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SME & Social Media Marketing: 5 questions to our expert – Magazine Interview

Small and medium-sized companies can save a lot of advertising budget through social media marketing, because a once initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) and their opportunities and risks in social media marketing. Here is an excerpt of 5 exciting questions for owner and social media expert Stephan M. Czaja.

Social media marketing for small and medium-sized enterprises

Why is presence on social media channels helpful for SMEs, what can they achieve?

The presence of small and medium-sized enterprises on social channels is so important because they save a lot of money! In the past, every small company had to print flyers and waste a lot of time trying to convince people to buy new products.

Today, as a small company, even in the countryside or without large financial resources, you can reach the whole world. Social networks offer 1:1 communication, as if you had a local business in every city in the world. Nuremberg, Munich, Berlin, Hamburg, no distance is far and every communication is only a mouse click away.

You can contact your fans, ask questions or give us suggestions. Otherwise complex and Theurer Internet sites can be considerably slimmer, since a lot of brand communication can be covered via the social networks.

Social media is not only an excellent tool for marketing, but also for PR: We often reach our customers faster than any press article could do. New products, announcements and job postings for personnel recruitment – free of charge. Social media channels bundle different marketing tools, because they are much more extensive than many might think.

As an online shop we can e.g. connect our Facebook page with Instagram. We can set up an online shop on Facebook, link the products to Instagram and our followers can shop on Instagram. As an online shop you can even work across networks.

Which platform is the best?

What small and medium-sized enterprises should pay attention to is the choice of social network. Because the support costs time and should be regular, preferably daily. New postings, comments, small and large graphics, who wants to make his social media management profitable, has to invest work every day and give the employees the necessary resources for it.

In the past you could say you were on Facebook, that’s enough. Today the right social network is no longer so easy to define. In short, however, Facebook is and remains the classic and with the largest number of users, even top dog. Conversely, on Facebook you also have to invest advertising budget, organic reach is only difficult to achieve.

Instagram is easier to achieve organic reach, but lacks some of the features you have on Facebook, the social network. This includes direct links, e.g. to our online shop via https://www.onlineshop.com/xy. Without links, we can sell less. Instagram is a must for companies in the fashion and lifestyle industries in particular.

Companies with the necessary capacities and in particular sufficient interest can support a YouTube channel. However, creating content for YouTube is much more time consuming and requires good concepts that work on YouTube. Most medium-sized and large companies cover this area through their social media agency.

The investment is worthwhile! Because the reach that small and medium-sized companies are building up here is permanently available. Our business grows with each new follower by one potential visitor per day.

When assessing the quality of the reach on the individual networks, it can be said that the more time it takes to create the content, the better the number of fans. On Facebook, content is relatively easy to create, you can even share links or other websites without having to create content yourself. However, the organic range is very small. If your Facebook account has 10,000 fans, a single organic posting may reach only 100 or 200 people. Practically nothing.

On Instagram, you usually have to take much more time for interesting content, photos and videos. The content must also be interesting and always new to generate followers for your Instagram account. With a channel of 10,000 fans you can reach about 1,000 people. YouTube is currently the top class, with about 10,000 fans you can actually reach 7,000 or 8,000 people here. But the creation of the contents is very complex, because it needs not only a video production, but also the moderation, as well as a good storyboard.

How to estimate the three big social networks in 2018

YouTube and Pinterest are considered an insider tip, especially as a source for backlinks in the field of search engine optimization. YouTube is therefore also the most expensive source for influencers and bloggers on social networks in terms of overall reach. Those who can place their links in the descriptions of well-running videos, e.g. by influencer marketing or by creating their own content.

On Pinterest you create different galleries with photos. The photos then have individual titles and descriptions. But also the galleries have individual titles and descriptions. Whoever collects a large number of galleries here and meets an interesting and not too overcrowded industry can collect good links for their own project.

Twitter is only of interest to large corporations and public figures. For small and medium-sized businesses, Twitter is generally irrelevant. In relation to success and effort you should not waste time with Twitter. Unless it is a large corporation or a public figure, since tweets are often included in the media.

