TikTok is the fastest growing platform in the world – and yet most accounts struggle with disappointingly low view numbers. The problem is rarely due to the product or the industry, but almost always to the structure of the content. If you understand how the TikTok algorithm distributes views, you can increase your reach in […]
TikTok is growing faster than any other platform – and the beauty of it is that organic growth is not only possible here, it’s the standard. While you spend years honing your reach on Instagram or LinkedIn, a single TikTok video can catapult a completely unknown account to tens of thousands of followers in just […]
TikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]
TikTok new features 2026 – What’s new on TikTok? The platform continues to evolve into an all-in-one creator hub. AI functions, new store tools, more control over your feed – TikTok is responding to community needs and at the same time wants to appear more serious. Particularly striking: the new features combine creativity with content […]
TikTok broke the 25 million user mark in Germany in 2024 – and company accounts are growing organically faster there than on any other platform. The TikTok algorithm rewards good content, not large follower numbers. A company with 500 followers can reach 500,000 people with a strong video. This guide shows how this works in […]
TikTok Shop generated global sales of over USD 20 billion in 2024. In Germany, the market is still in its infancy – but those who enter now have a massive first-mover advantage. For retail companies, social commerce will no longer be an experiment in 2026, but a serious sales channel. What social commerce is – […]
Discord vs TikTok: Two giants in comparison! Have you ever wondered how Discord and TikTok differ and which platform is best for your marketing? Then you’ve come to the right place! In this article, we compare the two platforms and give you valuable tips on how you can use them for your marketing. What should […]
Gauth AI by ByteDance: More time for TikTok! Strategy – I love Hard Fork (New York Times). Today’s podcast was actually about the TikTok ban, which was passed as a bill in the US but has not yet become law. TikTok was actually supposed to be banned in the USA, but this has not yet […]
TikTok ads are extremely popular at the moment: the short video platform takes first place in all app download charts and recently even overtook Instagram as the fastest growing social media platform of all time. What many marketers don’t realize is that advertising on TikTok can still be very cost-effective despite its popularity. Compared to […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.