Coca-Cola: Share a Coke – Viral Video Marketing Case Study
Coca-Cola: Share a Coke
Die Personalisierungskampagne mit Namen auf Flaschen verwandelte ein Massenprodukt in ein persoenliches Geschenk. User-Generated Content explodierte organisch in 120 Laendern – eine einfache Idee mit globalem Hebel.
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