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Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube

Sponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]

Housing and real estate – Social Media Marketing, Advertising and Influencer

Whether living in a house, condominium or for rent, social media marketing is becoming more and more relevant for real estate agencies, because the figures speak for themselves! The acquisition of potential prospective customers and thus tenants or buyers is with few advertising forms so exactly on a target group alignable but just as exactly […]

Geofilter: Advertising to local and regional target groups on social media

Geofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]

Insurance – Social Media Marketing and Influencer

Insurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]

Training in Social Media Marketing: Manager course in online course – start now!

Social media managers deal with the most modern form and discipline of online marketing. Social networks like Facebook, Instagram and Youtube have changed the world and of course the world of advertising. Today, everything is oriented towards the extremely fast flow of information. Information (videos, photos, texts, trends, etc.) is shared more quickly than ever […]

Social Media Keynote Speaker & Marketing Expert: Stephan M. Czaja

Our social media keynote speaker & marketing expert Stephan M. Czaja has already confirmed 10 dates for this year with over 250 guests each in Berlin. As a TV expert he explains complex marketing effects (e.g. influencer marketing) for TV stations such as Sat1, RTL, ZDF as well as renowned radio stations such as Deutschlandfunk. […]

Can I get an influencer list for our client? – Insights!

For a tour operator we should simply send a list of partners according to the concept. Instead of our long-term involvement, they should only do 1 posting and 1 story. Is that sustainable? It is often because neither the goals nor the “job” nor the budget are fixed. How should we plan your house as […]

Creative Commons – Free Use for Private and Commercial Purposes

Creative Commons is a license model for which users do not have to pay any fees to the author. Unlike normal copyright and license laws, where royalties are paid to authors, these authors provide content free of charge under Creative Commons License. Differences in Creative Commons Creative Commons licenses also differ in their content. Whether […]

Paid reach – advertisements on social networks

Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]

Bounce Rate – Definition for your website, online shop and social media

The abort rate defines the percentage value of people who have aborted a certain process after a certain time. This can have different aspects. For example, if we direct our user to a specific YouTube video. If our video as KPI, i.e. Key Performance Indicator, has a value of 20 seconds duration so that the […]

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