Google search results with AI: News! Gemini is coming – Will SEOs & agencies soon be out of a job?

OMG! The time has come! You’ll soon get Google search results with AI from Google’s Gemini. This morning, this video washed into my timeline, published by Google, tonight, breaking news. With Google’s decision to put artificial intelligence at the top of search results, e-commerce is facing a crucial challenge. Online stores must prepare for a […]

Backlinks for beginners: building links (link building) for reach

Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]

Remarketing: 6 good reasons for the advertising strategy + infographics

Quickly explained – remarketing (also known as re-targeting) is a targeted marketing strategy that aims to reach potential customers who have already shown interest in a product or service but have not yet converted. Perfect for your e-commerce ads. By retargeting this audience with targeted ads on different platforms, companies can increase conversion rates and […]

A/B testing in marketing: power for social ads, Google Ads & landing pages

A/B test: What is it and how can it reduce your advertising costs? Reducing advertising costs can be so easy with the right strategy and tools. In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven means of achieving this goal is the […]

TikTok Shop vs Instagram Shop: differences, advantages, disadvantages

TikTok Shop vs Instagram Shop – Online shopping is becoming increasingly important in today’s world, and social media platforms are playing an ever-increasing role in the marketing of products. In this article, we compare the TikTok Shop and the Instagram Shop to highlight the differences, advantages and disadvantages of both platforms. Instagram Shop: An introduction […]

TikTok Shop: Marketing, product, reach – Create now? First mover advantage!

TikTok Shop – In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. In this article, we take a […]

Create a TikTok Shop: Instructions, Ads, Strategy – All steps

Create a TikTok store – In this article, you will learn how to efficiently set up a TikTok store and use it for your business. You will be guided through the various steps, starting with opening a seller account on TikTok, adding and managing your products in the store and linking your store to your […]

Own brand as an influencer: profitability, production, delivery and e-commerce

Own your own brand as an influencer – As an influencer, you have the opportunity to start your own brand and offer products or services. Here are some important steps and considerations to make your brand commercially successful. Back to: Kickstarter. 1. brand identity and target group Define your brand identity and your target audience. […]

Online store conversion optimization: “If this, then that” strategy – cheap, more sellers

E-commerce conversion optimization: The “If this, then that” strategy for more sales – In today’s world of e-commerce, conversion optimization is at the heart of converting visitors into paying customers. With a proven strategy based on the “if this, then that” principle, you can increase your sales and get the most out of your existing […]

Good experience e-commerce agency: what to look for

Good experience e-commerce agency – E-commerce has become an important part of online marketing in recent years and is becoming increasingly important. A professional e-commerce agency can help you increase your online sales and revenue and strengthen your brand. In this guide, you will learn about the steps you should follow to find a good […]