Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]
Engagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]
Social monitoring searches social media for company-related information and user profiles. To do this, companies create keyword lists for searching the social web. The aim is to give companies a constant overview of current topics, opinions, influencers, etc., in connection with their own company, its products and services or competitors. In addition, social listening builds […]
Social engagement refers to interactions between social media users and content on social media channels. What these interactions look like depends on the social media platform. Example: Interaction options by platform Here you can see examples of interaction possibilities depending on the platform: Instagram: Likes, comments, saves and replies Facebook: Likes, comments, reactions, clicks, shares […]
Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]
Awario is a TikTok monitoring tool designed specifically for businesses. With Awario you can effectively track and analyze your brand on TikTok. Awario offers many benefits and features that make it an indispensable tool for businesses. Awario’s main advantage is its ability to search a wide range of social networks, including TikTok. In addition, Awario […]
Iconosquare is a free tool that lets you analyze and monitor your images on TikTok. It offers you many interesting features that will help you optimize your images and get more attention. Here are the main benefits of Iconosquare: 1) you can monitor and analyze your images on TikTok, 2) you get comprehensive statistics about […]
Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]
Social Media Agency for Hotels – Competition is fierce in the hotel industry, whether it’s a resort, big city or trade show venue. But don’t worry, with the right social media agency and strategy, you can only win! No matter whether tourism in Berlin, Munich, Cologne or Hamburg. From community management to referral marketing to […]
Social Media One Consulting – With consulting to social media strategy! Understanding. Ability to act in Berlin, Hamburg, Munich, Düsseldorf, Cologne and all over Germany. Our primary goal in strategic consulting for executives, but also in more operational consulting for employees (to be seen later in our workshops / speaking engagements). Our consultants teach you […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.