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Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing […]

Expert on TV, in newspapers and as speaker at events: Social Media Marketing with Stephan Czaja

Social Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust […]

SEO Onpage Optimization – Onsite Tips with Definition and Explainer Video (free)

SEO Onpage Optimization – There are many questions about this topic! From “What is On Page Optimization?”, “What does Onpage and OffPage mean?” to “What is OffPage SEO?” and especially “What does a good SEO Onpage Optimization cost?” What does a good SEO Onpage Optimization cost? Nothing, if you do it yourself! As I have […]

The Social Book – Social Media Marketing Basics for Students + Managers

Last week, the second edition of The Social Book hit bookstores. The Social Book is our little collection on social media marketing and social media basics. If you want to start your career in marketing or management, the basics and the understanding of group dynamics but also of social contexts in relation to social media […]

YouTube Marketing: Content, Concept and Community – Book Recommendation

YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]

Buffer: The Hootsuite alternative for editorial planning – Software Tip

Buffer is like Hootsuite a tool with which you can connect the different networks with each other. Just like in the other program, you can link the various networks, in addition to Facebook, of course, also channels such as the business portal LinkedIn or Google+. In the free version, you can initially only link two […]

Influencer Brands – Singer and Social Star Luna with Merchandise

Influencer online shops are still a relatively new market for many. Because influencer marketing alone is still a book with seven seals for many. How does influencer marketing actually work? How do I find the right bloggers? Questions upon questions! We not only deal with the matter of strategy and conception but also with the […]

Fonts in Photoshop: Tutorial with Youtube Thumbnails + Google Fonts

Pre-installed fonts are boring. That’s why I’m showing you the basics of fonts in Photoshop in my new Photoshop video tutorial. Easy customization, fast and effective work, that’s what matters. Fonts can of course be used in design for many application examples: Image brochures , business cards or even web design. Today we’ll look at […]

Berlin: Social Media Marketing Workshop in front of 150 people – WOW!

Social Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they […]

Hootsuite for beginners: content planning for Instagram, Facebook, Youtube & Co.

Hootsuite is definitely one of the best scheduling tools for content on Instagram, Facebook, YouTube and many other social networks. With Hootsuite, social media managers can easily schedule content for specific dates and choose an individual time when the content will be published automatically. This makes Hootsuite, among other programs, one of the absolute basics […]

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