Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!

Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. Here are our tips – how to find good employees! Did you already know? The shortage of skilled workers will rise to 3 million by 2030. 52% of companies consider this shortage of skilled workers to be the biggest challenge in the coming years.

Employee recommendations and internal applicants

Tip 1 – Use and activate your own resources through employee recommendations and internal applicants.

We generally trust the recommendation of friends the most. Why spend a lot of money on job portals on the Internet when you can use your own network to attract new employees? Many people forget when looking for personnel that especially their own network is an excellent tool to win employees through recommendation marketing. There are two central places you can use: Internal and external recruiting.

Internal recruiting: Employees recommend jobs

Intere advertisement – Most of them are looking for professional success and want to develop their own career accordingly. Before you post, pay and wait for too many job ads – is there perhaps already a person in your company who could do the job? Many underestimate or forget this simple and fast way.

Your promoted employee has two advantages. He or she is already familiar with the company and can sometimes achieve good results very quickly in the new position. At the same time your employee can train a new person in his or her old position. In this way, you directly ensure that the new position is filled and that the vacant position is filled perfectly by training.

External Recruitment: Social Media & Direct Marketing as a Key

External Recruitment – Of course, advertising on social networks is an excellent way. But do not forget the personal!

Actively approach your employees to find out whether they know people in your circle of friends or acquaintances who are looking for a job. Also here you have two advantages directly. First, employees see that you trust their decisions (i.e. ask them for help). The new person is likely to do well, since they came to the company through the recommendation of a friend or acquaintance who also works for you. Who wants to attract negative attention then?

The second external way is your own network, or your social network! Most companies nowadays have their own Instagram, Facebook or even YouTube channel. If 5,000 or 10,000 people follow you, then each person knows 10 or 20 other people. If only one in five knows someone who is looking for a job, you would have 1,000 or 2,000 potential contacts who might be interested in your vacancy.

Soon your contribution or story will be divided. Best of all, this job ad didn’t cost you a single cent, apart from the time you worked for the Post.

No matter what industry, from medicine to trade, what is important is a brand that is attractive to new employees. Even “standards” such as punctual wage payments are enough, for example when it comes to instruments of internal recruitment.

Develop employer brand

Tip 2 – Developing your own employer brand

Why do large companies like Apple, Facebook and others have such great success in recruiting employees? Of course they pay very high salaries, but that alone is not enough. Above all the positive image helps the brand to inspire young people. They offer a future-oriented industry with secure jobs. In addition, the workplace itself is very attractive because of the many people with know-how who surround you as an employee at companies like Apple and Facebook, for example. They also attract numerous amenities offered by the companies, for example free food! Exactly these amenities will be important in the next tip about benefits in your company.

Besides, everyone who applies to companies like Facebook or Apple knows that the team will be absolutely highly motivated. That attracts applicants who are self-motivated. So here you can not only work, but most likely also develop yourself and maybe, even find friends who “tick as much as you do”.

Accordingly, it is important for you to communicate to the outside world that your company is healthy, innovative and future-proof. This can be done in many ways, from simple Instagram Stories, which show how backstage work is done, to social media campaigns, which deal specifically with the topic of recruiting. For example, just in time for the new year, the start of the training program in summer. Here you can advertise for two or three months and improve your image as an employer at the same time.

The basics of an attractive employer brand:

  • Attractive workplace
  • Safe workplace
  • Motivated, positive team

Create benefits: Benefits for employees

Tip 3 – Create benefits.

Flexible working hours, individual solutions in the home office and of course equally individual career development plans. Those who create benefits for employees are rewarded with recognition. Such positive aspects help your company, for example, in the above mentioned recommendation marketing, so that your employees can independently address friends or acquaintances who are looking for a job. Of course, they will also immediately tell their friends and acquaintances about the many benefits your company offers.

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Of course, individual benefits will differ from company to company. Start-ups and smaller companies cannot offer the same salaries as large companies, but they can be more flexible in terms of working hours or working from home.

For the motivation in startups, however, a joint company outing also helps instead of constantly offering increases. You can plan this one-time investment well. Whether it’s a day trip or two weeks in Tenerife, this story will be an eternal memory for your entire team, with all its advantages.

These positive aspects communicate themselves in the described Referral Marketing, but you can also communicate them directly, for example in job interviews or interviews with the media.

Benefits that employees appreciate:

  • Flexible working hours for employees
  • Home office solutions (also on a daily basis)
  • Vacations for the recreation of the employees
  • Company outing with the whole team
  • Individual career development plans
  • Health and sports offers in larger companies
  • Social commitment right from the start

Develop career website: job ads

Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. Here are our tips – how to find good employees! Did you already know? The shortage of skilled workers will rise to 3 million by 2030. 52% of companies consider this shortage of skilled workers to be the biggest challenge in the coming years.

Employee recommendations and internal applicants

Tip 1 – Use and activate your own resources through employee recommendations and internal applicants.

We generally trust the recommendation of friends the most. Why spend a lot of money on job portals on the Internet when you can use your own network to attract new employees? Many people forget when looking for personnel that especially their own network is an excellent tool to win employees through recommendation marketing. There are two central places you can use: Internal and external recruiting.

