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01 / Print Marketing AgencyOwner-managed

PrintMarketingAgency

Print and digital are not mutually exclusive; they complement each other. We design classic advertising materials with solid print fundamentals, accurate color profiles, and suitable paper selection: from outdoor posters to point-of-sale media.

  • WhatDesign, print preparation, paper and format selection, and coordination with digital channels.
  • For whomBrands and retailers using posters, flyers, packaging, or in-store media.
  • Why usPrint and campaign work for FALKE, Penny, and Silberpfeil Energy.
Request print project View work

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Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands and retailers using posters, flyers, packaging, or in-store media.
What
Design, print preparation, paper and format selection, and coordination with digital channels.
Why us
Print and campaign work for FALKE, Penny, and Silberpfeil Energy.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Print formats
  • Print data
  • Finishing
  • Distribution
  1. 01

    Concept & design

    A visual that has impact both in space and in hand.

    Your challenge
    Digital visuals are simply printed out and lose their impact.
    Our approach
    We design for the medium: format, spacing, legibility, and attention.
    Result
    Print that works as print.
    • Concept
    • layout
    • visual variants
    To the advertising agency
  2. 02

    Print preparation

    The data is print-ready and color-accurate.

    Your challenge
    Colors may vary in print.
    Our approach
    We prepare data with suitable color profiles and bleed, and check proofs.
    Result
    Reliable print results.
    • Color profiles
    • Bleed
    • Proofing
    • Data
  3. 03

    Paper & finishing

    Tactile quality that matches the brand.

    Your challenge
    Paper and finishing are chosen at random.
    Our approach
    We advise on paper, format, and finishing according to purpose.
    Result
    Printed materials with impact.
    • Consulting
    • Samples
    • Selection
  4. 04

    Posters & outdoor spaces

    Designs for public space surfaces.

    Your challenge
    Designs are not legible from a distance.
    Our approach
    We create clearly legible designs and coordinate with surface planning.
    Result
    Designs that are understood at a glance.
    • Designs
    • Formats
    • Coordination
    To outdoor advertising
  5. 05

    Point of Sale

    Media at the point of purchase.

    Your challenge
    The in-store appearance does not match the campaign.
    Our approach
    We design in-store media in the campaign’s look.
    Result
    A consistent presence across all touchpoints.
    • Displays
    • Stands
    • Packaging
  6. 06

    Connection to digital

    Print leads to digital channels.

    Your challenge
    Print and digital are separate.
    Our approach
    We connect print with QR codes, landing pages, and tracking.
    Result
    Print that becomes measurable.
    • QR codes
    • Landing pages
    • Tracking
    To tracking & analytics

Found the right service?

Discuss print project

How we work

Clear answers to the questions brands ask us most often.

Print is not just digital to be printed out

Format, spacing, and tactile quality affect how messages work. We design accordingly.

Technology matters

Color profiles, bleed, and paper determine the result. We check in advance.

Legibility

Especially outdoors, a design must be understood in seconds. We test this early.

Print and digital

We connect printed media with online channels and make them measurable.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objective, target audience, timing, and framework, and check which sites or formats fit.

    Result: Clear target vision.

    From you: Objective, timing, and region.

  2. 02

    Planning

    Locations, formats, and alignment with other channels are planned.

    Result: Concrete plan with alternatives.

    From you: Brand guidelines and creatives.

  3. 03

    Implementation

    Creatives are adapted, bookings and processes are coordinated.

    Result: Booked, approved implementation.

    From you: Approvals according to the agreed schedule.

  4. 04

    Support & analysis

    We accompany the campaign period and evaluate results and learnings for the next round.

    Result: Analysis with recommendations.

    From you: Feedback from your sales or retail team.

Project references

We do not have a pure print case. These projects show campaign and retail work with print relevance.

Featured case / Penny Penny x Glücksgefühle Initial situationHow does a discounter become culturally relevant for Gen Z? IdeaWe deployed creators at the Glücksgefühle Festival at Hockenheimring to capture the legendary Penny x Glücksgefühle experience. ImplementationQR-Codes in jedem Penny-Markt bundesweit — Millionen täglicher Einkäufe werden Festival-Ticket-Touchpoints. 200K+ Festival VisitorsQR In-Store Activation View case
Silberpfeil Energy From rapper collab to Dubai Breakthrough in the energy drink market, dominated by Red Bull’s €10+ billion budget. 1 Mio+ Video viewsCapo Special edition collab FALKE FALKE x Haribo: Iconic collab Two legendary German brands, one impossible brief: make premium socks go viral. 3+ Years of partnershipAusverkauft Product lines

Planning a similar project?

Discuss print project

More work

CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries 10 Mio+ Views65K+ Patients Hansa Hansa 2.6 million TV reach — Sandra Hunke 2,6 Mio TV Reach1 Ambassador Syoss Influencer TV commercial 1 TV commercial15 Social formats
All cases

Measuring success & limitations

Impact can be roughly measured via codes and landing pages. We define in advance what counts as success.

Limitations: With print marketing, impact is only partially directly measurable. We use supporting data, assess it honestly, and do not promise exact attributions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a print marketing agency do?

She designs printed advertising materials, prepares data for print, and connects print with digital channels.

Do you also handle printing?

We coordinate printing with suitable partners and check the results.

Who still benefits from print?

For brands with physical touchpoints, such as retail, events, and outdoor spaces.

How does the collaboration work?

Consultation, concept, design, print preparation, and coordination.

Are there any print cases?

We do not have a purely print case. We present campaign and retail work and state this openly.

What affects the effort involved?

Number of formats, print run, finishing, and coordination. We clarify this in the initial meeting.

Your print-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request print project