In short, Facebook with the right advertising budget, Instagram with a creative person and enough time and YouTube if you are a leader and have a lot of commitment of your own! YouTube costs a lot of time and, unlike Facebook and Instagram, is not so easy to check, simply because of the time-consuming content production and the resulting rare postings. But YouTube offers a strong and above all lasting tool, since good videos are placed still after years highly by the algorithm of the video search machine. So anyone who creates an evergreen in a theme, e.g. also for videos such as “How to repair your toilet seat” or “Winter tyres – making cars winterproof”, can market their product absolutely free of charge for many years. Here lies the great magic of YouTube.

How much time / manpower does a small company need if it wants to become active in social media?

When working in social media networks, a daily time window should be taken into account. A big secret trick of social media agencies is the use of online tools to plan content in advance. So a social media manager can plan the content in advance every 14 days and can concentrate on other things in everyday life, e.g. designs, shootings, interaction with the fans, depending on how big one’s own social media marketing is built up. For small companies, time can of course also be used for other work processes. Therefore, the A&O for your Social Media Manager, use an online tool to plan your postings in advance.

If you are in social media marketing, you have to leave yourself or your employee 2 hours a day. Depending on the company, one can create simple content, from everyday life or may have to have higher quality things made, e.g. through photo shootings with models and products.

Depending on this, of course, there are also a few more working hours or even days. Who can afford it, should take a full time Social Media Manager, because in the end it concerns more than only the support. There are so many other functions that a social media manager can perform in the company, only advertisements are so effective that the investment is worth the time for the first optimization.

With a full-time social media manager relationship, a medium-sized company has already done a great job. On top would come then of course still medium-size enterprises, which want more than only support and a little advertisements. This is about brand cooperations, collaboration with influencers and bloggers, but also more extensive social media campaigns that require additional budgets. In the ratio of two hours a day to full time, is the optimal time management for social media marketing in small to medium-sized companies.

What to look out for when interviewing your new Social Media Manager?

It is important to show sufficient references during the job interview and in particular to have a few details of the project explained. Your new social media manager should have channel management skills. He or she should also have looked after at least one channel with over 10,000 fans. He or she should be familiar with designs but also with the creation of creative content. He or she should master the creation of advertisements and the targeting of target groups contained therein while asleep.

You are also welcome to ask for one or the other detail, especially advertisements, as an online shop: What was the best click price and how did you reach it? This is specifically about split testing of different advertisements, so that the most effective one can be filtered out according to a certain amount of advertising budget. Who can answer all these topics in the job interview as Social Media Manager sovereign and in detail, should be able to help you!

And last but not least: Which tools do you recommend and why is it generally helpful to use which tools? (I was thinking about Hootsuite, Canva, Buffer, Pablo, Google Alerts and Fanpage Karma, but maybe you still have a great idea?)

There are many good recommendations in the area of online tools for social media activities. Definitely there should always be a tool to plan content in advance. Like hootsuite or buffer. With this you can plan your social media postings in advance. This not only helps to save time every day, because every process has to be repeated daily, but also possible sick days of the Social Media Manager as well as holidays can be cleverly avoided.

In addition, there are even more special tools for the individual social networks, e.g. monitoring tasks for Facebook YouTube or Instagram. There are several good recommendations for this, too; one of these tools should definitely be used if you want to evaluate the success of activities in social networks. For Facebook and YouTube there are programs like Radrly or Echbot, for Instagram and Influencer programs like Social Analytics One.

Content Spinning for Social Bots: Comment Spinner Tool

Today we want to look at a very special topic, precisely it is about content spinning. Content spinning, quite simply explained, deals with forming meaningful sentences from various variables. For example, we have a variable that looks simplified as follows:

  • {A|B|C}

The results:

  • A or
  • B or
  • C

From this variable we can generate different texts with a content spinning software, which appear to the reader again and again, because no text is like the other. Most advertising agencies use such tools to drive their search engine optimization. Content spinning is a hot topic, especially when it comes to SEO, i.e. the advancement of websites in search engine placement. But content spinning can also be used for social media marketing! Let us therefore take a direct look at best practice.

Social Media Bots and Comments

We have already reported about different social media software tools. Of course also via social media bots, e.g. Instazood and Combin, two programs with which you can assign automatic likes, follow other users, but also comment. The comments can be set in the social media bots. Our social media bot will then automatically go to thematically relevant profiles, e.g. if we are a fashion company, probably to people who are also interested in fashion. This can be set by #filter, as we have already described in the articles, and there the social media bot makes comments.

