well and comply with rules on every platform.

    Your challenge
    The same texts are used everywhere and fit nowhere.
    Our approach
    We adapt titles, images, and descriptions for each marketplace.
    Result
    Better discoverability on every platform.
    • Title
    • images
    • description
    • attributes
    To photo and video production
  3. 03

    Feed & assortment management

    Product data is consistent and up to date.

    Your challenge
    Data is inconsistent, and offers or stock levels are incorrect.
    Our approach
    We set up feeds that serve multiple platforms and monitor them continuously.
    Result
    Reliable product data.
    • Feed setup
    • data maintenance
    • compliance check
  4. 04

    Marketplace advertising

    Ads bring products to the forefront.

    Your challenge
    Ads are booked independently for each platform.
    Our approach
    We plan advertising per platform and manage based on results.
    Result
    More visibility, predictable use.
    • Campaign setup
    • bidding
    • analysis
    To Retail Media
  5. 05

    Amazon integration

    Amazon is considered as part of the strategy.

    Your challenge
    Amazon and other platforms operate separately.
    Our approach
    We align strategy and data.
    Result
    A consistent overall picture.
    • Coordination
    • data alignment
    To the Amazon agency
  6. 06

    Reporting

    A report covering all marketplaces.

    Your challenge
    Reports are available separately.
    Our approach
    We consolidate and compare platforms.
    Result
    One overview for everything.
    • Overall report
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss marketplace project

How we work

Clear answers to the questions brands ask us most often.

Multiple platforms, one strategy

Each marketplace has its own rules and target groups. We keep brand and data consistent and adapt the details.

Data is the foundation

No growth without clean product data. We set up feeds and maintenance processes.

Systematic advertising

Ads pay off when listings are right. We optimize the pages first, then the advertising.

Distinction from Amazon

We manage Amazon as a separate discipline, see Amazon Marketing.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.

    Result: Clear objective definition and assessment.

    From you: Objective, offer, and previous experience with ads.

  2. 02

    Setup & Tracking

    We set up accounts, audiences, and measurement so that results can be clearly attributed later.

    Result: Clean account and measurement setup.

    From you: Access to ad accounts, website, and shop.

  3. 03

    Campaign launch & testing

    Ads and creative variants go live; we test systematically instead of guessing.

    Result: Ongoing campaigns with a test plan.

    From you: Approval of budget limits and creatives.

  4. 04

    Management & reporting

    We make adjustments, shift budget to what works, and report at fixed intervals.

    Result: Reporting with concrete recommendations.

    From you: Feedback on leads or sales from your perspective.

Project references

These projects showcase our work with shop brands. We do not have a pure marketplace case in our portfolio.

puzzleYOU Featured case / puzzleYOU 1M+ Reach — Custom Puzzle Content Initial situationE-commerce gifts compete through emotion, not features. IdeaWe built a YouTube-first influencer campaign with 5 family-focused creators (Rosi, Chrissi, Mari, Toy Tester, Lulu Leon) — each sharing their personal puzzle story. Implementation5 Creator mit echten Familien-Audiences — Rosi, Chrissi, Mari, Toy Tester und Lulu Leon — jeder mit einer einzigartigen Familiendynamik. 1 Mio+ Reach3 Creator View case
FALKE FALKE x Haribo: Iconic collab Two legendary German brands, one impossible brief: make premium socks go viral. 3+ Years of partnershipAusverkauft Product lines Burlington Burlington Gen Z repositioning Repositioning a heritage sock brand for Gen Z — a generation that sees socks as a fashion statement, not just basics. +35% Younger target group150K+ TikTok views

Planning a similar project?

Discuss marketplace project

More work

PURELEI +25% reach via TikTok +25% Reach+10% Engagement Rexin DIY Content for Building Materials E-Commerce 3 Shorts ProducedDIY Content Focus Hela France: 2 years of regional development 20+ Creator (Round 1)2 Consecutive years
All cases

Measuring success & limitations

Revenue, margin and return rate per platform count. We define in advance what matters.

Limitations: In marketplace marketing, offer, competition, page and budget all influence the results. We state upfront what is realistic and do not guarantee outcomes.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is marketplace marketing?

The promotion of products on marketplaces like Otto, Zalando or eBay, including listings, data and advertising.

Which marketplaces do you manage?

For example, Otto, Zalando, Kaufland and eBay. We manage Amazon as a separate discipline.

Is a marketplace worthwhile for us?

That depends on your range, margin and target group. We review this in the initial meeting and are honest if it’s not a fit.

How does the collaboration work?

Discussion about range and goals, analysis, setup of listings and feeds, launch and evaluation at regular intervals.

Do you have marketplace cases?

We don’t have a dedicated case. We show our work with shop brands and are open about it.

What affects the effort involved?

Number of products and platforms, data quality and budget. We clarify this in the initial meeting.

Your marketplace-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request marketplace project