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01 / 360-degree campaignsOwner-managed

360 degreesCampaignsAgency

A 360-degree campaign is not limited to individual channels, but is based on a central idea that works simultaneously in film, social, press, and online, aligned with a clear strategy.

  • WhatCore idea, channel plan, production for all channels, and management.
  • For whomBrands looking to launch or appear across channels for a specific occasion.
  • Why usCampaign work for DAZN, Syoss, and CannaZen.
Request campaign View work

Trusted by

3 Events partnership DAZN 15 Social formats Syoss 10 Mio+ Views CannaZen 1 Mio+ Video views Silberpfeil Energy

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands looking to launch or appear across channels for a specific occasion.
What
Core idea, channel plan, production for all channels, and management.
Why us
Campaign work for DAZN, Syoss, and CannaZen.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Core idea
  • cross-channel adaptation
  • Media
  • Measurement
  1. 01

    Strategy & core idea

    An idea that connects all channels.

    Your challenge
    Each channel tells a different story.
    Our approach
    We derive a core idea from the objective and target group and test it with examples.
    Result
    A sustainable core idea.
    • Briefing
    • core idea
    • key message
    To marketing strategy
  2. 02

    Channel plan

    You know which channel has which role.

    Your challenge
    Channels run in parallel and overlap.
    Our approach
    We define the role, timing, and interaction of the channels.
    Result
    A plan with rhythm.
    • Channel roles
    • schedule
    • dependencies
    To media planning
  3. 03

    Production

    Consistent materials for all channels.

    Your challenge
    Materials are ordered separately for each channel and appear inconsistent.
    Our approach
    We produce film, photo, and social formats together.
    Result
    One world, many formats.
    • Film
    • photo
    • social formats
    • cutdowns
    To photo and video production
  4. 04

    Creator & PR

    People and media carry the idea further.

    Your challenge
    The campaign remains limited to owned channels.
    Our approach
    We connect creator collaborations and press work with the core idea.
    Result
    Reach beyond owned channels.
    • Creator
    • press
    • events
    To influencer marketing
  5. 05

    Distribution & ads

    The campaign reaches people in a targeted way.

    Your challenge
    Reach is left to chance.
    Our approach
    We manage ads and delivery based on objectives.
    Result
    Predictable reach.
    • Ads
    • management
    • testing
    To Digital Ads
  6. 06

    Evaluation

    You see what the campaign has achieved.

    Your challenge
    Results are spread across many reports.
    Our approach
    We consolidate figures and provide context.
    Result
    Overview and learnings.
    • Overall report
    • Recommendations
    To tracking & analytics

Found the right service?

Discuss campaign

How we work

Clear answers to the questions brands ask us most often.

Why a guiding idea

A shared idea makes campaigns recognizable. Without it, each channel appears as a separate sender.

Roles of the channels

Not every channel needs to do everything. We define who creates awareness, who explains, and who closes.

Integrated production

When film, photo, and social are produced together, quality remains consistent.

Timeline

Teasers, launch, and extension need a rhythm. We plan it with you.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify the situation, objectives, and framework, and honestly tell you where we can help.

    Result: Shared understanding of the task.

    From you: Objectives, target groups, and previous measures.

  2. 02

    Analysis

    Market, competition, target group, and own data are reviewed and assessed.

    Result: Condensed analysis with key insights.

    From you: Access to existing figures and studies.

  3. 03

    Concept

    From the analysis, a plan emerges with priorities, responsibilities, and KPIs.

    Result: Concept paper with action plan.

    From you: Feedback and approval of the direction.

  4. 04

    Implementation & support

    We implement or support your team and regularly check if the plan is working.

    Result: Ongoing evaluation and adjustments.

    From you: Dedicated contacts on your side.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Featured case / DAZN 3 events, PPV record, sold out Initial situationDAZN wanted to bring combat sports into the social media mainstream. IdeaWe built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sports fans, gaming influencers like MontanaBlack, and mainstream audiences. ImplementationVon einer einzelnen Kampagne zu 3 ausverkauften Events — die DAZN-Partnerschaft wuchs mit jedem Erfolg und bewies den langfristigen Wert von Kampagnen-Kontinuität. 3 Events partnershipAusverkauft Homecoming event View case
Syoss Influencer TV commercial Traditional TV commercials were too disconnected from Syoss' young target audience. 1 TV commercial15 Social formats CannaZen CannaZen 10M+ views, Bundesliga stadium advertising, creator documentaries Launching a cannabis health brand from scratch in a newly legalized, highly regulated market. 10 Mio+ Views65K+ Patients

Planning a similar project?

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More work

Silberpfeil Energy From rapper collab to Dubai 1 Mio+ Video viewsCapo Special edition collab Generali Generali Influencer event: 6.1M impressions 6,1 Mio Impressions4,3 Mio People reached Penny Penny x Glücksgefühle 200K+ Festival VisitorsQR In-Store Activation
All cases

Measuring success & limitations

We define what success means in advance and evaluate results across all channels.

Limitations: For 360-degree campaigns, we base our recommendations on available data. Where data is missing, we state this and mark assumptions as assumptions.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What is a 360-degree campaign?

A campaign that runs with a guiding idea across multiple channels at the same time, such as film, social, PR, and ads.

When is it worthwhile?

For launches, anniversaries, or major occasions with budget for multiple channels.

How does the collaboration work?

Consultation, strategy and guiding idea, production, delivery, and evaluation.

How does this relate to your advertising agency?

The advertising agency is the framework, 360-degree is the campaign format. More on the page about the advertising agency.

Can you also take on individual parts?

Yes. We define tasks during the initial consultation.

What affects the effort involved?

Number of channels, production effort, duration, and budget. We clarify this in the initial consultation.

Your campaignstarts here.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request campaign