Why does a social media bot add comments to other profiles? Interaction is a very important feature for the ranking of individual profiles in social networks. The more often you interact and the more frequently other users interact with us, the more valuable the social media channel looks for the algorithm of the operators. Whether YouTube, Instagram, Facebook or Pinterest, who often gets clicked, rises to the top. So how do we get clicked often? How do we increase our range? The trick with a social media bot is very simple. By posting comments, users become aware of our social media account. They will answer what their friends may see and of course others who visit their social media channel and have not yet followed them. Different participants in a social network see our profile and the interaction we have with the user.

Use emoticons for more interaction

Emoticons are particularly suitable for expressing feelings quickly and easily, but also complex facts. However, emoticons are particularly well suited for simply transporting emotions! For example, we can post a smiling smiley under Photos, this smiling smiley usually fits in any case. However, there are also risks, e.g. one should be careful with hearts or kissing smileys. If you post a kissing smiley as a male fashion brand under a bodybuilder’s photo, for example, this can be misinterpreted. It would be even worse, for example, with children’s photos. Therefore, when choosing your comments, you have to be careful that they are so general that they do not offend anyone.

Spinning comments for more reach

Let’s now connect both worlds, add comments for more reach in social networking and spinning. In social media bots like Instazood, you can place a spun text in the text field under the Comments menu item. Our spun text ensures that new content is constantly being created. Here is a small, simplified example:

  • {This is|It is} {|going to be }{awesome|amazing}
    then…
  • {{This is|It is} {|going to be }|It{ will|} be{| pretty }}{awesome|amazing}
    then deeper…
  • {{This is|It is} {|going to be }|It{ will|’s gonna} be{| pretty{| interesting{,| and}} }}{awesome|amazing}{| {at the same time|{|{earn a lot of money|gain a lot of {|organic }traffic{| and rankings}} }every {day|minute|hour|week}}}
    and deeper…

We can now export our text or the social media bot exports it independently and then posts it under the media content of other people. Every single person gets a new text, unique and individual! Keep in mind that our example is even simpler, of course content spinning can be much more complex.

  • It is awesome
  • This is going to be amazing
  • or… It’s gonna be pretty interesting and awesome

In the next step, we add individual smileys to our spinning so that our comment output is even more individual. The result looks like this:

  • So awesome 😄
  • Really amazing 😃 girl

This way you can avoid sending the same comment or emoji all the time. This makes it look much more organic, i.e. more humane, for users.

Why are some social media agencies spinning comments?

In principle, the use of social media bots always carries the risk of being warned or punished by social network operators. After all, as a platform operator you want the users to be real, because you live from the advertising revenues of your customers. However, if most interaction on social networks is done by computer programs, the advertising prices are no longer so high. The higher the interaction rate of computer software programs, the less advertising space is worth, so simple is the bill. Therefore, social networks strive to prevent interactions through software programs and to keep the platform organic, as just described, human. Anyone who uses a social media bot goes as you run the risk of being punished.

Social media operators use algorithms to determine such conspicuous behavior. For example, if a person who has been doing maybe only ten likes per week for two years suddenly delivers 100 likes per hour over a long period of time and without a break, this is noticeable. The same applies to comments. For example, if the default setting in a social media bot is “like it” and your company posts this comment under 1,000 photos every day, it is noticeable. By modifying the comments with content spinning tools, the comments are more diverse and individual and therefore more humane. This reduces the risk of being punished by social media bots.

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing?

Change of topic, today a new “sugar law” was adopted in the UK, which taxed products with high sugar content additionally. As a social media expert, WDR wanted to ask us about this sensitive issue for the current hour this evening at 18:45. Soft drink manufacturers are increasingly relying on the marketing strategy influencers. Influencers reach young target groups, very precisely and very specifically, with a high degree of commitment. Especially on YouTube, videos are consumed not just for a few seconds, but intensively over several minutes.

