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01 / Sports Event AgencyOwner-managed

SportSponsorshipAgency

Whether it’s perimeter advertising in the stadium, jersey sponsorship, or your own activation at a sports event: Sponsorship is effective only when partner selection, contract, and execution align. We support you with club sponsorships, stadium and LED perimeter advertising, esports, and event sponsorships.

  • WhatPartner selection, contract support, activation, content, and analysis in sports.
  • For whomBrands looking to build visibility and connect with target groups through sports.
  • Why usSports and event work for DAZN, CannaZen, and Silberpfeil Energy.
Request sponsoring project View work

Trusted by

Ausverkauft Homecoming event DAZN 1 Mio+ Video views DAZN Bundesliga Stadium advertising CannaZen 5K+ Points of sale Silberpfeil Energy

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to build visibility and connect with target groups through sports.
What
Partner selection, contract support, activation, content, and analysis in sports.
Why us
Sports and event work for DAZN, CannaZen, and Silberpfeil Energy.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Sports rights
  • Fan activation
  • Hospitality
  • Media value
  1. 01

    Partner & target group selection

    You sponsor what fits your brand and target group.

    Your challenge
    Sponsorship arises from opportunity, not from strategy.
    Our approach
    We review reach, audience, and brand fit before making any recommendations.
    Result
    A well-founded selection.
    • Target group review
    • brand fit
    • recommendation
    To Sponsorship
  2. 02

    Negotiation & contract

    Services and returns are clearly defined.

    Your challenge
    Contracts contain rights that are never used.
    Our approach
    We support negotiations and ensure rights can be utilized.
    Result
    A contract that fits the activation.
    • Service overview
    • negotiation
    • rights review
  3. 03

    Stadium & perimeter

    Visibility at the pitch and on screens.

    Your challenge
    Perimeter and screen are booked but not extended into communication.
    Our approach
    We design visuals, plan deployment, and connect them with social and PR.
    Result
    More impact from the space.
    • Visuals
    • deployment plan
    • link to social
    To outdoor advertising
  4. 04

    Activation

    Your involvement becomes tangible.

    Your challenge
    The logo is displayed, but nothing else happens.
    Our approach
    We develop actions, content, and competitions around the involvement.
    Result
    A sponsorship with action.
    • Actions
    • competitions
    • hospitality
  5. 05

    Content & creator

    Content is created from the involvement.

    Your challenge
    There are no images or stories to share.
    Our approach
    We support with photo, video, and creators.
    Result
    Material for social and PR.
    • Photo
    • video
    • creator
    To influencer marketing
  6. 06

    Evaluation

    You see what the involvement has achieved.

    Your challenge
    Impact is assessed subjectively.
    Our approach
    We collect reach, reports, and reactions and provide context.
    Result
    A transparent record.
    • Reach
    • Media coverage
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss sponsoring project

How we work

Clear answers to the questions brands ask us most often.

Fit before reach

A sponsorship is effective when audience and brand are a good match. We check this first.

Utilize rights

Many rights are never used. We plan activation with the rights you have.

Think long-term

Impact develops over time. We assess engagements across multiple seasons.

Sports and online

Visibility on the field only becomes a conversation with content. We connect both.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objective, target audience, timing, and framework, and check which sites or formats fit.

    Result: Clear target vision.

    From you: Objective, timing, and region.

  2. 02

    Planning

    Locations, formats, and alignment with other channels are planned.

    Result: Concrete plan with alternatives.

    From you: Brand guidelines and creatives.

  3. 03

    Implementation

    Creatives are adapted, bookings and processes are coordinated.

    Result: Booked, approved implementation.

    From you: Approvals according to the agreed schedule.

  4. 04

    Support & analysis

    We accompany the campaign period and evaluate results and learnings for the next round.

    Result: Analysis with recommendations.

    From you: Feedback from your sales or retail team.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / DAZN 3 events, PPV record, sold out Initial situationDAZN wanted to bring combat sports into the social media mainstream. IdeaWe built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sports fans, gaming influencers like MontanaBlack, and mainstream audiences. ImplementationVon einer einzelnen Kampagne zu 3 ausverkauften Events — die DAZN-Partnerschaft wuchs mit jedem Erfolg und bewies den langfristigen Wert von Kampagnen-Kontinuität. 3 Events partnershipAusverkauft Homecoming event View case
CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Launching a cannabis health brand from scratch in a newly legalized, highly regulated market. 10 Mio+ Views65K+ Patients Silberpfeil Energy From rapper collab to Dubai Breakthrough in the energy drink market, dominated by Red Bull’s €10+ billion budget. 1 Mio+ Video viewsCapo Special edition collab

Planning a similar project?

Discuss sponsoring project

More work

Weight Watchers (WW) Weight Watchers (WW) WW: Legendary creator event 50+ Creators on site200+ Posts & stories Penny Penny x Glücksgefühle 200K+ Festival VisitorsQR In-Store Activation Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador
All cases

Measuring success & limitations

Reach, media coverage, and reactions demonstrate impact. We define in advance what counts.

Limitations: For sports events & sponsorship, impact is only partially directly measurable. We use supporting data, assess it honestly, and do not promise exact attributions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a sports event agency do?

It advises on partner selection, supports contracts, plans activation and content, and evaluates results.

What types of sponsorship are there?

Club, event, stadium, perimeter, esports, and media sponsorship. We categorize them based on your objective.

How does the collaboration work?

Consultation, selection, contract, activation, and evaluation.

Do you also advise outside of sports?

Yes, see our page on sponsorship in culture, media, and social sectors.

How is impact measured?

With reach, media response, and reactions. We provide an honest assessment of what can be measured.

What affects the effort involved?

Type of engagement, duration, and activation. We clarify this in the initial meeting.

Your sports-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request sponsoring project