tesa Performance Marketing — 179+ Ads, Partnership Extended
How do you make adhesive tape exciting on social media?
tesa needed to drive engagement and performance for a product category that's essential but not aspirational. The challenge: creating 179+ ad creatives that keep audiences interested in a "boring" product.
We ran 11+ campaigns with 44+ ad sets and 179+ individual ads — testing relentlessly.
The insight: for utility products, the creative IS the targeting. Each ad tested a different use case, visual style, and hook. Systematic A/B testing across this massive creative volume identified winning patterns that drove performance consistently, earning a partnership extension.
- 01179+ Ad Creatives
11 campaigns, 44+ ad sets, 179+ individual ads — massive creative volume to find winning patterns through data.
- 02Use Case Testing
Each ad tested a different use case — DIY, office, crafts, moving — the creative IS the targeting for utility products.
- 03Systematic A/B Testing
Visual style, hook, CTA and format variations tested systematically. Data reveals what words and images convert.
- 04Partnership Extension
Consistent performance improvements earned a partnership extension — proof that volume testing delivers compounding results.
Test more creatives, not more budgets.
179 ads taught us: the creative is the targeting.
tesa is a German adhesive solutions company, originally part of Henkel and now an independent subsidiary of Beiersdorf. Headquartered in Hamburg, tesa produces over 7,000 adhesive products for industry and consumers alike.
- Content Creation
- Performance Ads
- Email Marketing
€0.06 CPC via UGC Ads
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.