Posts

Mark Zuckerberg Live in front of the US Senate: Data scandal around Cambridge Analytica

Elections in America, Brexit Campaign and “Hate Speech”. We already reported about the data scandal of Facebook this week. Now Facebook founder Mark Zuckerberg speaks live in front of the US Senate on the case ‘Cambridge Analytica’. See the interview here live on Bloomberg. Why is the data scandal so big? Previously, it was always […]

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]

Instagram Marketing: Strategy of an Agency | Social Media Insights!

Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and […]

Influencer Marketing Tool forInstagram: Social Analytics

Now it is time! After months of planning, Social Analytics is ready. The first comprehensive software tool for Instagram / Influencer Marketing on a high level. Social analytics is a huge win for small brands or big advertising agencies

Influencer – Social Media Marketing Success for Businesses

Influencers are more important than ever in New York, Los Angeles and San Francisco. Influences are nothing new in themselves. There have been many public figures who have played a special role as opinion leaders. Athletes, actors, models or even a lot of bloggers. A guarantee

Instagram Advertising: Online Marketing or Product Placement

Advertising on Instagram: For a few weeks it is now possible, even on the fastest growing social network, companies and persons can now switch paid advertising. We as instagram agency had to be immediately a first look. Classic advertising has always depended on the product or service

Blogger, Influencer, Trendsetter – How to Become a Successful Influencer?

Influencers – Many today have the great dream of being able to live successfully from blogging. That means living by that one is reported in daily of his own life and so sold over social media so skillfully that one becomes the opinion leader even by the increasing number of followers becomes. If it has […]

Influencer vs Musicians: New advertising campaigns in the fashion world

Influencer vs Musicians – After our last TV interview on the subject of “Unicorns in Social Media Marketing”, the current interview of the TextilWirtschaft magazine saw a new trend, or a tried and true one that is slowly regaining attention: musicians! After the influencer

Target groups can be targeted – cities, ages, interestest

On almost all social media channels, advertising campaigns are now so precisely controllable that users can be targeted as never before. Facebook, the largest social network in the world, it is well over a billion active users, the campaigning has been the most refined

Social Networks: Theory and Breakthrough in the Communication Model

Do you know the transmitter-receiver model? It shows in which direction communication takes place. A 1: n relationship would be, for example, a radio station in the 30s. The radiosender plays music and speech and spectators receive the broadcasts at home, at the receiver