Internal recruiting: Employees recommend jobs

Intere advertisement – Most of them are looking for professional success and want to develop their own career accordingly. Before you post, pay and wait for too many job ads – is there perhaps already a person in your company who could do the job? Many underestimate or forget this simple and fast way.

Your promoted employee has two advantages. He or she is already familiar with the company and can sometimes achieve good results very quickly in the new position. At the same time your employee can train a new person in his or her old position. In this way, you directly ensure that the new position is filled and that the vacant position is filled perfectly by training.

External Recruitment: Social Media & Direct Marketing as a Key

External Recruitment – Of course, advertising on social networks is an excellent way. But do not forget the personal!

Actively approach your employees to find out whether they know people in your circle of friends or acquaintances who are looking for a job. Also here you have two advantages directly. First, employees see that you trust their decisions (i.e. ask them for help). The new person is likely to do well, since they came to the company through the recommendation of a friend or acquaintance who also works for you. Who wants to attract negative attention then?

The second external way is your own network, or your social network! Most companies nowadays have their own Instagram, Facebook or even YouTube channel. If 5,000 or 10,000 people follow you, then each person knows 10 or 20 other people. If only one in five knows someone who is looking for a job, you would have 1,000 or 2,000 potential contacts who might be interested in your vacancy.

Soon your contribution or story will be divided. Best of all, this job ad didn’t cost you a single cent, apart from the time you worked for the Post.

No matter what industry, from medicine to trade, what is important is a brand that is attractive to new employees. Even “standards” such as punctual wage payments are enough, for example when it comes to instruments of internal recruitment.

Develop employer brand

Tip 2 – Developing your own employer brand

Why do large companies like Apple, Facebook and others have such great success in recruiting employees? Of course they pay very high salaries, but that alone is not enough. Above all the positive image helps the brand to inspire young people. They offer a future-oriented industry with secure jobs. In addition, the workplace itself is very attractive because of the many people with know-how who surround you as an employee at companies like Apple and Facebook, for example. They also attract numerous amenities offered by the companies, for example free food! Exactly these amenities will be important in the next tip about benefits in your company.

Besides, everyone who applies to companies like Facebook or Apple knows that the team will be absolutely highly motivated. That attracts applicants who are self-motivated. So here you can not only work, but most likely also develop yourself and maybe, even find friends who “tick as much as you do”.

Accordingly, it is important for you to communicate to the outside world that your company is healthy, innovative and future-proof. This can be done in many ways, from simple Instagram Stories, which show how backstage work is done, to social media campaigns, which deal specifically with the topic of recruiting. For example, just in time for the new year, the start of the training program in summer. Here you can advertise for two or three months and improve your image as an employer at the same time.

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The basics of an attractive employer brand:

  • Attractive workplace
  • Safe workplace
  • Motivated, positive team

Create benefits: Benefits for employees

Tip 3 – Create benefits.

Flexible working hours, individual solutions in the home office and of course equally individual career development plans. Those who create benefits for employees are rewarded with recognition. Such positive aspects help your company, for example, in the above mentioned recommendation marketing, so that your employees can independently address friends or acquaintances who are looking for a job. Of course, they will also immediately tell their friends and acquaintances about the many benefits your company offers.

Of course, individual benefits will differ from company to company. Start-ups and smaller companies cannot offer the same salaries as large companies, but they can be more flexible in terms of working hours or working from home.

For the motivation in startups, however, a joint company outing also helps instead of constantly offering increases. You can plan this one-time investment well. Whether it’s a day trip or two weeks in Tenerife, this story will be an eternal memory for your entire team, with all its advantages.

These positive aspects communicate themselves in the described Referral Marketing, but you can also communicate them directly, for example in job interviews or interviews with the media.

Benefits that employees appreciate:

  • Flexible working hours for employees
  • Home office solutions (also on a daily basis)
  • Vacations for the recreation of the employees
  • Company outing with the whole team
  • Individual career development plans
  • Health and sports offers in larger companies
  • Social commitment right from the start

Develop career website: job ads

Tip 4 – Even if you do the best ads on Instagram, you may still get few applications!

Why? You need your specific and central contact point for people who are looking for a job and who would like to apply for it. Ideally, you should have your own small career portal on your website.

This can be a single page with your job offers, which will be linked in the main menu of course, or a more comprehensive system, for example consisting of a parent page and several different job offers, for different jobs or even different cities.

Potential applicants can thus get a quick overview, find the most important information about the advertised job and of course contact details so that you know who to send your application to.

Tip! So that people can find your website, so that it can be shared quickly or even typed quickly in Messenger, the URL should be short and concise. For example like this:

  • Https://www.website.com/jobs

Establish online application processes

Tip 5 – With the previous tip you have created a central contact point, here applicants will find your current job advertisement.

However, applying for a job should be just as easy as finding your job ads. To make this step as easy as possible, you should set up an online application process. In the simplest case you build a contact form where the user can enter his most important information directly. This includes contact data, age, place of residence but also the possibility to upload a cover letter, resume and possible certificates.

