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01 / RecruitingOwner-managed

HR marketing agency

We combine employer branding, personnel marketing, and recruiting ads on social media so you reach the people who fit your company.

Employer Branding / Recruiting ads / Active sourcing / Employee content

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CaseEurowings / Employer Branding To the work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Companies seeking specialists and managers who want to increase their visibility as employers.
What
Employer brand, recruiting ads, active sourcing, employee content, and application evaluation.
Why us
Employer branding work for Eurowings and recruiting-related campaigns such as Slected.me, see cases.
Next step
Brief initial meeting about positions, target group, and career page. Afterwards, you receive a concept and plan.

What we deliver specifically

We work where your future employees get information: on Instagram, YouTube, LinkedIn, and TikTok.

  • Recruiting Process
  • Employer Brand
  • Funnel
  • Applicant Quality
  1. 01

    Employer branding and employer brand

    Applicants understand what your company stands for and why it is worth working there.

    • Positioning
    • Messaging
    • Content Concept
    • Channel Plan
    To Employer Branding
  2. 02

    Recruiting Ads and Performance

    Reach qualified applicants and guide them to the careers page, instead of just posting job ads.

    • Target Groups
    • Ads
    • Funnel to Careers Page
    • Evaluation
    To the performance marketing agency
  3. 03

    Active Sourcing and Employee Content

    Real people from your team show everyday work life, candidates are addressed directly.

    • Content Formats
    • Filming with Employees
    • Communication Concept
    To photo and video production
  4. 04

    Social Recruiting on Instagram, TikTok and YouTube

    Platform-specific content that reaches young and professional audiences where they already are.

    • Channel Strategy
    • Editorial Plan
    • Videos
    • Community
    To Social Media Management
  5. 05

    Careers Page and Application Process

    The path from post to application is short and clear.

    • Careers Page Analysis
    • Recommendations
    • Tracking of Application Paths
    To tracking and analytics
  6. 06

    Reporting

    You see which channels and content generate applications.

    • KPI Overview
    • Reporting
    • Recommendations
    To tracking and analytics

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify open positions, target group and previous approaches, and give you an honest assessment of what social recruiting can achieve.

    From you: Positions, target group and access to the careers page.

  2. 02

    Concept

    Employer brand, messaging and channel plan tailored to your target group.

    From you: Insights into culture and everyday work.

  3. 03

    Production

    Videos and content with your team, produced in-house.

    From you: Employees on camera and approvals.

  4. 04

    Distribution and Evaluation

    Ads and content go live, application paths are measured and optimized.

    From you: Feedback from the application process.

Project references

Projects that have increased employer visibility or attracted applicants. Figures and timeframes can be found in the respective case story.

Eurowings 3x more applications through humor 500K+ Video views3x Application increase Slected.me 1.5M Traffic — Career Platform 1,5 Mio Traffic3 Creator
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Results

Figures from our case pages. You can find the period and details in each case.

3x Bewerbungs-Steigerung Eurowings 500K+ Video-Views Eurowings 1,5 Mio Traffic Slected.me

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people who implement your recruiting. Briefly tell us which positions you want to fill, and we will get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a recruiting agency do?

A recruiting agency makes employers visible and attracts applicants, for example through employer branding, social media content, recruiting ads and active sourcing. With us, concept, production and ad management come from one team.

Which companies benefit from social recruiting?

For companies seeking specialists or managers, or wanting to reach young target groups and provide insights into their work environment. In the initial consultation, we will honestly tell you if social media fits your positions.

How does the collaboration work?

We clarify positions and target group, develop employer brand and channel plan, produce content with your team and launch ads and content with a fixed evaluation cycle.

What do we need from you?

Access to the careers page, insights into culture and work life, employees willing to be on camera, and a dedicated contact for approvals.

How do we measure success?

Based on target metrics we define in advance, such as reach, clicks to the careers page and applications. You receive a clear evaluation at regular intervals.

What affects the effort involved?

Mainly number of positions and target groups, production scope, ad budget and channels. We discuss this in the initial consultation, as every company has different requirements.

Your Recruitingdiscuss.

Briefly tell us which positions you want to fill. You will receive an honest assessment and a concrete proposal.

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