We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]
Throwback from Stephan (owner): I was so proud to work with WW (Weight Watchers). WW has the Oprah Winfrey Trust! A full day, with over 50 invited, good-humored guests. We had exclusive dance tips from and with the wonderful Motsi Mabuse. But everyone was also enchanted by star chef Andi Schweiger. He created and presented […]
Pinterest Marketing Strategy – Organic Reach you may already know it from the Search Engine Optimization, in E-Commerce, it is also important when it comes to Social Media Marketing, even more special Pinterest Marketing. 100.000 impressions / month free of charge are 1.200.000 impressions / year. That means over 1 million brand contacts for ideas, […]
Marketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these […]
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
You needSEO for websites and in e-commerce. But how do you plan SEO texts, structure and long-term your own SEO strategy? After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before using software like Google Search, […]
The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]
Facebook – marketing, advertising, users, … what facts and figures are there about the largest social network in the world? At the beginning of the year, Facebook had 2.2 billion users worldwide. But if you look at the age structure you can see that the youth is migrating to alternatives like Instagram and TikTok. Facebook […]
Referral Marketing – Of course, today we could take a look at the general question, how do you get happy employees? From working hours to flexible hours, bonus payments, more vacation days, the general mood in the team to small attentions that should be given to the employee. But we want to focus on reputation […]
Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
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- Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy
- SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce
- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
- Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.
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Social Media One is recommended by Internet World Business Magazine as a partner for Influencer Marketing in Germany!
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