Clicking “Buy” takes just a moment—but what sticks in your memory? Brands seeking lasting customer loyalty and genuine enthusiasm are increasingly turning to shopping events: experiences that blend shopping and enjoyment into a single, unforgettable moment. It’s no longer just about discounts, but about brand worlds, emotions, and community. Definition Here’s what it’s all about: […]
70% of Gen Z shoppers discover new products on Instagram or TikTok before searching for them on Google. Social media is no longer just a nice-to-have for e-commerce—it’s the primary channel for product discovery, brand awareness, and direct conversion. A Comparison of Social Commerce Platforms Not every platform is right for every online store. Product […]
DTC stands for Direct-to-Consumer and describes a business model in which brands sell their products directly to end customers without intermediaries, usually through their own online store. This eliminates the traditional route through wholesalers and retailers, allowing brands to retain full control over pricing, the brand experience, and customer data. What sets DTC brands apart […]
POS stands for Point of Sale and refers not only to the physical or digital location where a purchase decision is made, but also to the entire range of marketing activities that take place precisely there. While the basic definition of “point of sale” as the place where a sale occurs narrows the scope of […]
For many consumer goods manufacturers, the supermarket is the most important point of sale of all, because the final purchasing decision is usually made right in front of the shelf. Marketing in the supermarket differs significantly from traditional brand advertising because it competes for visibility, reach, and that final impulse to buy within a very […]
An after-sales email is any automated or manually sent message that a customer receives after completing a purchase—from order confirmations and shipping information to requests for reviews. Unlike acquisition emails, it isn’t aimed at securing an initial sale, but rather at building trust, ensuring satisfaction, and laying the groundwork for a future purchase. What types […]
You have placed an ad, the clicks come in – but the sales don’t materialize. Many companies are familiar with this scenario: lots of traffic, few conversions. The problem is rarely due to the reach, but rather the distance between the first click and the actual purchase. Social media conversion optimization closes precisely this gap. […]
Your online store has good products – but no sales? The problem is rarely with the product itself, but with visibility. Today, social media is the most direct route between product and purchase decision. TikTok Shop, Instagram Shopping, Pinterest, Facebook and YouTube Shopping offer you specific conversion levers that traditional display advertising does not provide. […]
If you want to be successful in e-commerce today, there is no getting around Amazon Ads. Amazon has developed from a pure sales platform into the most powerful product search engine in the world. What makes it special: Amazon is the only advertising platform that links your display ad campaigns with customers on all Amazon […]
Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.