The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]
Designing infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]
Social Media SEO – After our big editorial on the basics search engine optimization, we wanted to take a closer look at the topic of search engine optimization on social networks like Facebook, YouTube and Instagram today! In principle, this is also about “keyword”-optimization. However, we often talk about “search engine optimization” on social networks […]
Search engine optimization, how does that actually work? Today we want to take a closer look at the topic of search engine optimization, or SEO. So that you understand how the mechanism (PageRank) and algorithm behind search engines like Google or Bing, Yandex and Duck Duck Go Go works. Of course with a clear focus […]
Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]
Social media permalinks are very important in the entire digital world. Because URLs can change when an article changes. If this article was previously shared in our social media channel, the link is no longer available after a URL change. Therefore, as a media manager, you should take care to set any links as permalinks. […]
Content Marketing deals with the targeted distribution of information through the optimal preparation of content. The better content is packaged, whether in a short keyword form or in a complex brochure, as well as in a website, the better it will convert. With consumers and interested parties as well as with search engines. The discipline […]
Today I needed again a file list in Excel. Importing and exporting takes a long time when you do it manually. You can easily import the file names into Excel and Word. Listing file names and reading them from folders is very important for many – for example – content marketing applications and saves a […]
You have your first real estate agent as a customer or you are an agent yourself and want to build up your own website for your company? Then you will eventually come across content management systems, such as WordPress. With content management systems like WordPress or plugins and extensions, you can build your own website […]
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!
- Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update
- Instagram Shopping: Requirements, instructions, costs and tips – Selling on Insta
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
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average of the last 12 months. Survey after consultation
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Social Media One is recommended by Internet World Business Magazine as a partner for Influencer Marketing in Germany!
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