In recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
TikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]
If you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]
Over 750 million people use Snapchat every day – and yet many companies are hesitant to use the platform as a serious marketing channel. This is a mistake, as Snapchat reaches a target group in the 13 to 34 age group that is becoming increasingly difficult to reach on other platforms. Why Snapchat is relevant […]
Companies with an active corporate influencer program generate up to 7x more engagement on LinkedIn than companies that only communicate via the Company Page. Employees who act as brand ambassadors often reach many times more Company Page followers together. This is how you build a corporate influencer program that runs long-term. What a corporate influencer […]
Cannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, but also a center […]
Discord: What is it? Placing ads, marketing tips and Generation Alpha – Have you heard about Discord for the first time or even want to place ads directly on Discord? Then read through the most important facts here and learn what Discord is! Discord quickly explained, videos, plus a direct comparison to marketing on TikTok, […]
Discord vs TikTok: Two giants in comparison! Have you ever wondered how Discord and TikTok differ and which platform is best for your marketing? Then you’ve come to the right place! In this article, we compare the two platforms and give you valuable tips on how you can use them for your marketing. What should […]
Discord or YouTube? Or both? And what makes sense besides gaming? Wondering how Discord and YouTube differ and which platform is best for your marketing? In this article, we compare the two platforms and give you valuable tips on how you can use them for your marketing. What to do? Let’s analyze your brand and […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.