Meta Advantage+ has fundamentally changed the way Facebook and Instagram advertising works – and most advertisers are still using the old manual structures. In controlled Meta tests, Advantage+ Shopping Campaigns led to 17-30 percent lower CPAs and 22 percent higher ROAS. Anyone still working without Advantage+ in 2026 is systematically missing out on performance. What […]
97 percent of website visitors do not buy on their first visit – and without retargeting, most of them never return. Companies that use systematic retargeting achieve on average 70 percent lower CPAs than pure acquisition campaigns – because they are targeting people who have already shown interest. This guide explains setup, strategy and benchmarks […]
24 million Germans are active on LinkedIn – growth +20%, the strongest growth of all social media platforms in Germany. For B2B companies, LinkedIn 2026 is the only channel that combines precise job title, company and industry targeting with documented ROAS of 4.1 to 8.3 times. No other network allows decision-makers to be targeted by […]
TikTok reaches 26 million users in Germany – and with an engagement rate of 3.70%, it is the platform with the highest organic engagement. For companies, this means that TikTok ads combine a target group with greater purchasing power than many assume with significantly lower CPMs than Meta – and a unique opportunity to drive […]
Over 310 million Americans — 93% of the U.S. population — are active on at least one social media platform in 2026, yet most U.S. businesses are still allocating budget based on platform hype rather than hard data. With Meta CPMs running $18–$23 in the U.S. (3–4x higher than European benchmarks), a social commerce market […]
OnlyFans and pornography – for many, they sound like one and the same thing. But the difference is greater than most people think. While classic porn productions are based on a decades-old industry model, OnlyFans has created a completely new structure: Creator-driven, subscription-based, direct. Those who are active as creators or brands on OnlyFans play […]
When major brands plan their next big campaign, they don’t just think about social media feeds or banner ads. They think about prime-time TV spots, massive digital billboards in Times Square, and personalized streaming ads that reach viewers on Netflix, Amazon Prime, and Disney+. This is full-service marketing at scale — and it requires an […]
If you want to be successful in e-commerce today, there is no getting around Amazon Ads. Amazon has developed from a pure sales platform into the most powerful product search engine in the world. What makes it special: Amazon is the only advertising platform that links your display ad campaigns with customers on all Amazon […]
Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn […]
TV advertising is still the supreme medium when it comes to quickly building massive reach and brand trust. ONE Agency — TV & Streaming Campaigns Despite the digital transformation, linear television reaches millions of people in all age groups every day and offers an incomparable stage for emotional storytelling. A professionally planned TV campaign creates […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.