Native Ads (Native Advertising or also Native Display Ads) refer to all paid advertising formats that are discreetly marked as ads. Native Advertising is, simply put, advertising that does not look like advertising. Native Ads offer small disadvantages, but above all advantages. Did you already know? According to an AppNexus white paper, it is CTR […]
More followers. More reach. And a higher engagement of the target group. Whether as a company, model or influencer of tomorrow, Instagram is a true full-time job that requires good strategy, detailed planning and constant analysis. But persistence and staying power pays off and once you understand the world of influencers and hashtags, you can […]
What does CPC mean? What is a good CPC? What is an average CPC? How much do you pay when a user clicks on the ad? After our large article on the topic in Google Ads, we receive a lot of questions about the topic “Costs of advertising on search engines”. Therefore, we want to give […]
Instagram is more popular today than ever before. Who are the absolute top stars on Instagram at the start of 2020? Cristiano Ronaldo, Ariana Grande, Selena Gomez, Kim Kardashian, Kylie Jenner – who is at the top this year? We have the latest numbers & facts for you. More about Instagram? Read all about our […]
YouTube account hacked! What to do! Often at night we get emails and calls: “Help, my YouTube account has been hacked! What should I do?” There are many tips on Google to secure your account. The problem is, everything doesn’t help if your channel has been hacked and you’re no longer an administrator. Hacked! What […]
Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency […]
Web 2.0, user-generated content, that’s the big new source of innovation. While the world was built over millennia after transmitter receiver model was built, one transmitter, many receivers, Web 2.0 and the structure of everything has changed. Today, anyone can become a radio station and so there are stars on YouTube and Instagram who still […]
For the recruitment of personnel and of course the positive image, advocates among the employees are very important. If you need very good personnel due to high technology, complicated processes or first-class management, you will get to good people through the short distance. E.g. recommendations made by your own staff. This is not only possible […]
Microblogging refers to blogs within social networks. While classic blogs usually contain very long texts, but also media such as photos and videos, contributions on social networks are extremely short. On Twitter, for example, there are only a few hundred characters. In the same way, you are also limited to Instagram and Facebook in such […]
Social media messengers have revolutionized communication. Already the letter was a great invention, at that time carried by stagecoach from city to city. At some point the phone came and a little later the smartphone. Nobody needs a carriage, no horse has to race, no postman has to deliver a letter. Communication is possible in […]
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!
- Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update
- Instagram Shopping: Requirements, instructions, costs and tips – Selling on Insta
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
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