  1. Youtube home pages algorithm and subconscious advertising
  2. How does the YouTube algorithm work?
  3. Differentiation: How easily is advertising for young people recognizable?
  4. This is how sugar gets healthy through marketing messages
  5. Difference between classic advertising and influencer marketing
  6. Advantages and disadvantages in influencer marketing

Youtube home pages algorithm and subconscious advertising

In the algorithm of YouTube, recommendations for us appear on the start page, whether they were shot privately out of the living room or produced commercially, that is to say in the real sense of advertising are not immediately apparent to us. More and more large companies and companies use this direct contact, the immediate recommendation, to convince young target groups of their product and to make new brands fans for the coming decades. Then we take a critical look! If you want to see the full article on Influencer Marketing and influencing target groups, you can find it here in the WDR (German TV) media library (from tomorrow).

How does the YouTube homepage work? How does the YouTube algorithm work?

Each time you visit the YouTube homepage, you’ll see videos that you’re probably interested in. The YouTube algorithm responds in particular to which video titles we choose and which video lengths. Here are the videos filtered. This gives me z.b. in the interest of “football” videos from the field of football. Especially from channels, which I already follow as a user anyway, I get permanent recommendations. This ensures that YouTube can always access material that I like. The disadvantage of this is that discovering new video footage is very difficult, because the material that we see is always what I want to see.

Differentiation: How easily is advertising for young people recognizable?

At first glance, advertising on YouTube is difficult to see. As in all influencer marketing campaigns, personal character plays an important role in blogger videos. The secret of success: Authentic, honest postings submitted by private individuals. A commercial aspect, (should) not be recognized.

When large companies and corporations book bloggers for their marketing campaigns, fans will see a video of their favorite blogger, not a commercial, but an authentic clip. As we get older, we learn the differentiation between advertising and authentic content. Especially for a young target group, however, a separation between authentic content and commercialized advertising is difficult to recognize. Especially through skilful marketing methods of older people who use the knowledge of their own youth to reach today’s youth.

Active Responsibility also plays a role in advertising

In particular, when it comes to advertising in young target groups, that is the address of young people, sometimes even children, everyone is required to take special care in their own work. Which contents are taught and which values? All these questions I have to ask any media maker, self-critical in his work. The very idea of ​​maximizing profits should not be in the focus when advertising with young people. Especially when marketing products, care must be taken that the protection of this particular target group is always maintained. Critical is therefore to be considered if wrong incentives are set.

This is how sugar becomes healthy through marketing messages

Targeted marketing messages in advertising are by no means new and a true classic in advertising. Already 10 or 20 years ago there was criticism z.b. to a fruit yoghurt for children. We suggest “healthy fruits, delicious fruits and vitamins”. In the end, however, the content consists of quark, dyes and above all: sugar.

  • In what way should one promote (positive) for such, particularly sugary product?
  • How healthy is a commercial appearance for such a product?

All of these questions have been asked by creative people many years ago.

Difference between classic advertising and influencer marketing

The difference between classic advertising and influencer marketing: Back then, advertising was labeled as what it is, advertising. In influencer marketing and product placement in videos, such a differentiation is no longer given. If the Youtube homepage recommends us this clip, or if it just starts in the video after being seen, the user’s influence is low. However, we perceive ourselves as authentically pre-given video that probably fits our interests. Exactly here is the sticking point, advertising is no longer recognizable as such. This results in a discourse that we should lead as a media maker. The WDR has done some of today’s critical reporting on the new sugar law in the UK and how do influencer marketing campaigns of large soft drink corporations collide with the aspirations that young people live healthily (and that we teach them this lifestyle) ?

Influencer marketing in the future: criticism persists

Influencer marketing had not reached zenith by a long shot, and criticism of strategies and methods will increase in the future. Even bloggers and influencers will eventually have to face the responsibility. They are still young, but at some point they will not be 18 or 19 years old and will themselves recognize and accept their social responsibility. This will create a new generation that will lead the discourse with future influencers. How this controversial topic will develop, we will of course accompany you in detail as a social media agency.

Advantages and disadvantages in influencer marketing

There are several pros and cons that are emerging in Influencer Marketing. Basically, as a social media agency, we always talk about reach. For campaigns, specific reach and demographics are posted. For the right bloggers are sought. The current possibility of having “everyone” become a station has given rise to various stations: in the past there were few media houses, today there are countless stations all over the world, in every country and in every city. They influence people with their content, which was initially produced privately and increasingly commercialized. This results in not only opportunities but also risks, as described in the WDR contribution.

