TikTok advertising: Possibilities, costs, agency

TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and has only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram and Facebook platforms, the costs on TikTok are up to 7x cheaper.

However, many companies are overwhelmed by how to advertise correctly on TikTok. In this article, you can find out what you should consider when choosing the right advertising format and content.

What do I have to do to advertise on TikTok?

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve and now offers a variety of different advertising formats and target group segmentations.

If you want to advertise on TikTok, you must first register as an advertiser on the TikTok for Business platform and set up a campaign. Ads can then be created in the TikTok Ads Manager tool. Before you can upload the ad, you must also define the respective target group, budget and individual advertising objectives. The ad is then checked and approved by TikTok before it is finally placed on the platform.

How expensive are ads on TikTok?

The cost of advertising on TikTok varies depending on the type of ad, the target audience, the bidding system and several other factors.

TikTok offers various advertising formats. In general, it can be summarized that TikTok Ads are still relatively inexpensive compared to other social media platforms such as Facebook and Instagram. Good agencies with the right creatives and the right targeting achieve advertising prices of less than EUR 0.40 per 1,000 impressions when placing the ad.

However, it is important to note that the actual cost of TikTok advertising depends on many different factors and can vary greatly depending on the campaign objective and target audience. It is advisable to contact TikTok directly or a certified TikTok marketing partner to obtain specific information. In most cases, advice from a professional TikTok agency is also useful. This will help you to achieve the optimum price-performance ratio when placing advertisements on TikTok.

The prices for TikTok Ads depend on many different factors and can vary greatly. When calculating costs, professional advice is recommended, for example from a TikTok agency.

What options are there for advertising on TikTok?

There are many different ways to advertise on TikTok, all of which differ in terms of their forms and formats. Here are the four most popular advertising formats on TikTok:

  1. In-Feed Ads
  2. Brand Takeover Ads
  3. Hashtag Challenges
  4. Branded Effects

1. in-feed ads

These are short advertising videos that appear between the organic video content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisements that are displayed as soon as the app is opened and take up the entire screen. They consist of either a static image or a short video and contain a link, for example to a landing page of the company.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. Here, a brand asks users to take part in a specific, predetermined challenge and upload a video that has to be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a high interaction rate.

4. branded effects

Branded effects are special visual effects that can be used in TikTok videos. A company can provide these effects to advertise its brand or present its products in a specific context.

All these advertising formats offer companies a wide range of opportunities to advertise on TikTok and reach their target group.

Which format is recommended for advertising on TikTok?

In general, this always depends on the individual advertising goals and specific requirements of the advertising company. In-Feed Ads are a good place to start when it comes to advertising. The advertising budget is freely definable here, so you can also try out your first ads with smaller budgets. However, you should only do this if you have the right advertising material for it.

Companies that are completely new to TikTok as an advertising platform should consider working with an experienced TikTok agency. An agency will support you in developing a marketing strategy, creating content and analyzing the performance of your ads. The so-called monitoring of the campaigns set up is fundamentally important in order to be able to constantly adapt and optimize all marketing activities.

How important is content when placing ads?

The video is extremely important for the placement of TikTok ads, as the platform is mainly based on short videos. TikTok is a visual platform that aims to capture users’ attention through entertaining, memorable and creative videos. Most TikTok ads are video ads that can be between 5 and 60 seconds long.

So not only does the video need to be visually appealing, it also needs to capture the attention of the target audience and convey a clear message. It is also important to ensure that the video is suitable for TikTok’s format and tone, as this will influence audience perception and engagement.

In summary, it can be said that video is a decisive factor for the success of TikTok advertising campaigns, as it is the main medium for interacting with users on the platform.

Is it worth using an agency to place advertising on TikTok?

An agency that specializes in placing TikTok ads can avoid expensive mistakes. A good agency should already have use cases for various industries. As the large TikTok agencies often place ads with six-figure budgets per month, they also have a high level of expertise in the scaling of ads.

Are you interested in working with a TikTok agency? We will be happy to advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by becoming active and advertising on the platform of the future and present.

While the reach of other social networks is continuously decreasing while advertising prices are rising, TikTok offers the opportunity to achieve a very large reach – even with smaller budgets. Advertisements on TikTok are therefore extremely worthwhile.