What did Social Media One do for Chassis for Men?

YouTube influencer campaign for Chassis for Men featuring Jeremy Fragrance — the "1,000 Push Ups in New York" video generated 2.77M views, 51K+ likes and 3.9K comments. Secondary creator Michael Smolik extended reach.

What results were achieved for Chassis for Men?

2.77M YouTube Views, 51K+ Likes, 3.9K Comments, Jeremy Fragrance Lead Creator.

← All work Chassis for Men Influencer / Beauty / UGC

Chassis for Men Influencer Marketing — 2.77M Views — Jeremy Fragrance

Client: Chassis for Men
Industry: Men's Grooming
Services: Influencer Identification, Contract Negotiation, Content Coordination
Channels: YouTube

2.77MYouTube Views

51K+Likes

3.9KComments

The brief01

Men's grooming content historically generates low engagement — guys scroll past skincare and body care posts.

Chassis needed an entertainment-first approach that would make men stop scrolling, watch, and actually remember the brand. Traditional product demonstrations wouldn't cut through the noise.

The idea02

We paired Chassis with Jeremy Fragrance — one of YouTube's most entertaining personalities — for a "1,000 Push Ups in New York" challenge video.

The concept: entertainment first, product second. Jeremy naturally integrated Chassis products into an absurd, viral-worthy challenge. Michael Smolik (boxer/MMA fighter) added a second creator angle. The result: 2.77M views, 51K+ likes, and 3.9K comments — proving that for men's grooming, entertainment is the only format that works at scale.

Films

What we did

01
Talent Scouting
Jeremy Fragrance identified as the perfect match — massive male audience, entertainment-first content style, and natural product integration ability.
02
Creative Concept Development
"1,000 Push Ups in NYC" — a challenge format that generates watch-time and comments while naturally showcasing the product.
03
NYC Production Shoot
On-location filming in New York City — the urban backdrop added production value and shareability to the challenge content.
04
Community Amplification
3.9K comments created a self-sustaining conversation — Jeremy's community amplified the content through debate, reactions, and sharing.

What mattered

Men's grooming: entertainment-first content with a known personality creates viral reach.

Jeremy Fragrance's push-up challenge naturally integrated the product.

About the client

Chassis for Men is an American men's grooming brand specializing in premium body care — powder, shower primer, and restoration cream designed for the active man. With a bold, unapologetic brand voice, Chassis targets men who care about grooming but don't take themselves too seriously.

Services