Application forms for WordPress

Tip! Most websites and online stores are built with WordPress. WordPress is the most popular content management system in the world. If you also use WordPress, check out Contact Form 7!

Onboarding: Train and qualify employees

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Tip 6 – Another tip you can use if you are actively using it in your company is the onboarding of new employees.

In many companies, new employees are thrown directly into cold water. Accordingly, they do not enjoy any training or have a specific contact person to show them how to work in the company, so they quickly become effective employees! This quickly reduces their own motivation.

Not only the previously mentioned benefits, for example flexible working hours, a home office or even the common company vacation, bring you a great added value in the search for employees, but also the onboarding of employees is an argument. With you they can really learn something and take it with them for the future.

Many companies use vocational training for this. A typical vocational training in Germany takes 3 years. To become a vocational training company, you have to pass the AEVO examination, which is relatively quick. More tips are available here, external: AEVO examination.

Online job portals: Stepstone, Indeed, Meinestadt, Monster & Co.

Tip 7 – If you need new employees quickly and don’t have any media available yourself, such as your own website or Instagram channel, then it’s worth posting on online job portals.

On job portals you benefit from the existing reach of the companies. So you don’t have to build up new reach yourself in order to convince people of your offer.

But job portals are also worthwhile if you need many employees at once. If a company is growing and you need 8, 9 people in five different positions at the turn of the month, it is difficult to advertise all these job offers on social networks like Instagram. Accordingly, you need another option, either your own little career network on your website, as described above, or you need to find your employees through job portals.

The small disadvantage is that you have to pay for each job ad. Time is a factor here, because the longer you put the job ad online, the more you have to pay for the job ad.

Trade fairs and conferences: Offline Marketing

Tip 8 – Even more expensive than the installation of job portals is an own booth at trade fairs and conferences.

The big advantage of this is that large companies can get to know and meet a lot of people at one go. Especially for the search of trainees, which starts anew every year, such fairs are an excellent opportunity to make many contacts quickly.

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Of course you have to be able to afford such a stand. Therefore, such conferences and trade fairs are usually only interesting for large companies. Startups and smaller companies should rely on Instagram as an acquisition channel for new employees.

Contact with colleges and universities

Every year thousands of young people study here and every year hundreds or thousands of new ones start. Correspondingly many internships are needed. If you as a company have jobs or internships to offer, contact the university. Here you can not only find good new employees on a one-time basis, but also have long-term access to new personnel.
There are many creative ideas to appeal to people. It does not always have to be social media marketing or career portals. With just a little space, great ideas can be realized quickly and can automatically go viral.

Perform personnel marketing via social media – 9 tips

As we have learned, personnel marketing and recruiting via social media is very interesting, especially for small, new companies and start-ups. While trade fairs, conferences or even job fairs cost relatively much money, especially if you are looking for several employees over a longer period of time, you should remember to use your own network.

Recommendation marketing with friends and acquaintances through your employees, for example through benefits they receive. The positive brand image also plays a role. Actively talk to your employees and friends about the fact that you are currently looking for employees.

Use your own Instagram channel to place ads or just post new jobs in your story or timeline.

Create a single point of contact on your website, your own little career network. Candidates will have the opportunity to contact you directly through an online application form instead of sending complicated applications by mail.

TikTok: Target group 14 to 25 years

Instagram Marketing – Today it is one of the leading social networks. With more than one billion users around the world, Instagram is synonymous with various topics such as lifestyle, fashion, perfume, jewelry, travel and much more. The more relevant the social network becomes, the more people want to play. The more players there are on the meadow, the less space there is for each one. The right strategy for content planning, community management, but also Instagram advertising is ultimately decisive for success. But Instagram is not like the other social networks, only to be conquered by mere facts and figures, Instagram must be fun! Daily new postings, new stories for the community, Instagram means a lot of work, if you do it right.

Instagram: Target group 20 to 35 years

Have you ever heard of Tik Tok? Tik Tok is one of the newest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

TikTok is thus establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s financially strong target group. The target group of the platform is very, very young. A target group, which is increasingly relevant with increasing age however, for us as advertisers. That is why we also arrange contacts to influencers from the next generation network.

Tip! Instagram as E-Commerce? Read more here: Instagram Shopping

Youtube: Target group 15 to 45 years

YouTube advertisement & Marketing – To find the correct YouTube marketing strategy for the own enterprise is not so easy at all. In particular since YouTube marketing in relation to other, rather classical marketing methods, extremely differs. YouTube videos are ultimately small TV productions, if you want to compare them. The conception, the presentation, all this is different from typical advertising. The content has a completely own concept, the format is a completely own and also determined by own parameters, for example the length of the video. But before it goes into detail, a YouTube marketing strategy must be created.

Facebook: Target group 30 to 60 years

Hardly any other advertising platform has developed as rapidly in recent years as Facebook. In the beginning, there were only very few possibilities and very limited ad formats to effectively reach the optimal target group. Since then a lot has changed. Find out here how you can use the power of Facebook advertising to increase your reach and sales in a cost-effective way. Consulting, ideas, implementation and content marketing. We help you in all steps of Facebook Marketing. The tasks of a Facebook advertising agency are extremely diverse.