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PURELEI E-Commerce Marketing

+25% Reach Through TikTok

TikTok Instagram Reels
+25%
Reach
+10%
Engagement
3M+
Views
50+
UGC Pieces

Consulting and growth strategy for the jewelry brand — +25% reach, +10% engagement and 3M+ views through TikTok UGC content.

Consulting Strategy UGC Influencer Management Account Growth
The Challenge

What Was the Problem?

PURELEI had already built a strong Instagram presence but needed to crack TikTok — a platform with different content mechanics, younger demographics, and a "raw content" aesthetic that contrasts with Instagram's polished feeds. Reach and engagement growth had plateaued on existing channels.

Our Approach

How We Solved It

We developed a TikTok UGC strategy using "hack content" — creators showing styling hacks, layering techniques, and day-to-night jewelry transitions. This format drives 3x more engagement than polished lifestyle shots. Account growth consulting optimized posting times, hashtag strategies, and creator collaborations, delivering +25% reach and +10% engagement lift.

1

Hack Content Format

Styling hacks, layering techniques, and day-to-night transitions — 3x more engagement than polished lifestyle shots.

2

TikTok UGC Strategy

Raw, authentic creator content matching TikTok's aesthetic — not repurposed Instagram posts.

3

Account Growth Consulting

Optimized posting times, hashtag strategies, and creator collaborations for +25% reach and +10% engagement.

4

3D Effects & Production

High-quality photo/video shoots combined with 3D effects and digital design for attention-grabbing content.

Campaign Material

Key Takeaway

Jewelry brands: TikTok hack content drives 3x more engagement than polished lifestyle shots. Show the product in real situations.

About the Brand

PURELEI

PURELEI is a German direct-to-consumer jewelry brand, founded in 2016 in Mannheim. Inspired by Hawaiian culture and lifestyle, PURELEI grew from a university dorm room startup to a multi-million-euro e-commerce brand.

Known for waterproof jewelry and influencer-driven marketing, PURELEI is a prime example of how D2C brands build communities through social-first strategies.

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