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01 / X AgencyOwner-managed

X Twitter Agency

X is suitable for fast communication, news topics, and direct customer dialogue. We combine organic posts with targeted ads and, if needed, integrate our PR work to extend reach beyond the platform.

  • WhatStrategy, posts, community management, and ads for X.
  • For whomBrands, media, and organizations that want to communicate and engage in dialogue now.
  • Why usCommunity management for UNICEF across several platforms, including X, and media relations for DAZN.
Request X project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands, media, and organizations that want to communicate and engage in dialogue now.
What
Strategy, posts, community management, and ads for X.
Why us
Community management for UNICEF across several platforms, including X, and media relations for DAZN.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Real-time Communication
  • Social Listening
  • Community
  • Brand safety
  1. 01

    Strategy & tone of voice

    Your presence on X is recognizable and appears reliable.

    Your challenge
    Posts fluctuate between advertising language and reacting to everything.
    Our approach
    We define topics, tone, and boundaries and plan content.
    Result
    A framework that works in daily operations.
    • Topics
    • tone of voice
    • boundaries
    To Social Media Management
  2. 02

    Posts & topics

    Current topics are picked up when they fit you.

    Your challenge
    Posts are published too late or do not fit the brand.
    Our approach
    We plan fixed topics and allow flexibility for current events, with clear approvals.
    Result
    A current and consistent channel.
    • Editorial plan
    • topicality
    • approvals
  3. 03

    Community management

    Questions and criticism receive a prompt and appropriate response.

    Your challenge
    Unanswered complaints become publicly visible.
    Our approach
    We respond in your brand’s tone and forward escalations to you.
    Result
    A calm approach to criticism.
    • Replies
    • Moderation
    • Escalation rules
    To community management
  4. 04

    Ads

    Posts reach the people who matter.

    Your challenge
    Reach only occurs with viral posts.
    Our approach
    We define target groups and promote selected posts with a clear objective.
    Result
    Predictable reach.
    • Setup
    • target groups
    • testing
    • optimization
    To social ads
  5. 05

    PR integration

    Topics extend beyond the platform.

    Your challenge
    X and press relations operate separately.
    Our approach
    We coordinate posts with press relations.
    Result
    Greater impact through coordination.
    • Topic coordination
    • timing
    To the PR agency
  6. 06

    Reporting

    You see what reach and dialogue have achieved.

    Your challenge
    Figures say little about impact.
    Our approach
    We consolidate key figures and put them into context.
    Result
    A clear report.
    • KPI overview
    • evaluation
    To tracking & analytics

Found the right service?

Discuss X project

How we work

Clear answers to the questions brands ask us most often.

What X is suitable for

X excels at real-time updates, news, and direct dialogue. For visuals and long-form videos, other channels are more suitable. We will give you honest advice on when X makes sense.

Tone and Boundaries

On X, taking a stance matters. We define in advance what your brand will comment on and what it will not.

Speed with Approvals

Timely posts require fast processes. We agree on workflows that combine speed and control.

Crisis and Criticism

We prepare responses to likely criticism and define when to involve you.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.

    Result: Clear objectives and an honest assessment.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    We review the channel, competition, and formats, and define content, frequency, and responsibilities.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / DAZN 3 events, PPV record, sold out Initial situationDAZN wanted to bring combat sports into the social media mainstream. IdeaWe built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sports fans, gaming influencers like MontanaBlack, and mainstream audiences. ImplementationVon einer einzelnen Kampagne zu 3 ausverkauften Events — die DAZN-Partnerschaft wuchs mit jedem Erfolg und bewies den langfristigen Wert von Kampagnen-Kontinuität. 3 Events partnershipAusverkauft Homecoming event View case
Hitchcock Hitchcock 300% social growth A traditional spice brand losing relevance with younger cooks who discover recipes on TikTok, not on supermarket shelves. 300% Social growth3 Summer events CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Launching a cannabis health brand from scratch in a newly legalized, highly regulated market. 10 Mio+ Views65K+ Patients

Planning a similar project?

Discuss X project

More work

Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab Generali Generali Influencer event: 6.1M impressions 6,1 Mio Impressions4,3 Mio People reached Mercedes-Benz 1M+ traffic for G-Class & Maybach 1 Mio+ Traffic2 Creator
All cases

Measuring success & limitations

Reach, interaction, and visits can be analyzed. Together, we define what matters and assess the numbers honestly.

Limitations: On X, reach and reactions depend on market, offering, target group, and consistency. We do not promise specific numbers, but a solid approach and honest evaluation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does an X agency do?

It plans posts, manages community dialogue, runs ads, and analyzes results. With us, this can be integrated with press relations.

Is X still relevant?

For current topics and direct dialogue, X remains important for many brands, media, and organizations. We clarify if this applies to you in the initial consultation.

How quickly can posts be approved?

We define this in advance. For planned content, there is an approval process; for current topics, a shortened process with clear boundaries.

How does the collaboration work?

Discussion on goals and topics, concept, launch with posts and dialogue, then a set rhythm of analysis and adjustment.

How do we handle criticism?

We set rules, respond factually, and forward sensitive cases to you.

What affects the effort involved?

Posting frequency, dialogue intensity, ads, and coordination with PR. We clarify this in the initial consultation.

Your X-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request X project