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01 / Snapchat agencyOwner-managed

Snapchat agency

Snapchat reaches a young audience through short, authentic video formats. We produce UGC content, work with suitable creators, and run targeted Snap Ads, as with Generali and Toyota.

  • WhatSnapchat strategy, UGC and creator content, and Snap Ads.
  • For whomBrands aiming to reach a young audience, such as in beauty, fashion, entertainment, and mobility.
  • Why usProven work on Snapchat and Instagram for Generali and Toyota.
Request Snapchat project View work

Trusted by

6,1 Mio Impressions Generali 165K Impressions Toyota 15 Social formats Syoss 6 Mio+ Views Badoo

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands aiming to reach a young audience, such as in beauty, fashion, entertainment, and mobility.
What
Snapchat strategy, UGC and creator content, and Snap Ads.
Why us
Proven work on Snapchat and Instagram for Generali and Toyota.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Snap Ads
  • AR lenses
  • Target groups
  • Creative
  • Measurement
  1. 01

    Strategy

    You know whether and how Snapchat fits your target group.

    Your challenge
    Snapchat is managed as a secondary channel without a clear role.
    Our approach
    We review target group and competition and define role, formats, and objectives.
    Result
    A plan with a clear purpose for the channel.
    • Target group analysis
    • formats
    • target image
    To Social Media Management
  2. 02

    Short video production

    Vertical videos understood in seconds.

    Your challenge
    Material from other channels is simply copied in and feels out of place.
    Our approach
    We produce vertical formats with a strong opening and adapt existing material as needed.
    Result
    Videos in the platform’s look and feel.
    • Script
    • shooting
    • editing
    • subtitles
    To photo and video production
  3. 03

    Creator & UGC

    Faces the young audience trusts.

    Your challenge
    Ads are skipped because they look like ads.
    Our approach
    We select creators, brief them, and clarify usage rights in advance.
    Result
    Authentic content you can also use elsewhere.
    • Selection
    • briefing
    • approval
    • usage rights
    To the UGC agency
  4. 04

    Snap Ads

    Ads that work in the platform environment.

    Your challenge
    Ads are designed like elsewhere and fail to stand out.
    Our approach
    We design ads for vertical format, test variants, and optimize accordingly.
    Result
    Ads with a clear objective.
    • Setup
    • target groups
    • testing
    • optimization
    To social ads
  5. 05

    Events & Campaigns

    On-site activities become content that lives on online.

    Your challenge
    An event has ended, and hardly anyone knew about it.
    Our approach
    We plan content for events and support them with creators.
    Result
    Event content for multiple channels.
    • Planning
    • support
    • editing
    • distribution
    To influencer marketing
  6. 06

    Reporting

    You see what worked on Snapchat.

    Your challenge
    Platform metrics are difficult to compare with other channels.
    Our approach
    We prepare figures for comparison and derive recommendations.
    Result
    A simple report.
    • KPI Overview
    • Reporting
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss Snapchat project

How we work

Clear answers to the questions brands ask us most often.

Who is on Snapchat

Snapchat mainly reaches young users who prefer short and personal content. We check if this matches your target group before we produce.

Format and tone

Portrait format, quick start, calm tone: content is most effective when it looks like users’ everyday life, not like an ad.

Creator and brand

Creators bring trust, the brand provides the framework. We clarify in advance what is allowed and how much creative freedom there is.

Interaction with other channels

Snapchat content can often be reused for Reels and TikTok. We plan material so it can be used multiple times.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.

    Result: Clear objectives and an honest assessment.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    We review the channel, competition, and formats, and define content, frequency, and responsibilities.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Generali Featured case / Generali Influencer event: 6.1M impressions Initial situationInsurance is perceived as boring by younger target groups. IdeaWe created the Generali Influencer Sport Award — an event featuring tennis champion Angelique Kerber and fitness icon Pamela Reif. ImplementationAngelique Kerber + Pamela Reif als Headliner — Sport-Glaubwürdigkeit kombiniert mit Social-Media-Reichweite. 6,1 Mio Impressions4,3 Mio People reached View case
Toyota Toyota Influencer test drive: 165K impressions Launch of the Toyota C-HR Hybrid for a younger, Instagram-native audience in Germany. 165K Impressions14,3K Interactions Syoss Influencer TV commercial Traditional TV commercials were too disconnected from Syoss' young target audience. 1 TV commercial15 Social formats

Planning a similar project?

Discuss Snapchat project

More work

Bionade TikTok: KPIs exceeded by 100% 500K+ Likes10 Mio+ Views Catrice (Cosnova) +20% reach through UGC strategy +20% Reach24 Contents in 6 weeks Badoo TikTok growth for dating app 6 Mio+ Views380K Likes
All cases

Measuring success & limitations

We define goals such as reach, interaction, or visits in advance and analyze results on the agreed schedule. Examples are shown in the case stories.

Limitations: On Snapchat, reach and response depend on market, offer, target group, and consistency. We do not promise specific figures, but a reliable process and honest analysis.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a Snapchat agency do?

It develops content for the platform, works with creators, runs ads, and analyzes results. With us, production is handled by our in-house team.

Which brands benefit from Snapchat?

Brands with a young target audience, for example in beauty, fashion, entertainment, or mobility. We check this in the initial consultation.

Can we use content from TikTok?

Often yes, but with adjustments to editing and messaging. We plan material so it can be used across multiple channels.

How does the collaboration work?

Discussion about goals and target group, concept, production, launch, and analysis on a set schedule.

Do you also work with creators?

Yes. We select suitable creators, brief them, and clarify rights in advance. We decide together with you which ones fit.

What affects the effort involved?

Number of videos, production effort, number of creators, and any advertising budget. We clarify this in the initial consultation.

Your Snapchat-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Snapchat project