Social media permalinks are very important in the entire digital world. Because URLs can change when an article changes. If this article was previously shared in our social media channel, the link is no longer available after a URL change. Therefore, as a media manager, you should take care to set any links as permalinks. […]
Page views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user […]
On ow.ly, you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from ow.ly so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and creates […]
Short URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]
The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]
Newsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]
Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]
SEO and Photoshop do not belong together for many at first, but you can (as I show in the video) collect new customers through Google Image Search. The whole thing, quasi free of charge. The problem: Stock photos are legally safe (if purchased with a license), but expensive. Alternatives like Unsplash are free but not […]
Learnsearch engine optimization and software! Whenever there is some time in the evening at the agency I make explainer videos on social media marketing, Photoshop but also search engine optimization. A few free SEO life hacks on our agency. What does a good SEO optimization cost? Nothing if you do it yourself! As I have […]
Content Marketing deals with the targeted distribution of information through the optimal preparation of content. The better content is packaged, whether in a short keyword form or in a complex brochure, as well as in a website, the better it will convert. With consumers and interested parties as well as with search engines. The discipline […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.