Traditional public relations is aimed at journalists, while influencer PR extends this concept to a new group of opinion leaders: creators, bloggers, and social media personalities with their own dedicated communities. Here, too, the goal is organic, credible visibility rather than purely paid advertising, which is why blogger relations and PR strategies are increasingly overlapping. […]
B2B sales rarely result from spontaneous purchases, as they do in traditional e-commerce—decision-making processes are longer, multiple people are involved, and trust matters more than a single discount. Anyone looking to sell in the B2B environment therefore needs a different mix of channels than in traditional consumer marketing. The sales cycle can stretch out over […]
For most companies, greater reach is the primary goal of any social media and content strategy—even before followers, likes, or sales. A detailed definition and classification of reach as a metric has already been provided elsewhere; this post focuses on the specific levers for each channel and shows where your efforts will yield the greatest […]
A single message that reaches the right people at the right time—and suddenly, an entire network is talking about it. That is precisely the magic of the influencer principle in marketing: It’s not the sheer number of touchpoints that matters, but the quality of the influencers. Those who strategically deploy influencers can achieve significantly greater […]
Likes are the smallest but most visible signal on social media—and for the algorithm, they’re an important early indicator of whether a post should be shown to more people. If you consistently get more likes, each new post will have a slight head start in the rankings. This post explains which factors truly influence likes […]
Millions of viewers, zero broadcasting costs, maximum authenticity — YouTube Live has rewritten the rules of video marketing. What was once reserved for professional media companies is now available to every brand: its own live channel with global reach and a direct line to the community. What Is YouTube Live in Marketing? Here’s what it’s […]
Die Personalisierungskampagne mit Namen auf Flaschen verwandelte ein Massenprodukt in ein persoenliches Geschenk. User-Generated Content explodierte o
Ein Kamel stapft durchs Buero und fragt Guess what day it is? – der einfachste Witz der Werbewelt wurde 2013 zum Meme. 13 Mio. YouTube-Views: Wiederer
While the stream is running, the community is commenting—and it’s precisely at that moment that a brand is perceived as either vibrant or lifeless. Live comments are at the heart of modern social media interaction: they turn a broadcast into a conversation, viewers into participants, and customers into true brand ambassadors. What are live comments […]
Who are you? That’s the big question. Do people love the brand, or do they just use it? This is our starting point. The key principle—before a company even begins to think about marketing strategy—is to first clearly identify what sets us apart as a company, agency, product, service provider, or even an organization. To […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.