Search intent first
Good search ads start with the question of what someone is actually looking for. We categorize search terms by intent and write ads and pages accordingly.
01 / Google Ads AgencyOwner-managed
Google Ads Agency
We build Google Ads accounts tailored to your business model and connect them with accurate measurement. The goal is inquiries and sales, not clicks for their own sake.
- WhatSearch ads, account structure, conversion tracking, shopping and display campaigns.
- For whomCompanies and shops that want to be found for specific demand and measure inquiries or sales.
- Why usPerformance work for Merklinger, Wolt and Wacom.
Trusted by
7x
ROAS
Merklinger
-40%
CPI reduction
Wolt
-30%
CPA vs benchmark
Persil (Henkel)
4,86 Mio
Traffic
Hoover
Figures from our case pages. You can find the period and details in each case.
Problem & goal
- Who
- Social Media One: owner-managed advertising agency with in-house photo and video production.
- For whom
- Companies and shops that want to be found for specific demand and measure inquiries or sales.
- What
- Search ads, account structure, conversion tracking, shopping and display campaigns.
- Why us
- Performance work for Merklinger, Wolt and Wacom.
- Next step
- Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.
What we deliver specifically
Concept, implementation, and analysis from a single source, with dedicated contacts.
- Search intent
- Campaign structure
- Landing pages
- Bid logic
-
01
Account Structure & Strategy
Your account is set up so that budget flows where there is demand.
- Your challenge
- Campaigns have grown over years, and no one knows what is running or why.
- Our approach
- We review the account, keywords, and goals and build a structure that fits your offering.
- Result
- A clear account with defined goals.
- Account audit
- structure
- target picture
- budget logic
-
02
Search Ads
You appear when someone searches specifically for your offering.
- Your challenge
- Ads reach many searches, but rarely those with purchase intent.
- Our approach
- We research keywords, write ads for search intent, and exclude irrelevant searches.
- Result
- Less wasted reach, more relevant inquiries.
- Keyword research
- ad copy
- exclusions
- bidding strategy
-
03
Conversion Tracking
You know which ad led to which inquiry.
- Your challenge
- Clicks are counted, but inquiries and sales are not accurately attributed.
- Our approach
- We set up measurement, check data privacy, and test it before budget is spent.
- Result
- Reliable figures as a basis for decision-making.
- Event concept
- setup
- testing
- documentation
-
04
Shopping & product feeds
Your products appear with images to ready-to-buy audiences.
- Your challenge
- The product feed is faulty or incomplete, and products are rarely displayed.
- Our approach
- We review the feed, add data, and set up shopping campaigns by assortment.
- Result
- More visibility for products that can be sold.
- Feed review
- campaign structure
- assortment logic
-
05
Display & video
Interested visitors remember you and return.
- Your challenge
- Visitors leave the site and do not return.
- Our approach
- We build audiences from visitors and deliver relevant ads.
- Result
- Second chance for existing interest.
- Audience lists
- creatives
- frequency caps
-
06
Optimization & reporting
You see what works and know what will be adjusted.
- Your challenge
- Reports show clicks, but not what happens next.
- Our approach
- We regularly review search terms, bids, and ads, and report transparently.
- Result
- A report with concrete next steps.
- Search term analysis
- bid adjustments
- monthly report
Found the right service?
Discuss Google Ads project ↗How we work
Clear answers to the questions brands ask us most often.
Measurement before budget
Before any budget is spent, it must be clear what counts as success and how it will be measured. This avoids disputes over figures later.
Account over single campaign
Structure determines whether budget and bids work together. We build accounts so you will still understand them in a year.
Google Ads and SEO
Ads and organic search share the same results page. We coordinate both so that budget and content complement each other. More on our SEO x SEA page.
Approach and decision criteria
-
01
Initial meeting
We clarify objectives, target group, offer, and framework, and check if paid ads are the right lever.
Result: Clear objective definition and assessment.
From you: Objective, offer, and previous experience with ads.
-
02
Setup & Tracking
We set up accounts, audiences, and measurement so that results can be clearly attributed later.
Result: Clean account and measurement setup.
From you: Access to ad accounts, website, and shop.
-
03
Campaign launch & testing
Ads and creative variants go live; we test systematically instead of guessing.
Result: Ongoing campaigns with a test plan.
From you: Approval of budget limits and creatives.
-
04
Management & reporting
We make adjustments, shift budget to what works, and report at fixed intervals.
Result: Reporting with concrete recommendations.
From you: Feedback on leads or sales from your perspective.
Project references
These projects show our performance work across multiple ad channels. Figures and timeframes are detailed in each case story.
Featured case / Merklinger
7x ROAS for wood-fired oven brand
Initial situationMerklinger had a premium product with no digital presence. IdeaWe divided the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets. ImplementationDedizierte Kampagnen für Grillen, Backen und Kochen — jede mit eigener Landingpage, Ad Set und Messaging.
800+ Leads in 2 months2,50€ Cost per lead
View case
Planning a similar project?
Discuss Google Ads project ↗More work
Measuring success & limitations
Depending on the goal, leads, sales, or cost per result count. We define this in advance, report at agreed intervals, and put the figures into context.
Limitations: With Google Ads, results depend on bids, competition, your site, and budget. We provide a realistic outlook in advance and do not guarantee results.
Contact person
Stephan M. Czaja
Owner, Social Media One
From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.
Stephan on LinkedInQuestions before commissioning
What does a Google Ads agency do?
It plans and manages ads in Google Search and partner networks, sets up measurement, and continuously optimizes. With us, strategy, account setup, tracking, and reporting come from one team.
When is Google Ads worthwhile?
When people search for your offering or you want to reach prospects via Shopping and Display. In the initial consultation, we check if there is demand and if ads suit your goal.
How quickly will I see results?
Ads provide data quickly, but good results need testing time. We plan for a learning phase and evaluate at regular intervals.
How does the collaboration work?
Discussion of goals and offering, account and measurement setup, start with tests, then a fixed cycle of optimization and reporting.
Do we need a specific website?
A working site with a clear call to action helps a lot. We review the landing pages and suggest improvements, also with CRO.
What affects the effort involved?
Account size, number of products or services, competition in search, and advertising budget. We clarify this in the initial consultation.
Your Google Ads-Start project.
Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.
Request Google Ads project ↗