Advantages of Influencer Marketing

In particular, the direct approach of target groups and the high level of commitment within this process are worth a lot. While classic advertising is shown incidentally, on posters or distracting between films, this speech is very personal and direct. Referral marketing plays a big value here.

  • Great trust between influencer and follower
  • Reach exceeds classic advertising
  • Followers are multipliers at the same time
  • Direct and immediate feedback

Disadvantages of Influencer Marketing

As mentioned at the beginning of the article, great power also gives rise to a great responsibility. Large magazines like Vogue reach as a fashion magazine in Germany 126,000 people with each edition. 100,000 people, some of them are 15 or 16 year old kids. In doing so, you exert almost the same influence as an established media magazine, with a large journalistic or editorial team in the background. This imbalance not only creates opportunities, but also risks for target groups and consumers.

Bad campaigns without “attention to detail” take influencers and company reputation
Risk booking the wrong reach and overlapping bloggers (same reach, duplicate spend)
Advertising on Youtube is expensive

Youtube User Worldwide

Top 49 Cities of the World

Recently 1.481.840 people in New York (USA) are users of Youtube! Around 674.179 poeple in Los Angeles and 1.525.269 in London. How many Youtube useres does your city have?

City User
Shanghai 4.210.128
Beijing 3.734.422
Istanbul 2.434.247
Tokyo 2.345.509
Moscow 2.117.074
Seoul 1.769.946
London 1.525.269
New York 1.481.840
Rio de Janeiro 1.116.009
Singapore 960.682
Los Angeles 674.179
Cape Town 649.137
Yokohama 646.732
Berlin 610.501
Madrid 556.665
Rome 499.383
Dubai 497.361
Toronto 474.105
Taipei 469.488
Chicago 467.861
Paris 386.984
Montreal 286.299
Barcelona 278.494
Philadelphia 272.127
Kyoto 255.934
Munich 251.735
Milan 236.032
Dallas 228.746
Cologne 183.515

Other articles and tips on the topic: Influencer Marketing

More about Influencer Marketing can be found here:

Youtube Marketing: Strategy of an Agency | Social Media Insights!

Youtube marketing video is today the source of information for all audiences. Youtube is the central medium away from the TV. Through targeted, organic reach building you can not only strengthen the brand’s own presence but also attract new fans and thus potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan the successful launch for your own Youtube Channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Youtube. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How do you produce content for Youtube? How do you get in contact with bloggers and agencies? We take a look at Youtube from A-Z: How to Build an Youtube Channel!

Interested in an Youtube Workshop with Social Media One? Our Youtube expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Videos
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Youtube?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Youtube Youtube network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!


Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

  • What makes Youtube / Synergies with your own values ​
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know?

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Youtube

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Youtube

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

Social Media Marketing Wiki: Power for Youtube, Facebook & Instagram

Social media marketing is on everyone’s lips! Trend-conscious fashion chains or medium-sized businesses. All have recognized the positive effects of effective strategies and concepts for social media. According to our large social media report for all major German cities
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Self-Branding Instead of Expensive Advertising – Generate Yourself Success Through Video Marketing

After a few days ago we talked about the agreement between Youtube and the GEMA, we will now take a look at the new possibilities that arise for you as a company in the largest video portal of the world. For now, there are millions more views on music videos. The perfect moment for ads? Are there alternatives to expensive advertising?
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Youtube & Gema agree – Music video streaming in Germany

 

YouTube and the GEMA agree – who would have thought? After years of legal disputes about the right to use music and the royalties of artists and authors, today there was finally an agreement between the largest video streaming portal YouTube (company of Google) and the GEMA in respect Read more

Social Media Manager

Social media managers take over the classic advertising and marketing tasks in and for companies and projects. Social media platforms have changed significantly in recent years. The small social space for pastime has become the omnipresent communication platform. Everyone, especially in developed countries Read more

Social Media Stars: Werbung und Psychologie hinter dem Glamour

 

Kim Kardashian now knows almost everyone who is somehow damaged with media. In my first book, three years ago, you had 800,000 followers on Instagram. Forbes Magazine has just titled “The New Mobile Mogules”. Today, Kim has 100,000,000 followers. These are 2.75 million new followers a month
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